How to Make Great Radio - Techniques and Tips for Today's Broadcasters and Producers

David Lloyd

Sinopsis

There is no such thing as perfect radio - and therein lies its delicious unpredictability. In fact, so charming is this quality that 90 per cent of UK adults tune into the medium every week. Like many things, radio done well sounds effortless. It is not. Producing great radio is partly down to instinct and partly down to learning then mastering the basics. Drawing upon his thirty years spent working with some of the finest talents in British radio, David Lloyd shares a plethora of valuable tips and tricks of the trade in this unique and authoritative guide to broadcasting success. Covering speech and music formats, local and national stations, technical and artistic skills, content and style considerations, and much, much more, this how-to is essential and accessible reading for all - whether you are taking your tentative first steps in radio or refreshing your existing industry knowledge. Lloyd's hugely entertaining selection of anecdotes, examples, research, insight and pointers sets out to bottle the very essence of memorable radio, determining the factors that differentiate a truly great broadcaster from a distinctly average one, and helping budding hopefuls achieve their radio goals.

Disponible desde: 18/05/2016.

Otros libros que te pueden interesar

Sell Yourself - How to Create...

Cindy McGovern

No matter what your role or title is at work, selling is an important part of what you do—whether you're selling a product, an idea, or a new way of doing things. But, before you can sell any of those things you have to sell yourself. Creating your own personal brand—and promoting it in all you do—is essential to achieving your professional goals and getting ahead in life.In Sell Yourself, renowned sales and leadership expert and Wall Street Journal bestselling author Dr. Cindy McGovern guides you through the process of intentionally creating, living, and selling your own personal brand.Throughout this book, Dr. Cindy reveals the secrets to selling yourself—your vision and ideas—in a way that's thoughtful, active, and deliberate. You'll learn about how to apply the most effective selling strategies to your personal brand, and how these strategies can help you create and live a personal brand that will be easy to sell.Sell Yourself helps you embrace the notion that that everyone sells, and anyone can sell better; especially when the idea you're selling is you. And once you believe in you, the rest of the world will, too.

Ver libro

Lean Manufacturing Explained

Can Akdeniz, IntroBooks Team

Lean manufacturing methodology provides a standard for operational excellence. Lean strategy enables you to change for the better, ensuring your processes are as streamlined as possible and costs are kept to a minimum, while quality and speed of production are maintained. Lean Manufacturing Explained will consider how lean principles can be applied specifically in relation to the manufacturing industry. It is in manufacture that the lean methodology has its roots with the central tenets first developed by automotive industry giants Toyota and Ford. Manufacture is also the arena of business in which lean methodologies are most widely incorporated and well established.

Ver libro

Honest SEO - Demystifying the...

Jason Hennessey

SEO is confusing—but it doesn’t have to beWith SEO, there’s so much misinformation out there. There are also a lot of inexperienced practitioners giving not-so-great (and often not-so-honest) advice. This can be complicated, overwhelming, and expensive, leaving you feeling indecisive and not knowing where to start or who to believe.That’s where Honest SEO, a book that’s been over 20 years in the making, comes in. Jason Hennessey—after spending decades reverse engineering the Google algorithm—shares the proven strategies he’s used to earn more than $1 billion for his clients by leveraging the power of SEO. And you don’t have to know how to code or have a computer science degree to read and understand this book. With Honest SEO, you can learn the fundamentals that won’t go out of style when Google releases a new algorithm update. No matter what business you’re in, even if you don’t know where to start or what to focus on to actually get results, Honest SEO is the digital marketing blueprint written with perennial cutting-edge strategies that will increase your Google rankings, traffic, leads, and sales, all with the goal of increasing your revenue.

Ver libro

The End of Average - How We...

Todd Rose

Are you above average? Is your child an A student? Is your employee an introvert or an extrovert? Every day we are measured against the yardstick of averages, judged according to how closely we come to it or how far we deviate from it.
The assumption that metrics comparing us to an average—like GPAs, personality test results, and performance review ratings—reveal something meaningful about our potential is so ingrained in our consciousness that we don’t even question it. That assumption, says Harvard’s Todd Rose, is spectacularly—and scientifically—wrong.
In The End of Average, Rose, a rising star in the new field of the science of the individual shows that no one is average. Not you. Not your kids. Not your employees. This isn’t hollow sloganeering—it’s a mathematical fact with enormous practical consequences. But while we know people learn and develop in distinctive ways, these unique patterns of behaviors are lost in our schools and businesses which have been designed around the mythical “average person.” This average-size-fits-all model ignores our differences and fails at recognizing talent. It’s time to change it.
Weaving science, history, and his personal experiences as a high school dropout, Rose offers a powerful alternative to understanding individuals through averages: the three principles of individuality. The jaggedness principle (talent is always jagged), the context principle (traits are a myth), and the pathways principle (we all walk the road less traveled) help us understand our true uniqueness—and that of others—and how to take full advantage of individuality to gain an edge in life.
Read this powerful manifesto in the ranks of Drive, Quiet, and Mindset—and you won’t see averages or talent in the same way again.

Ver libro

From Deadwood to Diamonds - How...

Stefan Kazakis

Tens of thousands of small business owners around Australia are running a micro business from the kitchen table or managing small teams of employees in a bigger (small) business. For many, the frustrations and struggles of business have them close to the brink and they have lost sight of their original vision of success. It's not that they don't want to succeed or get the business breakthrough that they are striving for, it's just that the skills and tools of starting a business are very different to those required to grow a business. Anybody can learn these skills; it's just that not many have ever slowed down and committed to doing so, but this is what is required to bring a business back from the edge and beyond.
Stefan Kazakis has run his own small businesses in multiple industries for over 20 years, and he has helped hundreds of business owners take their businesses to new heights - often from the brink or a level that was not the ideal. In this inspiring book, From Deadwood to Diamonds, he shares his practical, no-nonsense approach to turning a business around. But he doesn't hold back the brutal truth that success is about commitment and digging deep; you are required to make a consistent effort. With formulas, techniques, tools, systems and tips, Stefan shows you how to unlock the profit potential in your business to achieve real and ongoing business success. Tested and proven!
Stefan has earned a reputation as a leading business strategist for small business owners, many of whom he has coached to extreme profit growth, award-winning success and a greater quality of life. He is leading a community of future diamonds in business.

Ver libro

Angel Wealth Magic - Simple...

Corin Grillo

Simple Steps to Hire the Divine and Unlock Your Miraculous Financial FlowThrough her work with thousands of people, Corin Grillo has discovered a form of creative magic that is both accessible and effective. In Angel Wealth Magic, she speaks to anyone looking for solutions to grow a bank account, manifest an entrepreneurial dream, or create the home life they crave.All we need to do is call upon the divine intervention that is ready and able to help us fulfill our financial and best-life dreams. Along the way, Corin teaches us how to detox from self-defeating notions of lack, unworthiness, and personal or familial shame. Through simple practices, rituals, and everyday mindset shifts, she shows us how to be the happy, healthy, and truly fulfilled people we were meant to be.

Ver libro