Other books that might interest you

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  Marketing 50 - Technology for...

  Philip Kotler, Hermawan...

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  In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.  Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: artificial intelligence for marketing automation, agile marketing, "segments of one" marketing, contextual technology, facial recognition and voice tech for marketing, the future of customer experience (CX), transmedia storytelling, the "whatever-whenever-wherever" service delivery, "everything-as-a-service" business model, Internet of Things and blockchain for marketing, virtual and augmented reality marketing, and corporate activism.

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  Get over your fear of being...

  Camilla Kristiansen

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  This book is for you who want to get over your fear of being visible. Learn how Camilla got past that fear and stepped into the spotlight as a leader, coach, mentor, author and stylist for women who wants to have success doing what they love. You are more than good enough. Just believe in yourself and take action today. This book will change your life for the better.

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  Stock Market Investing for...

  Frank Cooper

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  Master stock trading with this incredible bundle of three important guides! 
    
  Whether you are a beginner looking to learn about trading or a seasoned trader looking to expand your knowledge, the Stock Market Investing for Beginners is an essential addition to your library. You can learn to outweigh the risks and outsmart competitors. 
    
  These invaluable guides teach you: 
  Swing Trading 
  -       The rules of swing trading 
  -       Managing the risk 
  -       Best and Advanced Strategies to Earn $10k a month! 
  Day Trading 
  -       Discipline 
  -       Trading psychology, strategies, and patterns 
  -       Trading tools and tactics for beginners 
  Options Trading 
  -       Binary options 
  -       Several types of spreads 
  -       Context and strategies 
    
  Master all three types of trading and create great profits! Manage risks while making money immediately as well as playing the longer game. Discover the best ways to manage money and how to discipline yourself to minimize risk. 
    
  Even if you have experience in trading, these guides can further expand your knowledge, skills, and strategies. 
    
  What are you waiting for? Buy the Stock Market Investing for Beginners today!

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  Get the job you really want

  Erin Devlin

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  Make your job search, interview experience and career a success with Get the job you really want. From setting goals to negotiating your job offer, you can discover all of the inside tips on how to secure that job or promotion, build your value proposition, online brand and CV or resume. 
  Uncover hidden interview techniques and ways to stand out to employers. Be sought after for your skills, experience, personality and the value that you add to the right environment. 
  With over ten years’ experience in recruitment, careers, and supporting job seekers, Erin Devlin goes behind the curtain and gives you the insider’s guide to job search success. In a world where we spend more than a third of our waking week at work, why not make it enjoyable, engaging and fulfilling? Bring your skills, experience and talents to the fore and help your career take off. 
   Don’t just get a job. Get the job you really want.

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  Big Boy Rules - America's...

  Steve Fainaru

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  A parallel army lives on the margins of the Iraq war—nearly 100,000 armed men, invisible yet in plain sight, doing jobs the overstretched and understaffed military can't or won't do. The U.S. media call them "security contractors." They call themselves "mercs," and they operate under their own rules.Washington Post reporter Steve Fainaru traveled with several groups of security contractors to find out what motivates them to put their lives in danger every day. What emerges is a searing, revealing, and sometimes darkly funny look at the men who live and work in the battlefields of Iraq: some are desperate, some are confused, and some are just out for a lark. Some disappear into the void that is Iraq and are never seen again. It's not a pretty picture that Fainaru reveals, but it is brutally real and shockingly honest. Big Boy Rules is an unforgettable leap into the mayhem of Iraq and into the dark recesses of the minds of American policymakers and the warriors they hire.

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  Error Traps - How...

  Elmar Lutter

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  Flying is one of the safest modes of transportation, but should we and can we make it even safer? Elmar Lutter, President & CEO at Lufthansa Technik Philippines, believes unequivocally that we should. But how, in a field mired with technical and design complexities, reliance on human judgement, impossible timing constraints, and how-to-manuals that go on for miles, do we?In Error Traps: How High-Performing Teams Learn to Avoid Mistakes in Aircraft Maintenance, Lutter challenges us to focus on our sphere of influence to avoid mishaps. In doing so, we can practice certain behaviors and attitudes that can:• Intercept chains of events that have the potential to cause damage.• Avoid predictable errors to reduce the exposure to becoming collateral damage in mishaps initiated outside of our sphere of control.Through a journey of compelling aviation experiences, Lutter offers four tools that every individual in aircraft MRO can and should employ to ensure they have done their very best to keep their team on the ground and the pilots and passengers in the air as safe as possible.Using real-world examples to connect the dots between 1. Competence: Master the basics 2. Awareness: Be in the moment, know what is coming 3. Compliance: Respect the defenses: read and follow the guidance, and 4. Teamwork: Look after one another,Lutter shares important insights and life lessons drawn from more than twenty years of collective knowledge and experience in an often unforgiving field.

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