Otros libros que te pueden interesar

• 

  Freemium - How Zoom HubSpot...

  Dave Boyce

  • 0
  • 0
  • 0

  Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the three-step "Freemium" product strategy: (1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell others; (3) offer a premium subscription version, producing a recurring revenue stream. Over the last three decades, Freemium strategy has evolved into a practice known to tech industry insiders as "product-led growth." 
   
  Freemium is the authoritative guide to product-led growth, written by Silicon Valley entrepreneur and Harvard MBA Dave Boyce, who teaches the first MBA-level course on the topic. Freemium explains how to develop a product that can sell itself, how to ward off competitors, and how to seamlessly move upmarket, selling to larger customers. It details how the product itself (instead of expensive employees) can be used for customer onboarding, customer service, and customer retention. Freemium also details how non-software companies and enterprise sales-led companies are combining product-led growth tactics with more traditional go-to-market initiatives. 
   
  Competing in nearly every tech-related industry today requires an understanding of the principles of product-led growth. Freemium is the comprehensive, practical handbook for this unicorn-building strategy.

  Ver libro

• 

  The Indianapolis - The Worst...

  Nova Ashford

  • 0
  • 0
  • 0

  The USS Indianapolis was a Portland-class heavy cruiser of the United States Navy, commissioned in 1932, and it played a vital role in the Pacific theater during World War II. Its most significant and tragic moment came in 1945, during its final mission. The ship was tasked with delivering critical components for the atomic bomb that would later be dropped on Hiroshima, Japan. This mission, which involved transporting the bomb's uranium core to the island of Tinian, was classified, and few knew about the importance of the cargo aboard the ship. 
  After successfully completing its mission and delivering the components to Tinian on July 26, 1945, the Indianapolis set sail for the Philippines, where it would rendezvous with other ships in the Pacific fleet. The ship’s captain, Charles B. McVay III, had orders to take the cruiser directly to its next destination, avoiding the traditional convoy routes to reduce the risk of submarine attack. With the war nearing its end and Japan’s defeat imminent, the ship's journey seemed routine, and there was little concern about the potential dangers ahead. The USS Indianapolis was an experienced and battle-tested ship, having served in key naval engagements throughout the war, including the Battle of Leyte Gulf and the Battle of the Philippine Sea. 
  However, the absence of a convoy left the Indianapolis vulnerable. On the night of July 29, 1945, while traveling through the Philippine Sea, the ship was struck by two torpedoes fired by the Japanese submarine I-58. The attack tore through the hull, causing devastating damage. Within minutes, the ship began to sink, and the crew was thrown into chaos. Many of the crew members perished instantly, while others scrambled into the water, trying to escape the fiery wreckage of the ship. The survivors faced an unimaginable nightmare as they found themselves stranded in the open ocean, with little hope of immediate rescue.

  Ver libro

• 

  Improbable Possibilities - An...

  Linda E. Rawlings

  • 0
  • 0
  • 0

  Observe Possibilities. 
  Entangle Possibilities. 
  Create Possibilities. 
  Throw spaghetti against the wall and see what sticks. 
  Several years ago, I was approached by Carolyn Wyman, author of “The Great American Chocolate Chip Cookie Book” to write a book about Otis Spunkmeyer Cookies.  I am co-founder of Otis Spunkmeyer Cookies with my husband, but no one starts a company alone.  I told her that Otis Spunkmeyer was about many things besides cookies, and I wrote stories to prove it.  Carolyn agreed, indicating my most fascinating stories had nothing to do with cookies.  She suggested I compile my “you can’t make this up” stories of improbable possibilities.  
  My entrepreneurial stories are of Robert C. Brown and Company, investment advisors, and Otis Spunkmeyer Cookies and Burritos.  Triple 888 Manufacturing, the sheet metal company that created the oven to bake Otis Spunkmeyer cookies.  Sentimental Journeys, the DC3 airline that promoted Otis Spunkmeyer.  New Shoes, Old Souls Dance Company, Yoga Garden Dancers, Heterodoxy Magazine, and George Magazine.  Yes, I did meet with John F. Kennedy Jr., to incubate George.  I also took Joe DiMaggio to Las Vegas and Van Morrison sang “Moondance” to me.  Albert Einstein is one of my heroes.  I have daughters.  These narratives are a memorialization of my improbable possibilities.  My spaghetti-walling spirit propagated waves. 
  The most powerful quantum computers can’t negotiate infinite waves of possibilities.  Artificial intelligence generates probable possibilities.  Human intelligence imagines improbable possibilities.  Artificial intelligence exists on codes and algorithms.  Human intelligence is nurtured by thinking with thoughtfulness.  It actualizes imagination, and spaghetti-walls improbable possibilities. 
  This is not a treatise on mindfulness.  It is not an AI bashing, or a self-help book.  Primarily, I am spaghetti-walling this book to entertain you.  I’ve been determined to make waves.

