Editorial: Real Marketing Strategy Publishing
This “Real Marketing Strategy” will help you to build your own unique strategy for success! You will use verified principles that work to do long-term marketing effectively.
How To Succeed was originally written in 1919 by Rosetta Dunigan and is now available in audio.Ver libro
With more than 10 million copies sold in 28 countries, the world's most popular job-search book updated for 2017 tailors Richard Bolles's long-trusted guidance with up-to-the-minute information and advice for today's job-hunters and career-changers. In today's challenging job-market, the time-tested advice of What Color Is Your Parachute? is needed more than ever. Recent grads facing a tough economic landscape, workers laid off mid-career, and people searching for an inspiring work-life change all look to career guru Richard N. Bolles for support, encouragement, and advice on which job-hunt strategies work--and which don't. This revised and updated edition combines classic elements like the famed Flower Exercise with updated tips on social media and search tactics. Bolles demystifies the entire job-search process, from resumes to interviewing to networking, expertly guiding job-hunters toward their dream job.Ver libro
In this “provocative and persuasive work,” the health advocate reveals the dirty economics of meat—an industry that’s eating into your wallet (Publishers Weekly). Few Americans are aware of the economic system that supports our country’s supply of animal foods. Yet these forces affect us in a number of ways—none of them good. Though we only pay a few dollars per pound of meat at the grocery store, we pay far more in tax-fueled government subsidies—$38 billion more, to be exact. And subsidies are just one layer of meat’s hidden cost. But in Meatonomics, lawyer and sustainability advocate David Robinson Simon offers a path toward lasting solutions. Animal food producers maintain market dominance with artificially low prices, misleading PR, and an outsized influence over legislation. But counteracting these manipulations is easy—with the economic sanity of plant-based foods. In Meatonomics, Simon demonstrates: How government-funded marketing influences what we think of as healthy eatingHow much of our money is spent to prop up the meat industryHow we can change our habits and our country for the better “Spectacularly important.” —John Robbins, author of The Food Revolution “[A] well-researched, passionately written book.” —Publishers WeeklyVer libro
The New York Times says Robert J. Kriegel "spurred a revolution in performace practice" with his studies of productivity and the psychology of change. In How to Succeed...he debunks the commonly held belief that working harder is always better, and offers a saner alternative to the 100-hour work week.Ver libro
Transforming yourself into a Super Competent person is not about mantras but mindsets. Looking at your actions is an important part of understanding your capabilities, but it's just one part of understanding the real key to unlocking your potential: transforming the way you think. SuperCompetent will teach people how to make maximum results and perform at your productive best. By mastering Lauras six traits that underlie the Super Competent person, youll have given yourself an insurance policy in todays recessionary times. Applicable to anyone at any level of a company or organization, SuperCompetent will help employees, entrepreneurs, human resource executives, and all managers and team leaders. The six traits to learn are: Connection Decisiveness Personal responsibility Effort Consistency ProductivityVer libro
Nobody wants to feel "marketed to;" we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients' interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This audiobook shows you what you need to know, and gives you a clear framework for putting numbers to reputation.Ver libro
