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  Pandemic Panic - How Canadian...

  Joanna Baron, Christine Van Geyn

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  In October 2022, the economist Emily Oster wrote a plea for a “pandemic amnesty.” After detailing various ill-conceived public health policies throughout the pandemic, Oster concluded that “The standard saying is that those who forget history are doomed to repeat it. But dwelling on the mistakes of history can lead to a repetitive doom loop as well.” She reasoned that many admittedly poor, public health decisions were made in an information vacuum and that the salubrious thing to do going forward would be to forgive and forget.
  		 
  Oster was concerned about the fraying social fabric because of polarizing online discourse and urged the need to move forward. However, our anecdotal experience has shown a second common response to pandemic mishaps—going blank entirely on what occurred during the pandemic. We have observed a phenomenon of the surreal, sometimes inane, often unprecedented and unusual public health measures taken over the roughly three-year pandemic period being a “memory hole,” where the mind completely fogs over. Many times in the course of writing this book, we have messaged one another upon unearthing one public policy absurdity upon another: the City of Toronto taping off cherry blossoms, Quebec requiring unvaccinated people to be chaperoned in plexiglass carts through the essential aisles of big-box stores.
  		 
  We are not psychologists, but no doubt there is an evolutionary benefit to allowing a collective trauma to dissolve into the slip-stream: it is unproductive to dwell on how we got by and how our government coped in real-time. Our memories are warped, first, by the “primacy effect” our tendency to remember “firsts” exemplified by people universally naming George Washington when asked to recall former U.S. presidents. Most people have a crystal clear memory of the moment their plague year started in earnest; for us and many others; it was March 11, 2020, the day the NBA suspended games for the rest of the season.

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  Advanced SEO Techniques

  Leroy Vincent

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  This Book is a hard-hitting guide that gives you the information you need to make the adjustments to your site right away to help improve your search rankings and benefit from the increase in organic search traffic. Search Engine Optimization or SEO is simply the act of manipulating the pages of your website to be easily accessible by search engine spiders so they can be easily spidered and indexed. A spider is a robot that search engines use to check millions of web pages very quickly and sort them by relevance. A page is indexed when it is spidered and deemed appropriate content to be placed in the search engines results for people to click on.

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  The Road to Excellence - 6...

  David Mattson

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  Most leaders are passionate about their business, and if they had better ideas for how to grow their company, they would use them. They really do want to move their company into the top rank . . . but they have learned first-hand that just wanting that is not enough. They work very, very hard . . . but after a while, they realize that, no matter how hard they work, something important seems to be missing, and they're not quite sure what that something is. They've fallen prey to the "Blind Spots Syndrome"—they don't know what they don't know about the obstacles they face.The Road to Excellence identifies the common blind spots that can take any business off track. The book gives you six powerful leadership strategies that, when followed, make it easier for you to find the answer to the critical question: What, exactly, stands between my company and organizational excellence—and what do I do about it? Only when you've answered that question can you take your company into the top tier!

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  Serve to Be Great - Leadership...

  Jon Gordon, Matt Tenney

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  This three-part book begins with Matts story of going  from selfish to servant while on his journey from prisoner to monk  to social entrepreneur. The book shows leaders the connection  between superior long-term results and serving their people and  community. Matt Tenney cites numerous business case studies  and research that demonstrate how servant leadership results in  attracting top talent, increased employee engagement, and lower  turnover, as well as a more innovative culture, better customer  service, and a better ROI on marketing efforts. Serve  to Be Great offers practical, actionable  guidance on becoming an extraordinary leader who is  devoted to serving and inspiring greatness others.    In keeping with the spirit in which Serve to Be  Great was written, all author proceeds from the sale of  the book will be donated to charity.

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  Overcoming Underearning - A...

  Barbara Stanny

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  When it comes to money, are you controlled by fear? Do you underestimate your worth? Are you ready to go to the next level, but can't seem to get there?If you answered yes to any of these questions, you may be an underearner.Underearners are self-saboteurs who don't live up to their earnings potential, says Barbara Stanny, a financial educator, motivational speaker, and career counselor. Whether they make $10 an hour or six figures a year, they tend to live paycheck to paycheck, are often in debt, and have a high tolerance for low pay. Ironically, many work incredibly hard.The good news is that underearning is a self-imposed condition. By focusing on overcoming it, underearners will not only earn what they deserve, but live a richer life. With techniques and exercises that have helped thousands of people, Stanny teaches five essential steps to financial independence and brings a message of empowerment to all those who chronically undervalue themselves.

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  The Art of Worldly Wisdom

  Baltasar Gracian

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  Life guidance from a famed Renaissance man. This influential work of philosophy by one of the great thinkers of the Renaissance era advises people of all walks of life how to approach political, professional, and personal situations in a dog-eat-dog world. Comprised of three hundred pithy aphorisms, it offers thought-provoking and accessible advice. Some subjects include “Never Compete,” “The Art of Letting Things Alone,” and “Anticipate Injuries and Turn Them into Favours.”  This ebook has been professionally proofread to ensure accuracy and readability on all devices.

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