Other books that might interest you

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  Your First Leadership Job - How...

  Tacy M. Byham, Richard S. Wellins

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  Congratulations! You're now in charge. Perhaps it's your first time as a leader, or maybe you want to fine-tune your skills. Either way, you've begun one of the most rewarding chapters of your career. But, like many beginnings, the first few years can be challenging. Fortunately, you don't have to tackle this challenge on your own. Your First Leadership Job gives you practical advice straight from others who have walked in your shoes. Not only does it include dozens of tools to ensure your success, but it's also based on the authors' and DDI's extensive experience and research, which ultimately has led to the development of millions of leaders around the world. In fact, a quarter-million leaders will be developed this year alone via DDI training.
   
  Your First Leadership Job is divided into two sections. Part One introduces the concept of catalyst leader - one who sparks energy, passion, and commitment in others. Your transition to catalyst leader is a major step in your leadership journey. This book provides essential tips to put you on the catalyst path. Part Two devotes 13 chapters to critical core leadership competencies, including coaching for success, hiring the best employees, and turning dreaded appraisals into discussions that propel performance. It also includes a chapter for first-time female leaders.

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  Persuasion - How to Sell and...

  Norton Ravin

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  Learn the secrets of advertising and selling by persuading people the right way. 
  We are all driven by emotions, desires, and impulses that enter our brains. Methods of persuasion have been used throughout history, some with success and some without. In this audiobook, you’ll find new insights of how the psychology of persuading others to do what you want works. Other sub-topics include:How you can trigger emotions to get people to take out their credit card and buy from youAttitudes and perceptions that have an impact on our way of thinkingHow our view of the world determines our decisionsAdjusting messages and advertising campaigns to create a desire in people and meet their needsGovernment persuasion techniques through advertising and propagandaSpecific Internet strategies to sell more and better, and generate more revenue and customer satisfaction

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  You Call the Shots - Succeed...

  Cameron Johnson

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  Why work for someone else when you can call your own shots, pursue your dreams, and find success on your terms by starting your own business? So many people end up bored with their jobs, stuck in the corporate grind, never pursuing their true passions.As wildly successful young entrepreneur Cameron Johnson shows, you don't have to live that way. We've entered a new age of entrepreneurship, with the Web making it easier than ever to start and run your own company. As Johnson's own remarkable story reveals, the entrepreneurial way of life is a great way to make sure you love what you do-and to achieve extraordinary success by following your gut and going for what you really want

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  I Sold My House in a Raffle - A...

  Diane Giraudo McDermott

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  If you’re a home seller wishing to skip the conventional process of listing your home and waiting for a qualified buyer, and you’ve always wanted to be “rich enough” to help your favorite charity in a big way, your time has come. I Sold My House in a Raffle explains the entire process for homeowners, realtors, and also for the nonprofit director who is open to an innovative fundraising alternative that can provide a sizeable chunk of cash to support the charity. Diane Giraudo McDermott, an advocate of animal rights, couldn’t match the incentives building developers were offering home buyers, and buyers interested in her property couldn’t qualify for a loan; so she used her marketing background and partnered with a “no-kill” animal shelter and successfully sold her house in a raffle. Inside, you’ll learn how to utilize the best marketing techniques, create a winning raffle formula, complete the required paperwork, connect with the right charity, and reduce your risk. Take charge of your real estate future--save thousands of dollars, save time waiting for that qualified buyer, and get your full asking price!  This is a method whose time has come, and it can work for you too.

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  In the Black - My Life

  B. Denham Jolly

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  Winner of the 2017 Toronto Book Award
  		 
  A remarkable memoir about achieving prosperity in the face of relentless prejudice
  		 
  In the Black traces B. Denham Jolly’s personal and professional struggle for a place in a country where Black Canadians have faced systematic discrimination. He arrived from Jamaica to attend university in the mid-1950s and worked as a high school teacher before going into the nursing and retirement-home business. Though he was ultimately successful in his business ventures, Jolly faced both overt and covert discrimination, which led him into social activism. The need for a stronger voice for the Black community fuelled Jolly’s 12-year battle to get a licence for a Black-owned radio station in Toronto. At its launch in 2001, Flow 93.5 became the model for urban music stations across the country, helping to launch the careers of artists like Drake.
  		 
  Jolly chronicles not only his own journey; he tells the story of a generation of activists who worked to reshape the country into a more open and just society. While celebrating these successes, In the Black also measures the distance Canada still has to travel before we reach our stated ideals of equality.

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  Sales Secrets for Product...

  Dr. Jim Anderson

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  When you became a product manager, did anyone take the time to mention to you that you were signing up to become a member of your company's sales department? You might have thought that you were joining the marketing department, but if your product doesn't sell, then you won't be holding on to your product management job for long! 
  
   
  What You'll Find Inside:
  
  HOW TO WORK WITH SALES
  PRODUCT MANAGERS & RFPS: IT’S A LOVE / HATE THING
  HOW PRODUCT MANAGERS CAN MANAGE A COMPLEX SALE
  A 3-STEP PRODUCT MANAGER SYSTEM TO MAKE YOUR PRODUCT SUCCESSFUL
  
  
   
  Every product manager needs to take the time to discover how to work closely with the members of their sales department. Yes, you control the product, but they control how well it sells and in the end, that's all that matters. Your product is competing for their time and attention with all of the other products that your company wants them to sell. You've got to find a way to get their attention and motivate them. 
  
   
  The sales process is a fixed thing. Customers realize that they have a problem, they go searching for solutions and then they encounter your company's sales teams. When this happens your sales teams have to know about your product. They have to understand how it works. They have to know who it competes against and why your product is better. 
  
   
  No two products are the same. This means that the responsibility of training the sales teams ultimately falls on your shoulders. No matter if you are selling a physical product, a license, or a service, you need to teach your sales team how to sell it correctly. 
  
   
  In most companies, the sales teams won't report in to you. However, you are going to have to build a relationship with them that will allow you to work closely with them. When they encounter a problem or a new competitor, you are going to want them to feel comfortable enough with the relationship that you have built with them so that they'll come to you for help. 
  
   
  In this book we're going to cover just exactly what a product manager needs to do in order to create a working relationship with his or her sales department. We'll discuss how complex sales processes can be managed, how to deal with RFPs, and how extra services can be added to an existing sale. 
  
   
  For more information on what it takes to be a great product manager, check out my blog, The Accidental Product Manager, at: 
  
   
  www.TheAccidentalPM.com

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