Join us on a literary world trip!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Subscribe to read the full book or read the first pages for free!
All characters reduced
Artificial Intelligence In Digital Marketing - How AI Will Transform Digital Marketing - cover

Artificial Intelligence In Digital Marketing - How AI Will Transform Digital Marketing

Dr. Michael C. Melvin

Publisher: Dr. Michael C. Melvin

  • 0
  • 0
  • 0

Summary

Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted.
This is what allows a business to be resilient and to thrive in a changing environment.
Digital marketing is no different.
It’s affecting the way that SEO works, the tools and software we use, and the way that ads are displayed.
As digital marketers, that means thinking about things that could impact on the face of marketing.
Artificial Intelligence (AI) and machine learning have the potential to completely change the face of internet marketing, rendering many older strategies obsolete even.
With this ebook you will:

	Gain a crystal ball with which to gaze into the future of internet marketing.
	Be better prepared and in a better position than 99.9% of other marketers.
	Examine a large number of different types of AI and machine learning in the context of digital marketing.
	Will be ensured that your websites manage to hold their position in the SERPs.
	Create endless amounts of content in a second. 

 Topics covered:


	What Is AI And Machine Learning?
	Google As An AI-First Company
	Preparing For Semantic Search
	Big Data
	Computer Vision
	Advertising
	Email Marketing
	Chatbots
	Developing Your AI Skills – Using SQL
	How To Future Proof Your Marketing
Available since: 11/26/2019.

Other books that might interest you

  • So You Want to Start a Side Hustle - Build a Business that Empowers You to Live Your Life Your Way - cover

    So You Want to Start a Side...

    Carrie Bohlig, Craig Clickner

    • 0
    • 0
    • 0
    Carrie Bohlig and Craig Clickner started side hustles to make their lives better—to break free from the limitations of corporate America and have more time with their kids and each other. Today, they're entrepreneurs who have built multiple thriving businesses and helped thousands of people through mentoring, coaching, and sharing their insights across the globe.In So You Want to Start a Side Hustle, you'll learn all the secrets of their successes: Through real-life stories, lessons learned from personal wins and losses, and illuminating anecdotes about their experiences speaking to solopreneurs and other small business owners, Carrie and Craig  show you how to get your idea from the thinking and planning stages to the life-changing, revenue-producing venture you want it to be.Designed as a "traveling adventure guide," So You Want to Start a Side Hustle lays out how to establish a clear Life Vision and develop the right Lifeset for ongoing success. This foundation, say Carrie and Craig, is crucial. It's the framework that allows you to sharpen your focus, overcome challenges and obstacles, and create a side hustle that has an ongoing impact on your life and generates lasting success and revenue.
    Show book
  • The Leadership Secrets of Nick Saban - How Alabama's Coach Became the Greatest Ever - cover

    The Leadership Secrets of Nick...

    John Talty

    • 0
    • 0
    • 0
    With coach Nick Saban at the helm, the Crimson Tide has won six of the last twelve national titles. The 2020 championship team showcased Saban's evolution as a leader and further solidified what many long suspected was true: Nick Saban is college football's greatest coach ever.Leaders of any kind, including coaches and beyond, stand to gain great wisdom and inspiration by learning from his success. In The Leadership Secrets of Nick Saban, senior sports editor and SEC Insider for Alabama Media Group, John Talty, highlights the keys to Saban's winning strategy and offers listeners a blueprint for paving their own paths to success using the esteemed coach's leadership lessons. Through original interviews and never-before-heard anecdotes, Talty charts Saban's journey to college football's mountaintop and reveals some of the magic behind what keeps him atop it. You'll get an inside look at what it's like to work or play for Coach Saban, including the mottos and motivation strategies he uses to inspire his organization.  Competing universities commit tens of millions of dollars to hiring coaches who might unlock a little of Saban's magic for their teams. With this book, you'll learn the key traits and habits that propel Alabama football without having to foot the hefty bill others have.
    Show book
  • Adapting Agile for Use with Distributed Teams - cover

    Adapting Agile for Use with...

