Outros livros que poderiam interessá-lo

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  The Grail Bird - The Rediscovery...

  Tim Gallagher

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  “The Grail Bird is an enjoyable read . . . A powerful call for conservation, and an exciting bird adventure” (The Boston Globe).   What is it about the ivory-billed woodpecker? Why does this ghost of the southern swamps arouse such an obsessive level of passion in its devotees, who range from respected researchers to the flakiest Loch Ness monster fanatics and Elvis chasers?   Since the early twentieth century, scientists have been trying their best to prove that the ivory-bill is extinct. But every time they think they’ve finally closed the door, the bird makes an unexpected appearance.   To unravel the mystery, author Tim Gallagher heads south, deep into the eerie swamps and bayous of the vast Mississippi Delta, searching for people who claim to have seen this rarest of birds and following up—sometimes more than thirty years after the fact—on their sightings. What follows is his own Eureka moment with his buddy Bobby Harrison, a true son of the South from Alabama. A huge woodpecker flies in front of their canoe, and they both cry out, “Ivory-bill!” This sighting—the first time since 1944 that two qualified observers positively identify an ivory-billed woodpecker in the United States—quickly leads to the largest search ever launched to find a rare bird, as researchers fan out across the bayou, hoping to document the existence of this most iconic of birds.   “The Grail Bird is less an ecological study than a portrait of human obsession.” —The New York Times

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  Is This Wi-Fi Organic? - A Guide...

  Dave Farina

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  How to separate facts from fake science in the Disinformation Age: “Cuts through the chaos . . . sure to keep you laughing while also keeping you thinking.” —Matt Candeias, PhD, author of In Defense of Plants 
   
  We live in an era when scams, frauds, fake news, fake stories, fake science, and false narratives are everywhere. Fortunately, you don’t need a BS in Science to spot science BS. This guide from educator Dave Farina, aka YouTube’s Professor Dave, is a playful yet practical investigation of popular opinions and consumer trends that permeate our society. Shoppers insist on “organic” everything even if they’re unable to define the term. Healers and quantum mystics secure a foothold alongside science-based medicine in an unregulated and largely unchallenged landscape. Misleading marketing is used to sell you products and services that range from ineffectual to downright dangerous. 
   
  With the knowledge gained from Dave Farina’s simple explanations of basic scientific principles, you can learn to spot misinformation and lies on the internet before they spot you. Learn the real science behind such semi-controversial subjects as drugs, vaccines, energy, and biotechnology—and most importantly, arm yourself with the critical-thinking skills everyone needs in a world filled with nonsense. 
   
  “Scientific literacy is our best defense in an age of increasing disinformation.” —Kellie Gerardi, aerospace professional and author of Not Necessarily Rocket Science

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  Rereading the Fossil Record -...

  David Sepkoski

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  “David Sepkoski’s book is the first to examine the rise of paleobiology and the emergence of macroevolution as a discipline in the 1970s.” —Kevin Padian, University of California, Berkeley 
   
  Rereading the Fossil Record presents the first-ever historical account of the origin, rise, and importance of paleobiology, from the mid-nineteenth century to the late 1980s. Drawing on a wealth of archival material, David Sepkoski shows how the movement was conceived and promoted by a small but influential group of paleontologists and examines the intellectual, disciplinary, and political dynamics involved in the ascendency of paleobiology. By tracing the role of computer technology, large databases, and quantitative analytical methods in the emergence of paleobiology, this book also offers insight into the growing prominence and centrality of data-driven approaches in recent science. 
   
  “In the 1970s, a new kid on the block was shaking up paleontology, geology and biology. Historian David Sepkoski charts the rise of paleobiology from 1945 to 1985, driven by a small but illustrious band of paleontologists including Stephen Jay Gould and David Raup, who grappled with how the geological record could produce evidence for evolution. The solution, as Sepkoski engagingly relates, lay in quantitative analysis of evolutionary patterns in fossils.” —Nature 
   
  “David Sepkoski’s book is the one book that anyone interested in evolution should buy this year. And next year. And probably the year after. The reason is that, for the first time, the emergence of the modern science of macroevolution receives its due.” —Reports of the National Center for Science Education

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  Crash Course Digital Publishing

  IntroBooks Team

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  The world is fast changing. This time we are living in is known as the digital age. And electronic media has taken over almost every form of communication, be that personal or mass. Along with reading materials such as news, books, articles etc. 
  This age has new ways of reading news or reading a book. The publishing of anything that can be written, recorded in audio or video; in a form that it is being read on a screen, is known as digital publishing. 
  Digital publishing is the new hype around the world. More and more people are transferring to the digital media base each and every day. Every book that is released as a hard copy, is also released as an e-book nowadays. People always prefer applications that tell you latest news within a matter of hours, rather than waiting for a newspaper every morning. Times have changed, and we have changed along with them.

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  Crusoe Castaways and Shipwrecks...

  Mike Rendell

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  “Fascinating” stories of real-life people and events that inspired the author of the classic adventure novel Robinson Crusoe (Historical Novel Society).   This book looks at some of the stories that inspired Daniel Defoe, author of Robinson Crusoe—stories of bravery, determination, and good fortune, as well as human negligence, sheer stupidity, and bad luck. In addition to an overview of Defoe’s life and his monumentally successful novel, it also considers some of the reasons why people found themselves cast away—as a result of being wrecked, abandoned as a punishment, or marooned by pirates, or even out of deliberate choice.   Major hurricanes in the eighteenth century causing huge damage to shipping and loss of life are also covered, along with catastrophes when ships were lost, and astonishing tales of survival in the face of adversity—down in the Falklands, in the Caribbean, and off the coast of Australia. It looks at how being cast away brings out the best in some—and in others the very worst. And it examines perhaps the most astonishing story of them all—sixty slaves abandoned on a desolate treeless island in the Indian Ocean and left there for fifteen years, some of whom survived against all odds.

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  Viral Loop: The Ultimate Guide...

  C.P. Mortimer

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  Viral Loop: The Ultimate Guide to Viral Marketing Techniques to Generate More Traffic and More Profit for Your BusinessThe concept of viral marketing is simple. Implement an entity that is so compelling, so interesting, so valuable, that anyone who comes in contact with it immediately has the desire to share it with someone or everyone they know. In other words, it’s viral. But only in the sense that once that entity is out there, it takes a life of its own, spreading and multiplying like some powerful yet non-threatening virus. The true benefit of a viral marketing technique is the fact that you only need to set it in motion once. From that point, it becomes a word-of-mouth type process that spreads and multiplies on its own.This audiobook will teach you creative ways and methods that can be implemented for viral marketing. You will learn what are the primary ingredients for an effective viral marketing campaign. You will learn several examples of successful viral campaigns so you can take inspiration from them. If you use viral marketing methods properly, it could be responsible for the majority of targeted traffic and overall promotion you receive. To learn more, scroll up and click “add to cart” now!

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