Otros libros que te pueden interesar

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  The Answer Is You - A Guidebook...

  Alex Amouyel

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  Changing the world begins one person at a time with innovation, both big and small. The Answer is You is here to inform you that being a change agent starts with doing good deeds and being a community helper. Everyone can do something with the skills and resources they already have—they just need ideas for how. The Answer is You inspires every person to start thinking critically about the problems we face and the solutions we might be able to offer to enact change.Take action for social impact. A change agent is anyone who sees a challenge in their community and decides to do something about it. It's being a community helper and devoting your time, skills, and resources to problem-solving, innovation, and activism in a way that impacts the world by improving communities around us.Inside The Answer is You, you'll find:● Motivating and encouraging stories of amazing impact innovators from MIT Solve● Guidance on how to take action in the world in big and small ways to get results● A path to hope and action for problem-solving in your community and within society

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  Business Bonus Creation

  RWG Publishing

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  So if you're a product vendor, then you probably already know why you need bonuses. Bonuses are an excellent way to increase the perceived value of your product or offer. They also significantly increase your conversion rate. Many of your buyers, no matter how good your product is, are sitting on the fence waiting for one last nudge towards becoming a customer. Bonuses can often be this difference between a buyer. 
  Then there are also those people who absolutely love the bonuses for the bonuses sake and will actually judge your product or your offer based on the number of bonuses. So making sure you have a good amount of attractive bonuses can go a long way towards maximizing your sales. Finally, there's another much less talked about advantage of bonuses. They act as an excellent form of collateral that you can offer in your guarantee statement.  
  Very few sellers do this, but it's incredibly effective and Maximizes the amount of trust you can gain with potential buyers. Basically, what you do is you offer your standard guarantee, such as a 30 day money back guarantee, but then you state that you're going to go above and beyond an reverse. The risk in this second part of your guarantee you're going to promise that the buyers ipon requesting a refund.  
  Will even get to keep the bonuses, which both makes the buyer feel like they're taking less risk, but also reinforces their faith that you're certain your product can do what it says. Otherwise, why would you be taking so much risk on your own shoulders if you've appraised the dollar amount of these bonuses at, for example, $500, then you can pitch it as a 100% money back plus $500 value back guarantee. 

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  The NLP Professional - Your...

  Karen Falconer

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  The NLP Professional gives you the practical tools to start, run and grow a successful professional, efficient and ethical NLP-led business. Breaking down the What, How and Why of being an NLP Professional.
  Karen Falconer is the CEO and driving force of ANLP International CIC, the world's most successful independent Association for NLP Professionals. ANLP runs the largest international NLP annual conference.
  Karen brings her vast experience of running successful companies, working with SME businesses as a Management Accountant and her skills as a certified NLP Trainer together to create this book. It gives easy-to-follow, practical advice on how to start, run and grow an efficient, professional NLP-led business.
  In theNLP Professional, Karen shows that you can have a positive impact delivering NLP and run a successful professional, efficient and ethical business.
  Karen first coined the phrase 'NLP Professional' in 2010 and it has since become widely used, inside and outside of the NLP community, to describe those in the NLP field who deliver their services according to the ANLP code of ethics that she wrote and the presuppositions of NLP. Karen has found that many people get into NLP businesses to give back what they received from NLP in the first place… and find it challenging to get financial rewards for their services.

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  The Versatile Leader - The...

  Msuega Tese

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  In The Versatile Leader, Msuega Tese offers twelve metaphors for effective leadership spanning a broad spectrum of strategic and tactical situations. 
   
  As a starting point, the physician's diagnosis helps uncover the strategic status. The architect makes a realistic plan for the new organization as builders erect structures that transition startups to the growth stage. Engineers solve existential problems and contribute to continuous improvement. Finally, entrepreneurs obtain excellent results by taking ownership, being optimistic, and taking appropriate risks. 
   
  On a tactical level, journalists glean information essential for daily operations. Coaches understand the importance of training and delegation. Parents are concerned with the long-term survival of the family line as Judges create a culture of truth and fairness. Pilots know how to navigate turbulent situations. Soldiers are disciplined, courageous, and loyal. Finally, diplomats are good at dealing with sensitive situations. 
   
  Each of the twelve metaphors is helpful to leaders at different moments. The metaphor-based leadership builds off the concept of situational leadership. It encourages leaders to learn and adapt with integrity continuously. In addition, this approach brings synergy to a team, regardless of size or type.

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  What Works for Women at Work -...

  Anne-Marie Slaughter, Joan C....

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  A mother-daughter legal scholar team “offers unabashedly straightforward advice in a how-to primer for ambitious women . . . [A]ttention-grabbing revelations” (Debora L. Spar, The New York Times Book Review)  What Works for Women at Work is a comprehensive and insightful guide for mastering office politics as a woman. Authored by Joan C. Williams, one of the nation’s most-cited experts on women and work, and her daughter, Rachel Dempsey, this unique book offers a multi-generational perspective into the realities of today’s workplace. Often women receive messages that they have only themselves to blame for failing to get ahead. What Works for Women at Work tells women it’s not their fault.   Based on interviews with 127 successful working women, over half of them women of color, What Works for Women at Work presents a toolkit for getting ahead in today’s workplace. Distilling over thirty-five years of research, Williams and Dempsey offer four crisp patterns that affect working women. Each represents different challenges and requires different strategies—which is why women need to be savvier than men to survive and thrive in high-powered careers.    Williams and Dempsey’s analysis of working women is nuanced and in-depth, going beyond the traditional one-size-fits-all approaches of most career guides for women. Throughout the book, they weave real-life anecdotes from the women they interviewed, along with advice on dealing with difficult situations such as sexual harassment. An essential resource for any working woman.   “Many steps beyond Lean In (2013), Sheryl Sandberg’s prescription for getting ahead . . . .[F]illed with street-smart advice and plain old savvy about the way life works in corporate America.” —Booklist, starred review)   “A playbook on how to transcend and triumph.” —O, The Oprah Magazine

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  Managing Projects as a...

  Casey Worthington, Bruce Robertson

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  This recording is designed for project managers who are interested in transitioning to the world of consultative project management. It includesthe differences between internal-, vendor-, and independent-based project management    the psychology of consulting as a project manager    how to adapt to customer environments    the politics and culture as a consultant    survival techniques (especially what not to do!)    plus, various tricks, tips and techniques to rapidly establish yourself in a new and unknown environment.

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