    Scott Ambler, Kevin Aguanno

    • 0
    • 0
    • 0
    Let's face it, the co-located teams mentioned in all of the agile methods just don't happen on many of our real-world projects.  Sometimes, we just have no choice -- we have to work with team members in different cities, different time zones, or even on the other side of the world. How do agile methods fare under these circumstances?In this 60-minute interview with Scott Ambler, a noted author and speaker on agile methods, he discusses the latest statistics and some interesting examples of how large, distributed teams are adapting the agile methods to work in a globally-distributed team environment.  Learn how to lower the communication barriers and improve project performance under these most difficult of circumstances.Theory is one thing, but practical application is another.  Listen to this recording to learn how large companies are using agile methods successfully with distributed, virtual teams.Agenda includes the following:Recent statistics on the use of agile in distributed teams Distributed agile success (and failure) stories Critical Success Factors for using agile methods in a virtual team environment Best Practices for initiating a distributed agile project Using technology to minimize risk Governing distributed agile teams
    Show book
  • The Baker Chocolate Company - A Sweet History - cover

    The Baker Chocolate Company - A...

    Anthony M. Sammarco

    • 0
    • 0
    • 0
    Discover the true story behind America’s first chocolate company, formed in pre-Revolutionary New England.   In 1765, the story goes, Dr. James Baker of Dorchester, Massachusetts, stumbled upon a penniless Irish immigrant named John Hannon, who was crying on the banks of the mighty Neponset River. Hannon possessed the rare skills required to create chocolate—a delicacy exclusive to Europe—but had no way of putting this knowledge to use. Baker, with pockets bursting, wished to make a name for himself—and the two men would become America’s first manufacturers of this rich treat, using a mill powered by the same river upon which they met.   Local historian Anthony Sammarco details the delicious saga of Massachusetts’s Baker Chocolate Company, from Hannon’s mysterious disappearance and the famed La Belle Chocolatiere advertising campaign to cacao bean smuggling sparked by Revolutionary War blockades. Both bitter and sweet, this tale is sure to tickle your taste buds.
    Show book
  • Hard Truths - Think and Lead Like a Green Beret - cover

    Hard Truths - Think and Lead...

    Representative Michael Waltz

    • 0
    • 0
    • 0
    Congressman and retired Green Beret Mike Waltz shares how the mindset he honed in military service can help anyone—in politics, in business or in life—conquer everyday challenges.Up in the mountains of Afghanistan, one of Waltz's snipers watched through his scope as a young boy acted as a spotter for the Taliban mortars attacking a Green Beret position. The sniper requested permission to fire. Waltz refused, insisting on restraint. The child was spared, and the position was held. Later that same day, Waltz visited a nearby Afghan village and discovered the Taliban had hanged a boy in front of his family—because the child wasn't willing to fight for them.Restraint is a trait common to Green Berets, but rare on the battlefield—and even rarer in today's national political discourse.Today, Mike Waltz is a retired Colonel and a U.S. Representative from Florida, the first Green Beret ever to be elected to Congress. After 27 years in the Army, nearly all of them in the elite Special Forces where he fought America's enemies all around the world, he has developed a perspective distinct from most—probably all—of his colleagues in politics today.
    Show book
  • The Upskilling Imperative - 5 Ways to Make Learning Core to the Way We Work - cover

    The Upskilling Imperative - 5...

    Shelley Osborne, Patricia Witkin

    • 0
    • 0
    • 0
    Make continuous learning part of your company's DNA—and growth, profits, and sustainability will follow.Keeping up with the pace of change may seem impossible, but it's not. The secret is to make continuous learning a top value for every person on the team so when change happens, everyone is prepared.In The Upskilling Imperative, Shelley Osborne, Udemy's vice president of learning, reveals the methods she uses to help many of today's leading companies—from Adidas to PayPal to Barclays—build and sustain a culture of learning. With techniques supported by the latest learning science, she takes you through five steps for transforming your business into an industry powerhouse: create an environment of freedom, opportunity, and love of learning; use honest, forthright feedback to fuel your new learning culture; clearly communicate the rewards that come when we approach our job as a learning adventure; build learning into the everyday workflows and operations; and manage your new learning culture in a sustainable way.With this new, evolved mindset, you and your workforce will approach the next inevitable workplace upheaval or technology with skill and confidence—not confusion and dread.
    Show book