Otros libros que te pueden interesar

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  A Woman's Guide to Claiming...

  Eliza VanCort, Alma Derricks

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  For too long, women have been told to confine themselves-physically, socially, and emotionally. Eliza VanCort says now is the time for women to stand tall, raise their voices, and claim their space. 
   
  Women fight the pressure to make themselves small in private, professional, and public spaces. VanCort, a teacher, consultant, and speaker, provides the necessary tools for women to rewrite the rules and create the stories of their choosing safely and without apology. 
   
  VanCort identifies the five key behaviors of all "Space-Claiming Queens": use your voice and posture to project confidence and power, end self-sabotage, forge connections, neutralize unsafe spaces, and unite across differences. Through personal narrative, research, and actionable strategies, VanCort provides how-tos on combating challenges, such as antimentors and microaggressions, and gives advice for building up your "old girls" club, asking for what you're worth, and owning your space without apology. 
   
  Bold, fun, and enlightening, this book is birthed from VanCort's incredible story. Having a mother with schizophrenia forced VanCort to learn to be small and invisible at an early age, and suffering a traumatic brain injury as an adult required her to rethink communication from the ground up. Drawing on these experiences, and those of real women everywhere, VanCort empowers women to claim space for themselves and for their sisters with courage, empathy, and conviction because "when we rise together, we rise so much higher."

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  Localizing Employee...

  Ray Walsh

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  Localizing Employee Communications is a practical guide to reaching employees around the world. 
  It shows you how to navigate challenges in cross-border employee communications. As with customers, employee content should be adapted for language, culture and local realities so that it speaks to them directly. 
  Instead of broadcasting campaigns that are one-size-fits-all, headquarters supports local business units, who create and deploy content that is appropriate for their culture and local context. 
  This audiobook is presented in four parts: 
  Part I. The Landscape In Country 
  Part II. Leadership, Governance, and Budget 
  Part III. Low- and No-Cost Strategies 
  Part IV. Capabilities and Resources 
  The book draws on insight from 30 experts in a variety of communications disciplines, including Deborah S. Bosley, Gerry McGovern, Alan Oram, Jonathan Phillips, Alan J. Porter, Ann Rockley, Carmen Simon, and Val Swisher. 
  Editorial Reviews 
  "The author is a keen observer of the realities and complexities of contemporary corporate life, especially in large organizations with an international footprint...The author provides practical tips for how to work effectively with such an international network of local communicators, elevating their status along the way." - Libor Safar, RWS Moravia Digital Marketing Director, Multilingual, #188 Volume 31 Issue 2 March/April 2020 
  "International collaboration is about having trusted, skilled local communicators to work with central teams to co-create relevant, engaging content for your people. Ray covers everything from the pros and cons of different models, leadership, governance, budget, quick wins, capabilities and resources as well as different types of content production." - Monique Zytnik, Global Employee Communication Subject Matter Expert, Open Communication Group (December 15, 2021, LinkedIn)

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  How to Make a Killing - Blood...

  Tom Mueller

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  Six decades ago, visionary doctors achieved the impossible: the humble kidney, acknowledged since ancient times to be as essential to life as the heart, became the first human organ to be successfully replaced with a machine. Yet huge dialysis corporations, ambitious doctor-entrepreneurs, and Beltway lobbyists soon turned this medical miracle into an early experiment in for-profit medicine—and one of the nation's worst healthcare catastrophes. 
   
   
   
  With powerful insight and on-the-ground reporting, Tom Mueller introduces an unforgettable cast of characters. Heroic patients risk their lives to blow the whistle on how they've been mistreated. An unpaid activist living in a south Georgia trailer park fights to save patients from involuntary discharge from their lifesaving care. Industry insiders put their careers on the line to speak out about the endemic wrongs and pervasive inequality they've witnessed—and about dialysis executives who dress as musketeers and Star Wars characters to exhort their employees to more aggressive profit-seeking. 
   
   
   
  How to Make a Killing reveals dialysis as a microcosm of American medicine and poses a vital challenge: find a way to fix dialysis, and we'll have a fighting chance of fixing our country's dysfunctional healthcare system as a whole, restoring patients, not profits, as its true purpose.

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  Dopamine Reset - A Short Guide...

  Silvana Morais

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  Do you ever feel like your attention is scattered across a million distractions? 
  You start your day with the best intentions, but before you know it, you’ve spent hours scrolling, binge-watching, or procrastinating while your goals sit on the back burner. 
  What if you could break free from this cycle and reset your brain in just 48 hours? 
  Dopamine Reset is your step-by-step guide to escaping the overstimulation trap that’s stealing your time and energy. Packed with practical advice, relatable stories, and science-backed strategies, this book will show you how to reclaim your focus, tackle your biggest priorities, and rediscover the joy of intentional living. 
  Ready to take back your time and your brain? 
  Start your dopamine reset today and unlock a more focused, fulfilling life.

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  How Calm Whipped Up a Storm -...

  Peter Friedman, Michael Acton...

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  This short book is for anyone who runs or markets an app – or other startup, scaleup or challenger brand – and wants to generate a ton of buzz, coverage and attention but without having a ton of money to do so. 
  With over 1.5 million new apps launched every year – over 4,000 a day – it’s never been harder to win attention by standing out in a noisy world; and never been more crucial to do so. 
  This book is at least two things: part case study and part how-to guide. 
  It’s a case study of how one small app won way more than its fair share of buzz and attention by using creative PR, guerrilla and viral marketing that helped it grow big. 
  It’s also a guide to how YOU can do too by following Calm’s example and applying the author’s “10 Golden Rules of PR and Guerrilla Marketing.” 
  You will learn why: 
  • There are two kinds of PR – and you need to do both. 
  • Silly PR is better than serious PR. 
  • “These days only two things win attention: Celebrities and ‘Weird’.” 
  • The best form of PR is content marketing – and the best form of content marketing is guerrilla content marketing. 
  • One lightning bolt of attention is not enough; you need rolling thunder. 
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  “Every app and startup should study Peter’s 10 Golden Rules of PR and Guerrilla Marketing and his advice on the secrets of creating a buzzy, talked-about brand.” 
  Michael Acton Smith, co-founder of Calm

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  The Enablers - How the West...

  Frank Vogl

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  In The Enablers: How the West Supports Kleptocrats and Corruption — Endangering Our Democracy, Frank Vogl delivers a gripping and deeply researched exposé that reveals how Western institutions—banks, law firms, accountants, lobbyists, and even art dealers—play a pivotal role in empowering some of the world’s most corrupt regimes. 
   
  With decades of experience in international finance and anti-corruption advocacy, Vogl traces the hidden networks that allow dictators and oligarchs to launder vast fortunes through Western financial systems. He exposes how these enablers turn a blind eye, profiting from secrecy while weakening democratic institutions and global stability. 
   
  Clear, urgent, and compelling, The Enablers challenges listeners to confront the uncomfortable truth: corruption isn’t just a foreign problem—it’s being fueled from within our own economies. Essential listening for anyone concerned about ethics, global justice, and the future of democracy.

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