Other books that might interest you

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  Digital Marketing for Business 2023

  Thomas Clarke

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  The future of business growth is digital. Are you prepared?Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces.In Digital Marketing for Business 2023, the author distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.This book equips readers with the skills and strategies they need to reach customers and grow their businesses. Whether you are a freelancer selling your services to businesses, an entrepreneur who needs more customers, a student who needs to get up to speed fast, or an online creator, artist, or influencer you will find value in these pages.It doesn’t matter if you have never run a Facebook Ad before or are a successful entrepreneur who just can’t make your digital marketing efforts click, anyone can become a savvy digital marketer by using the tools and tactics presented in this audiobook!Digital Marketing for Business 2023 Explains:- How to use digital marketing channels to connect with more people and win more customers- How to nail down exactly who your customer is and how to create a marketing strategy that reaches those people where they spend time online- How to boost your search rankings and get your business seen by the millions of people using search engines every day- How to use social media marketing to increase engagement and round out an effective marketing strategy.You Will Learn:- How Timeless Marketing Basics Can Be Repurposed for Digital Spaces- Exactly How Digital Marketing Tools Work and How to Use Them- How to Organize and Implement Campaigns that Reach and Convert at Scale- How to Structure Your Digital Marketing Strategy Using Social, Email, Advertising, SEO, and More!

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  The Story of Astrophysics in...

  Ersilia Vaudo

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  When Neil Armstrong first set foot in the lunar dust, the Earth held its breath. That one small step forever changed our view of what was possible, sparking a dramatic expansion of humankind's cosmic awareness. When we gain a new perspective, a transformation begins, profoundly altering the understanding of the world our human experience had previously granted us. 
   
   
   
  In The Story of Astrophysics in Five Revolutions, astrophysicist Ersilia Vaudo explores five such turning points in the history of cosmology: Newton's realization that gravity governs the celestial world; Einstein's dual theories of relativity, linking space with time and gravity with acceleration; Hubble's revelation of an expanding, rather than static, universe; and the emergence of antiparticles from a mathematical equation and their implications for our cosmic evolution. 
   
   
   
  In poetic prose, Vaudo illuminates the key insights that have led us to where we stand now. At the same time, she urges us to look beyond—to be open to the transformative realizations yet to come in our ongoing quest to understand the extraordinary, and still largely mysterious, universe to which we belong.

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  Nightmare Fuel - The Science of...

  Nina Nesseth

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  Do you like scary movies? Have you ever wondered why? 
   
   
   
  In Nightmare Fuel, Nina Nesseth explores the strange and often unexpected science of fear through the lenses of psychology and physiology. How do horror films get under our skin? And why do we keep coming back for more? 
   
   
   
  Horror films promise an experience: fear. But how exactly do filmmakers pull this off? The truth is, there's more to it than just loud noises and creepy images. 
   
   
   
  With the affection of a true horror fan and the critical analysis of a scientist, Nesseth explains how audiences engage horror with both their brains and bodies, and teases apart the elements that make horror films tick. Nightmare Fuel covers everything from jump scares to creature features, serial killers to the undead, and the fears that stick around to those that fade over time. 
   
   
   
  With in-depth discussions and spotlight features of some of horror's most popular films—from classics like The Exorcist to modern hits like Hereditary—and interviews with directors, film editors, composers, and horror academics, Nightmare Fuel is a deep dive into the science of fear, a celebration of the genre, and a survival guide for going to bed after the credits roll.

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  Data Governance Guide -...

  Mark Jackson

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  Data Governance Guide: Principles, Practices, and Implementation offers a comprehensive roadmap for understanding, establishing, and executing robust data governance practices within any organization. 
  This book provides a clear and actionable framework for building a successful data governance program, covering everything from foundational principles to advanced implementation strategies. Whether you're a data professional, a CDO, or a business leader, this guide will help you navigate the complexities of data governance with confidence. 
  Data Governance Guide is more than just a theoretical exploration; it's a hands-on resource filled with actionable insights, practical advice, and tools to help you achieve data excellence. Equip yourself with the knowledge and strategies needed to harness the full potential of your data, enhance decision-making, and ensure compliance in an increasingly complex digital landscape. 
   

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  Data Engineering with AWS - A...

  v, Brian Paul

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  Unlock the full potential of your data with "Data Engineering with AWS: A Comprehensive Guide to Building Robust Data Pipelines." In the fast-paced world of technology, harnessing the power of data is a critical aspect of staying competitive. This book serves as your essential companion, offering a deep dive into the realm of data engineering on the Amazon Web Services (AWS) cloud platform. 
  This book is tailored to meet your needs. It caters to a diverse audience, including data engineers, architects, developers, and business professionals seeking to leverage AWS for their data-centric projects. 
  Embrace the future of data engineering with AWS – your journey begins here. Whether you're transforming your data infrastructure or starting from scratch, this book equips you with the knowledge and skills needed to build robust, scalable, and efficient data pipelines in the cloud. 
   

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  The Politics of Urban...

  Lyric Vale

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  Urban development has long been a critical component of economic and social growth worldwide. As populations continue to increase and cities expand, the planning, management, and policies surrounding urban spaces become ever more complex. Urban development encompasses the physical, economic, and social transformation of cities, focusing on housing, infrastructure, transportation, and public spaces, while also addressing broader issues such as economic disparity, environmental sustainability, and social justice. 
  Historically, urbanization has been driven by industrialization, technological advancements, and shifts in global economic patterns. The migration of people from rural to urban areas in search of better job opportunities and living conditions has accelerated this process. As a result, cities have grown in both size and importance, becoming hubs for innovation, culture, and commerce. However, this growth has not come without challenges. Rapid urbanization often leads to overcrowded living conditions, increased pollution, traffic congestion, and the strain of public services. 
  At the heart of urban development is the relationship between power, policy, and planning. Political decisions and governmental priorities often shape the trajectory of cities, influencing everything from zoning laws and land use to infrastructure development and housing affordability. In this context, urban planning becomes not just a technical exercise, but a deeply political one, with differing interests—ranging from developers and business leaders to community groups and activists—competing for influence. The way these decisions are made can either foster inclusivity and equity or exacerbate social inequalities.

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