Outros livros que poderiam interessá-lo

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  The Landscapes of Science and...

  Nick Spencer, Hannah Waite

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  The relationship between science and religion has long been a heated debate and is becoming an ever more popular topic. The scientific capacity to manipulate and change humans and their environment through genetic engineering, life extension, and AI is going to take a huge leap forward in the twenty-first century, provoking endless debates around humans "playing God." 
   
   
   
  But what do we mean by this? Asking this question is surprisingly hard work. Attempts to "essentialize" science, let alone religion, quickly run into trouble. Where are the boundaries? Whose definition of science is definitive? Which concept of religious is the authoritative one? 
   
   
   
  Ultimately, neither "science" nor "religion" can be pinned down to one single meaning or definition. Rather, they encompass a family of definitions that relate to one another in a complex web of shifting ways. Drawing on extensive research with over a hundred leading thinkers in the UK—including Martin Rees, Brian Cox, Susan Greenfield, A. C. Grayling, Ray Tallis, Linda Woodhead, Steve Bruce, Adam Rutherford, Robin Dunbar, Francesca Stavrakopoulou, and Iain McGilchrist—The Landscapes of Science and Religion takes the much-needed step of asking what science and religion actually are, before turning to the familiar question of how they relate to one another.

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  Digital Niche Marketing -...

  David Finstein

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  Digital niche marketing is a focused marketing strategy that targets a specific, often smaller segment of a broader audience. Unlike traditional, mass-market approaches that aim to reach as many people as possible, niche marketing hones in on groups with distinct interests, needs, or lifestyles. By tailoring campaigns to resonate with these unique groups, brands can foster stronger connections, drive higher engagement, and establish themselves as trusted experts within a particular domain. This approach helps brands stand out in an oversaturated digital environment, where audiences are increasingly selective about what content they engage with and trust. 
  A central feature of digital niche marketing is its emphasis on relevance. By developing content, messages, and offerings that directly speak to the values, preferences, and challenges of a particular group, businesses can achieve a higher level of personalization. For example, a skincare brand might focus exclusively on consumers with sensitive skin, designing its messaging and products to address the specific needs of that audience. This focus not only appeals to a select group but also builds credibility, as audiences perceive that the brand understands their needs on a deeper level. 
  Digital niche marketing thrives on digital channels that enable precise audience targeting. Social media platforms, search engines, and specialized forums or communities allow brands to interact directly with their niche audience. Tools like Google Ads, Facebook Audience Insights, and email marketing analytics offer data on audience behavior, allowing businesses to refine and adjust their campaigns in real time. These tools also make it feasible for smaller companies to compete with larger ones, as they can concentrate resources on a well-defined market segment rather than spreading efforts across a broad, often competitive field.

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  Impact of New Technologies on...

  Siddhartha Paul Tiwari

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  Biography of the Author - Siddhartha Paul Tiwari 
  Siddhartha Paul Tiwari is an educator and a technologist. Currently, he is employed by Google Asia Pacific, Singapore. Prior to that, he was responsible for global learning and development at Google, based in Tokyo. His achievements include innovative educational techniques, the development of new graduate and postgraduate course curricula, digital intervention strategies, and the use of information and communication technologies in education. As the teaching environment has rapidly changed, Tiwari has been working tirelessly to integrate new technologies into university curricula and to help academia adjust to these changes. 
  An Overview of the Book 
  We already see the impact of emerging technologies on our lives and the economy in many different ways, particularly when it comes to the way we live our lives and the way we work. Due to this, there is fierce competition among companies across the globe in order to ensure that they are able to benefit from the new technological developments. Globally, the United States and Asia are emerging as the two global leaders in this area. Over the years, there has been a significant change in the landscape of emerging technologies since Alan Turing first asked in the 1950s if machines could think like humans. Emerging technologies will enhance economic growth and efficiency in the future. It is possible to greatly improve decision-making when large amounts of data are analysed by improving efficiency. It is likely that new products and services, new markets, and new industries will be created as a result, which will in turn boost consumer demand and generate new revenue streams. On the other hand, emerging technologies may also have a profound effect on society and the economy.

