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Summary

Many listeners have said this is the first audiobook to listen to on the subject of starting and running your new business. The audiobook starts with you. Is entrepreneurship for you? It states the risks of starting a business for you personally and whether your temperament is suitable for the task. The author states that some of the most productive results have been people learning that entrepreneurship is not suitable for them. What is easily started is not so simply ended. The audiobook goes through the steps of running a business, emphasizing that you should not get ahead of yourself in making larger plans than are suitable for your new venture's size. This Audiobook is based on the long time best seller from Macmillan and Ballantine, The Entrepreneur's Guide.Learn what it takes to start your own business and launch your dream in 60 minutes of conversation and instruction.These are the basic covered:1. Getting Started: Is This Career for You?2. Market Selection3. Seven Sources of Innovation Opportunity4. Partners and Employees5. Incorporation: Making It Official6. First Steps7. First Office8. First Communication9. What to Expect in the Early Days10. Planning, Business Plan, and Executive Summary11. Finance and Raising Money12. Operations13. Sales and Marketing14. Conclusions

Duration: about 1 hour (00:59:54)
Publishing date: 2007-04-19; Unabridged; Copyright Year: 2007. Copyright Statment: —

• Business & Economics