  Ver libro

• 

  The Threshold - Leading in the...

  Nick Chatrath

  • 0
  • 0
  • 0

  We are living in a new age: the Age of AI. With developments emerging every day, Artificial Intelligence will soon surpass most human competencies and drastically transform technology's role in our day-to-day world. The solution for organizational leaders is not to become more like computers. In order for our organizations to survive as we stand at the threshold of a new era, we must tap into the qualities that make us uniquely human. 
   
   
   
  In the face of increasingly intelligent technology, old models of leadership are becoming obsolete. In The Threshold, accomplished leadership consultant Nick Chatrath interweaves an analysis of antiquated leadership modes—the ones that leave AI-Era organizations exposed and ineffective with colleagues frustrated, unmotivated, and burnt-out—with his newly developed strategies for more effective "threshold" leadership methods. The Threshold demonstrates that adaptive, effective organizations can be built with human, emotional intelligence: cultivating stillness, nurturing independent thinking, finding rhythms of rest and performance, and raising leadership consciousness. With a basis in the ideas and practices that have shaped our organizations in the past, The Threshold illuminates how accessing advanced stages of human development can be both competitive and harmonious with AI's growing insinuation into our working world.

  Ver libro

• 

  The AI Mirror - How to Reclaim...

  Shannon Vallor

  • 0
  • 0
  • 0

  For many, technology offers hope for the future—that promise of shared human flourishing and liberation that always seems to elude our species. Artificial intelligence (AI) technologies spark this hope in a particular way. They promise a future in which human limits and frailties are finally overcome—not by us, but by our machines. Yet rather than open new futures, today's powerful AI technologies reproduce the past. Forged from oceans of our data into immensely powerful but flawed mirrors, they reflect the same errors, biases, and failures of wisdom that we strive to escape. Our new digital mirrors point backward. They show only where the data say that we have already been, never where we might venture together for the first time. 
   
   
   
  To meet today's grave challenges to our species and our planet, we will need something new from AI, and from ourselves. 
   
   
   
  Shannon Vallor makes a wide-ranging, prophetic, and philosophical case for what AI could be: a way to reclaim our human potential for moral and intellectual growth, rather than lose ourselves in mirrors of the past. Rejecting prophecies of doom, she encourages us to pursue technology that helps us recover our sense of the possible, and with it the confidence and courage to repair a broken world. Vallor calls us to rethink what AI is and can be, and what we want to be with it.

  Ver libro

• 

  The Shocking Truth about Public...

  Zoey Fraisers

  • 0
  • 0
  • 0

  Public transportation is often presented as the backbone of modern cities, a vital system that connects people to jobs, schools, and essential services. Advocates promote it as an affordable, eco-friendly, and efficient alternative to private vehicles, reducing congestion and improving urban mobility. Governments and transit agencies highlight its benefits, claiming it serves the public good while advancing sustainability goals. However, beyond the polished image of well-maintained buses, sleek trains, and promises of convenience, there lies a far more complicated and often troubling reality.  
    
  The public is frequently told that mass transit is the key to reducing traffic and lowering pollution, yet many systems fail to deliver on these promises. Trains break down, buses run late, and commuters find themselves packed into overcrowded vehicles, often feeling unsafe. Meanwhile, taxpayers pour billions into these systems, only to see fare increases, service cuts, and poorly maintained infrastructure. The question arises: If public transportation is supposed to be a solution, why does it so often feel like a problem?  
    
  Another significant issue is safety. Crime rates on buses, subways, and train platforms have become a growing concern, with riders facing theft, assault, and harassment. Many transit systems lack sufficient security measures, leaving passengers vulnerable. The psychological stress of commuting through unsafe environments can be overwhelming, particularly for women, the elderly, and other vulnerable populations. Despite these risks, officials frequently downplay crime statistics, insisting that public transit remains a safe option. 

  Ver libro