Otros libros que te pueden interesar

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  Jab Jab Jab Right Hook - How to...

  Gary Vaynerchuk

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  New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter and Tumblr.

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  The New Normal in IT - How the...

  Gregory S. Smith

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  Learn how IT leaders are adapting to the new reality of life during and after COVID-19 
   
   
   
  COVID-19 has caused fundamental shifts in attitudes around remote and office work. And in The New Normal in IT: How the Global Pandemic Changed Information Technology Forever, internationally renowned IT executive Gregory S. Smith explains how and why companies today are shedding corporate office locations and reducing office footprints. 
   
   
   
  You'll learn about how companies realized the value of information technology and a distributed workforce and what that means for IT professionals going forward. The book offers insightful lessons regarding: how to best take advantage of remote collaboration and hybrid remote/office workforces; how to implement updated risk mitigation strategies and disaster recovery planning and testing to shield your organization from worst case scenarios; and how today's CIOs and CTOs adapt their IT governance frameworks to meet new challenges, including cybersecurity risks. The New Normal in IT is an indispensable resource for IT professionals, executives, graduate technology management students, and managers in any industry. It's also a must-listen for anyone interested in the impact that COVID-19 had, and continues to have, on the information technology industry.

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  How to Connect In Business In 90...

  Nicholas Boothman

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  Nicholas Boothman, author of How to Make People Like You in 90 Seconds or Less, brings his innovative system of forging instant connections into the workplace.Whether you're standing around the water cooler or giving a formal presentation, success in business depends on creating and maintaining effective relationships.  Dig into the fundamentals and learn to mine the potential in every situation.

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  Be Unexpected - Resetting...

  Marva Bailer

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  The debut book of Marva Bailer, MS, Be Unexpected, is a guide to energizing the routine and mundane office meetings. Whether they are done in-person or over video chat, Bailer shows how every meeting does not have to be the same formula over and over. With psychological and field research to back up her practices, Be Unexpected is sure to help purpose-driven leaders in the business world create an enthusiastic and lasting impression, from networking one-on-one to presenting in front of a large audience. Bailer does not hesitate to break down the classic business meeting to its bare bones and give constructive and useful advice on changing it up for the best outcome possible.
  
  Make sure the next time you find yourself in a meeting, Be Unexpected and change the way you see yourself to help foster a better human connection and create a workspace for productive conversations.

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  Inside the Reagan White House -...

  Frank Lavin

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  An inside look at the most successful president of modern times. 
   
   
   
  What makes a good White House memoir? The right mix of personal stories, insight on the president, discussion of policy and historical events, and crazy, colorful anecdotes that capture the reader's attention. 
   
   
   
  Inside the Reagan White House has all this—plus a vivid take on the Reagan assassination attempt, Gorbachev and the Reykjavik summit, Ollie North and the Contras, the 1988 Bush-Dukakis contest—and other critical moments of that era. 
   
   
   
  Original insight on Ronald Reagan, as well as discussions of cabinet members and others, are interspersed with personal anecdotes, off-hand comments, and unique family details that historians and general audiences will love. 
   
   
   
  On the colorful side, the action moves from movie stars to Soviet spies to (literal) knife fights, neo-Nazis, plain old Nazis, intimate affairs, fights on planes, and con men chased by INTERPOL. 
   
   
   
  And at the heart of the story are the thousands of dedicated, patriotic Americans who helped Ronald Reagan as he worked to push back against the Soviet Union, promote democracy, improve trade, lower taxes, and reduce the size and scope of government.

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  HBR's 10 Must Reads on Innovation

  Clayton M. Christensen, Vijay...

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  To innovate profitably, you need more than just creativity. Do you have what it takes? 
   
   
   
  If you read (or listen to) nothing else on inspiring and executing innovation, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively. 
   
   
   
  Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to: decide which ideas are worth pursuing; innovate through the front lines—not just from the top; adapt innovations from the developing world to wealthier markets; tweak new ventures along the way using discovery-driven planning; tailor your efforts to meet customers' most pressing needs; and avoid classic pitfalls such as stifling innovation with rigid processes.

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