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  Here Be Dragons - One Man's...

  Webster Golinkin

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  Here Be Dragons takes us on one’s man’s quest to make healthcare more accessible and affordable for all. Web Golinkin began his healthcare leadership journey by starting the first 24-hour cable TV network dedicated to health, America’s Health Network, which was eventually sold to Fox. He then helped to revolutionize healthcare with RediClinic, one of the first companies to put healthcare clinics inside drug, grocery, and big box stores, and was later sold to Rite Aid. More recently, Web was CEO of FastMed, one of the nation’s largest and fastest-growing operators of urgent care clinics.But this is not a book about unbridled success. It is the true story of what happens when you are bold enough to try to transform a hidebound, multi-trillion-dollar industry. Retail clinics are now a permanent part of the healthcare landscape, but getting there did not come without a fight and required all the passion, endurance, and street-smarts that Web could muster at every step along the way.

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  Mastering Design Patterns for...

  Manish Saini

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  Master Layered Test Automation and Build Integrate and Deploy with Confidence
  Book Description
  In today’s fast-paced software development landscape, ensuring application quality requires a strategic approach to test automation. Mastering Design Patterns for Layered Testing empowers you with the knowledge and tools to design, implement, and optimize automation across UI, API, and backend layers using Python’s powerful ecosystem.
  Starting with foundational concepts like test design patterns and the Test Pyramid, the book delves into practical implementations of unit testing, integration testing, API testing, and contract testing. You’ll learn how to integrate automated tests into CI/CD pipelines using GitHub Actions, generate detailed test reports with Allure, and address modern testing challenges such as microservices and containerized environments. Real-world case studies illustrate how to apply these techniques in production settings.
  A dedicated chapter on Generative AI in testing explores its applications in test case generation and test data creation. Whether you're an intermediate tester looking to enhance your automation skills or an experienced professional seeking to learn advanced strategies, this book provides the expertise needed to build scalable and reliable test automation frameworks that drive software quality and efficiency. Stay ahead of the curve—master next-gen test automation before it’s too late!
  Table of Contents
  1. Introduction to Strategic Test Design
  2. Understanding Test Design Patterns
  3. Unit Testing Strategies
  4. Integration Testing Approaches
  5. API Testing Techniques
  6. Contract Testing
  7. Distributing Tests Across UI, API, and Backend Layers
  8. Integrating Tests into CI/CD Pipelines
  9. Advanced CI/CD Strategies
  10. Future of Test Automation
  11. Leveraging Generative AI in Testing      
  
  Index

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  Project Zero Trust - A Story...

  George Finney, John Kindervag

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  Implement Zero Trust initiatives efficiently and effectively 
   
   
   
  In Project Zero Trust: A Story About a Strategy for Aligning Security and the Business, George Finney, chief security officer at Southern Methodist University, delivers an insightful and practical discussion of Zero Trust implementation. Presented in the form of a fictional narrative involving a breach at a company, the book tracks the actions of the company's new IT security director. 
   
   
   
  Listeners will learn John Kindervag's 5-Step methodology for implementing Zero Trust, the four Zero Trust design principles, and how to limit the impact of a breach. They'll also find: 
   
   
   
  ● Concrete strategies for aligning your security practices with the business 
   
   
   
  ● Common myths and pitfalls when implementing Zero Trust and how to implement it in a cloud environment 
   
   
   
  ● Strategies for preventing breaches that encourage efficiency and cost reduction in your company's security practices 
   
   
   
  Project Zero Trust is an ideal resource for aspiring technology professionals, as well as experienced IT leaders, network engineers, system admins, and project managers who are interested in or expected to implement zero trust initiatives.

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