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Beyond Viral - How to Attract Customers Promote Your Brand and Make Money with Online Video - cover
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Beyond Viral - How to Attract Customers Promote Your Brand and Make Money with Online Video

Kevin Nalty, David Meerman Scott

Narrator J.D. Cullum

Publisher: Ascent Audio

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Summary

Kevin Nalty, the only career marketer who is also one of the  most-viewed YouTube comedians, provides proven, practical ways to  promote your product or service using the most visceral form of  social media--online video.   Learn how to create cost-effective videos, engage your  customers, compel them to measurable behaviors (awareness, intent,  and purchase), and sustain your brand online.  Case studies of how leading brands have leveraged online  video to entertain while delivering their brand messages to  customers include Microsoft, MTV, Mentos, Holiday Inn, and Fox  Broadcasting. Learn also from the pitfalls and mistakes many top  companies and startups are making.
Duration: about 7 hours (06:40:42)
Publishing date: 2020-07-20; Unabridged; Copyright Year: 2020. Copyright Statment: —