Other books that might interest you

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  The Agile Executive - Embracing...

  Marianne Broadbent

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  Marianne Broadbent is a leadership and executive search consultant who works every day with women and men making career decisions and life choices. 
  She provides sharp and informed insights, through her work with organisations and teams, to build and sustain great talent. 
  She shares her personal experiences of taking career risks, making multiple choices and managing a 'blended life' in our new modern paradigm where careers aren't as linear as they once were. 
  She complements this with the thoughts and words of 20 executives who willingly provide their personal and career perspectives on their own trade-offs and 'getting on with it.'

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  Business Branding - A Guide to...

  Anthony Ekanem

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  Branding is all about image of a business. The concept doesn't only include style, emblems and logos but also the image of quality perceived. The image perceived may be of total quality, reliability, and more. Branding is about the business and how a business is different from the competitors. The purpose of a brand is to distinguish yourself from your competitors. Once you make a distinguishing impact then an advertising campaign can be much more effective. The success of a company can be determined by a brand. Branding includes many factors which help a company to be successful. These factors may include a website, marketing efforts, and anything that gives a company an identity. 
  Consumers trust wholeheartedly a corporate image because there is a psychology in motivating the purchasing decisions. All companies should practice branding. Brick and mortar business and online companies benefit through branding methods. It is common for smaller companies and online businesses to fail due to a lack of understanding about the importance and factors of a good brand. Branding ensures professionalism with a company. It seals the deal on an entire package. 
  A small company with a brand looks just as good as a large corporation when they practice the right techniques. Brands enhance your confidence as a business owner but also in the consumers that you really can deliver what you promise. Branding offers consistency with a business. It gives direction to employees and customers know what to expect. Consistency can be performed through the use of things like business cards, t-shirts, and more. 
  Consistency includes visibility techniques that are professional and will remain in the memory of a consumer. One concept that consumers often attach to a brand is called brand equity. A brand is often considered to be an asset also.

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  Winning Ways - The 12 Months To...

  Empowered Living

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  If you are ready to take control of your destiny, then the Winning Ways Success System is for you. 
  Your "success" can only be defined by you. If your intention is to go through this course to look successful in someone else's eyes, then your time would be better spent doing something else. The entire goal of the next 365 days is for you to arrive at the end with more knowledge and understanding of yourself. In addition to that, you'll learn techniques and personal characteristics that all successful people exhibit along their way to “the top.” 
  This system will enable you to explore who you are and what you really want at a fundamental level. It will provide tools and knowledge to assist you in achieving your unique definition of "success." 
  Here's a breakdown of each month: 
  Month 1 - Vision - Goals 
  Month 2 - Motivation 
  Month 3 - Accountability 
  Month 4 - Persistence 
  Month 5 - Facing Fear 
  Month 6 - "Acting As If" 
  Month 7 - Asking for Things 
  Month 8 - Time Management 
  Month 9 - Communication and Public Speaking 
  Month 10 - Keeping Score 
  Month 11 - Finances 
  Month 12 - Giving Back 
  This course has been developed to help clarify your goals, focus your energy and radically change your life.

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  Creative Memories - The 10...

  Cheryl Lightle, Heidi L. Everett

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  Business lessons from the leader in the multibilliondollar scrapbook industry  
  It’s a classic American success story: Cheryl Lightle, once an unemployed single mom, goes on to become the cofounder of one of the most successful direct selling companies in the United States. Creative Memories reveals the 10 guiding principles she used to create her scrapbooking empire, teaching readers how to use these principles to achieve success in their own lives. Through Lightle’s inspirational story, combined with her proven business strategies and leadership lessons, this motivational book gives readers the tools they need to: Maintain continual business and personal growth  Preserve integrity and credibility Communicate clearly and concisely  Define their own leadership style and direction Protect their relationships with their customers

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  Rescuing Healthcare - A...

  Anthony Bell, Denis A. Cortese

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  “Bell and Cortese clearly articulate the central importance of leadership to achieving high value, patient-centric health and wellness . . . compelling.”—William B. Rouse, PhD, author of Understanding and Managing the Complexity of Healthcare   Healthcare in America is wildly inconsistent and uncomfortably close to bankruptcy, and the only way it can be rescued is with leaders in all the different areas of healthcare stepping up with the right kind of leadership. The problem is that they don’t realize the importance of their leadership, and even when they do, they don’t know how to lead. Rescuing Healthcare shows them (and the rest of us) why it’s so important that they do step up, and—the critical ingredient—it shows them how to exercise the right kind of leadership—whatever their role or contribution. And for the rest of us as consumers, it shows us what we should be expecting . . . and demanding. The goal of this book, then, is nothing less than the salvation and transformation of healthcare.  “One of America’s most eminent medical executives and a highly-regarded thought leader in leadership have given us a masterful overview of healthcare leadership and how to improve it. Rescuing Healthcare gets straight to the point, with a sharp diagnosis of our ills and a clear vision of where healthcare needs to go. Drawing on a lifetime of experience, Dr. Cortese and Antony Bell offer a detailed strategy to unite your organization around a common purpose, improve patient care, and succeed in a value-based environment.” —Toby Cosgrove, MD, CEO and President, Cleveland Clinic

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  Across Boundaries - A life in...

  Ton Vosloo

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  Ton Vosloo is one of South Africa’s most widely admired newspapermen and businessmen. Under his leadership, Naspers evolved from a print group into a media giant with investments across the world. In his memoir, Vosloo tells the story of his remarkable career, spanning fifty-nine fractious years – years that saw a great many changes in South Africa, in the media and politically. 
  Born in 1937 in Uitenhage, Vosloo started out writing sports reports for local newspapers while he was still at school. Once he had cut his teeth in newspaper journalism, his career took him to Parliament, where he worked as a parliamentary correspondent, and then on to editing Beeld, the popular Afrikaans daily. In 1970, he was awarded a Nieman Fellowship at Harvard University; it was during this time in the USA that he became increasingly aware of the unsustainability of apartheid. 
    
  In 1983, Vosloo was appointed managing director of Naspers and set about vigorously transforming the company. On the commercial front, with Koos Bekker and other media companies, he established M-Net, the country’s first pay-television network. In 1992, Vosloo became chairman of Naspers, with Bekker later succeeding him. Today, Naspers’s story of singular and commercial success continues – a success that has its roots in Ton Vosloo’s stewardship.

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