Otros libros que te pueden interesar

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  The CLV Revolution - Transform...

  Valentin Radu

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  f you’re working hard to get new customers, but your profit isn’t growing, you’re not doing it right. What good is gaining customers today only to lose them tomorrow to the competition?It’s not enough to acquire new customers. Long-term nurturing is mandatory for your business to grow. Without customer retention, you’ll spin your wheels to bring new people only to watch them walk away to lower prices or shiny new products elsewhere. Building customer lifetime value is your missing key to success.Whether you’re an e-commerce professional, a marketer, or an online business owner, you need to shift your focus to Customer Value Optimization (CVO). This book provides a blueprint to revolutionize how you do business, enabling you to retain a loyal following for greater profits and a sustainable business model.

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  How to reach your goals

  David Célestin

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  Are you ready to stop dreaming and start achieving? In Reach Your Goals, personal development expert David Célestin delivers a practical and inspiring guide to help you break through barriers and turn your ambitions into accomplishments. 
   
  Make your life a dream, stop dreaming it. Move from a vague desire to the concrete realization of what's really important to you. Stop dwelling on good resolutions and start making real changes and taking immediate action. 
   
  If you don't do anything today to change things in the direction you want, do you believe that the position of the stars, the configuration of the tides or a holy spirit will change external circumstances for you? Do you believe in fairies and leprechauns? 
   
  With this book, David Célestin gives you the opportunity to think concretely and practically about the nature of your goals, and how to get really close to them, day by day. Filled with practical exercises, it teaches you how to practice the inner change that allows you to take control of your destiny instead of letting events or others decide for you. 
   
  Don’t just set goals. Achieve them. Let David Célestin show you how.

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  Economic Warfare - Secrets of...

  Ziad K. Abdelnour, Herman Cain,...

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  The abject failure of government policymakers leading up to and following the 2008 financial crisis has created a perilous environment for entrepreneurs and investors. Ziad Abedlnour, a private equity specialist and noted investment analyst, argues that the political/financial elites have done nothing to fix the structural problems and instead have worsened the situation by creating more market bubbles and waging a war on the most productive members of society. For investors and business people, the world is now upside down. Government bonds have gone from low risk to high risk, while commodities have gone from high risk to low risk. Former communist countries, in many cases, offer better investment opportunities than nominally capitalist countries of the west. Pulling no punches, Abdelnour castigates the Federal Reserve and government officials for acting on behalf of a small segment of the financial community to the detriment of most everyone else. For investors that need to navigate the troubled geopolitical waters of the post-crisis world, Abedlnour offers several solutions, including: looking at world anew and understanding that capital tends to flow to stable countries that promote innovation and competition. Specifically, he forecasts that commodities are in a long-term bull market and have emerged as the least risky asset in the post-crisis world. And with the world facing long-term shortages of energy and food, he advocates looking toward companies that provide energy, agricultural, and transportation innovations. Most importantly, he tells investors that risk must be prudently managed, particularly in areas where political ineptitude may cause rapid price shocks, such as currencies and bonds. Wealth can be created in the new, post-crisis world, but investors need to understand the rules of the game have changed.

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  Simply Said - Communicating...

  Jay Sullivan

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  Do you ever feel as though your message hasn't gotten across? Do details get lost along the way? Have tense situations ever escalated unnecessarily? Do people buy into your ideas? It all comes down to communication. We all communicate, but few of us do it well. From tough presentations to everyday transactions, there is no scenario that cannot be improved with better communication skills. This book presents an all-encompassing guide to improving your communication, based on the Exec|Comm philosophy: we are all better communicators when we focus focus less on ourselves and more on other people. More than just a list of tips, this book connects skills with scenarios and purpose to help you hear and be heard. You'll learn the skills to deliver great presentations and clear and persuasive messages, handle difficult conversations, effectively manage, lead with authenticity, and more, as you discover the secrets of true communication. 
  This book provides comprehensive guidance toward getting your message across, and getting the results you want. You'll discover how to shift your focus from yourself to other people; build a reputation as a good listener; develop your written and oral communications for the greatest impact; inspire and influence others; and communicate more effectively in any business or social situation. 
  Did that email come across as harsh? Did you offend someone unintentionally? Great communication skills give you the power to influence someone's thinking and guide them to where you need them to be. Simply Said teaches you the critical skills that make you more effective in business and in life.

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  My Life in Seventeen Books - A...

  Jon M. Sweeney

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  A memoir for the bookish-inclined, using personal stories to demonstrate how books have a magical way to move a person from one stage of life to the next. 
   
   
   
  "This is a small gem of a book, tender, humble, loving." —Mary Gordon 
   
   
   
  "Sweeney makes a charming companion, telling stories in joyful reflection." —Jeff Deutsch, author of In Praise of Good Bookstores 
   
   
   
  Former bookseller, longtime publisher, and author Jon M. Sweeney shows—with history and anecdotes centering around books such as Thoreau's Journal, Tagore's Gitanjali, Martin Buber's Hasidic Tales, and Tolstoy's Twenty-three Tales—what it means to be carried by a book. He explores the discovery that once accompanied finding books, and books finding us. He ponders the smell of an old volume, its heft, and why bibliophiles carry them around even without reading them. He demonstrates how and why there is magic and enchantment that takes place between people and books.

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  Art of War The - Waging War

  Sun Tzu

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  Waging War - One who is thoroughly acquainted with the evils of war can thoroughly understand the profitable way of carrying it on."If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle." ― Sun Tzu, The Art of WarSun Tzu wrote this classic book twenty-five hundred years ago, on a military strategy based on Chinese warfare and military thought.  It is composed of 13 chapters. Each one is devoted to an aspect of warfare and how it applies to military strategy and tactics. Since that time, these teachings have adapted for use in politics, business, and everyday life and stands immensely relatable in our contemporary world.

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