Otros libros que te pueden interesar

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  3 Word Rebellion - Create a...

  Ph.D. Michelle Mazur

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  How 3 Words Will Change Everything In Your Business (And The World) 
  The Internet is noisy. Attention spans are dwindling. It's more important now than ever to have a message that stands out. As a business owner, speaker, entrepreneur, or head of a nonprofit, you’ve been told you need to find “an idea worth spreading” in order to get your message out there and grow your business. Now, Michelle Mazur, Ph.D., CEO of Communication Rebel offers a surprising twist: 
  You already have a one-of-a-kind idea inside of you that will not only spread like wildfire but will also change minds, incite action, and leave a legacy you can be proud of. You just need help excavating it, shaping it, and launching it into the world. 
  Drawing upon more than 25 years of both research and real-world experience, she explains a simple approach to creating not only a message that grows your business 24/7, but a movement that’s bigger than your business and takes on a life of its own. 
  Inside this highly interactive book, you’ll discover powerful strategies like:How to confidently take on your role as the leader of a movement (yes, YOU - even if you’ve never thought of yourself as a leader or your business as a movement)Why creating and sharing your 3 Word Rebellion is absolutely critical to the growth of your business, the lives of your people, and the future of your entire industryExactly how to craft your 3 Word Rebellion using the simple process that Mazur’s clients pay thousands for (and that has grown their businesses exponentially!) 
  The 3 Word Rebellion provides the precise framework you need to define and craft an empowering message that calls in the right people, helps grow your business, and spreads throughout the world.

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  Guerrilla Marketing for Writers...

  Jay Conrad Levinson, David L...

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  Build your career as a successful author with this proven, no-nonsense guide to marketing your own books. In today’s competitive publishing marketplace, the battle begins before a new book even hits the shelves. An author needs to deploy every weapon in their marketing arsenal to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details a hundred “Classified secrets” that will help authors sell their work before and after it’s published.   Having sold over twenty-one million of his own Guerilla Marketing books, Jay Conrad Levinson has mastered the art of connecting with readers and booksellers. Now he shares his practical low-cost and no-cost marketing techniques to help authors design their own powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.

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  Copycats & Contrarians - Why We...

  Michelle Baddeley

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  “Why we run with—or avoid—the crowd, and why it matters, from choosing a restaurant in a tourist trap to believing fake news. I learned a lot” (Tim Harford, author of The Undercover Economist).   Rioting teenagers, tumbling stock markets, and the spread of religious terrorism appear to have little in common, but all are driven by the same basic instincts: the tendency to herd, follow, and imitate others.   In today’s interconnected world, group choices all too often seem maladaptive. With unprecedented speed, information—or misinformation—flashes across the globe and drives rapid shifts in group opinion. Adverse results can include speculative economic bubbles, irrational denigration of scientists and other experts, seismic political reversals, and more.   Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs. nonrational and cognitive vs. emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.   “Her observations on how both risk-taking and conformism contributed to Donald Trump’s election, and on how social media affects ‘copycats,’ make for a well-timed and valuable study.” —Publishers Weekly   “This might well become the defining book, for this decade and more, on the topic of herding and social influence.” —Cass Sunstein, co-author of Nudge

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  Predictable Prospecting - How to...

  Marylou Tyler, Jeremey Donovan

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  If your organization's success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline—whether you're a sales or marketing executive, team leader, or sales representative.Based on the acclaimed business model that made Predictable Revenue a runaway bestseller, this powerful approach to B2B prospecting will help you to: identify the prospects with the greatest potential; clearly articulate your company's competitive position; implement account-based sales development using ideal account profiles; refine your lead targeting strategy with an ideal prospect profile; start a conversation with people you don't know; land meetings through targeted campaigns; craft personalized e-mail and phone messaging to address each potential buyer's awareness, needs, and challenges; define, manage, and optimize sales development performance metrics; and generate predictable revenue.You'll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals—quickly, efficiently, and predictably.

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  First Be Nimble - A Story About...

  Graham Winter

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  This book addresses the challenge of how to equip businesses to adapt and thrive in an unpredictable and demanding economy. Told in the form of a fable and illustrated with case studies and powerful tools, the book is designed to engage, inspire, and inform listeners from all walks of business life.Helping leaders, teams, and whole organizations to bring their values to the frontline of the battle to be adaptive and productive, First Be Nimble shows listeners how to align people and teams, collaborate and co-create with others, reduce resistance to change, boost trust, personal resilience, and performance, and prepare for the unique challenges of adaptive change.● Helps businesses adapt to today's environment, learn to innovate, and build a "one team" mentality● Gives leaders the practical tools to facilitate change and foster the conversations that help people to learn and grow together● Uses a unique, fable-style format, with inspirational examples, to bring key concepts to lifeWhile many business leaders are well versed in the importance of company values, they are often ignorant of how to bring them to life, and how to build an adaptive, high performing business.

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  Summary of John Carreyrou’s Bad...

  Falcon Press

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  Summary of John Carreyrou’s Bad Blood is a briskly paced narrative of the rise and fall of Theranos, the company that perpetrated perhaps the biggest fraud in medical technology history. The book follows the central characters in the company’s saga, especially Elizabeth Holmes, its founder...

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