Join us on a literary world trip!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Subscribe to read the full book or read the first pages for free!
All characters reduced
The Smart Branding Book - How to build a profitable and resilient brand - cover

The Smart Branding Book - How to build a profitable and resilient brand

Dan White

Publisher: LID Publishing

  • 0
  • 0
  • 0

Summary

Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth. 


This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.
Available since: 01/19/2023.

Other books that might interest you

  • Shared Voices - A Framework for Patient and Employee Safety in Healthcare - cover

    Shared Voices - A Framework for...

    Heidi Raines

    • 0
    • 0
    • 0
    In Shared Voices, author and entrepreneur Heidi Raines shows how to systematically ensure the safety of patients and staff at healthcare facilities. Most medical errors occur because of flawed systems, not reckless practitioners, and systems can learn from errors. A just culture of care that protects everyone is possible through a framework of near-miss and incident reporting, equitable follow-up, analysis, and learning. Heidi, the founder and CEO of Performance Health Partners, has dedicated her career to designing solutions for healthcare organizations in need of knowledge and technology to deliver safe, equitable, and quality care. In this book, she argues that the way to foster more safety in healthcare facilities is to create organizational structures centered around reporting incidents and near-misses, then use systems thinking to resolve and prevent issues. And the best path to do this is to give voices to all healthcare workers by encouraging them to speak out and report observations about their work. Active staff engagement not only keeps patients and employees safe, but it also combats burnout and turnover. As points of care grow and training levels vary, it is paramount for healthcare leaders to establish a framework that sets caregivers up for success at every level and in every type of healthcare organization. Modernization may seem labored at first, but its longer-term results—including overall reduction in serious safety events, and the saving of lives—are ultimately the drivers of innovation. Shared Voices is Heidi Raines’ latest contribution to the world of healthcare patient and employee safety. She holds a Preceptor Faculty position at Tulane University’s Master of Health Administration program and serves as Board President of the American College of Healthcare Executives Women’s Healthcare Executive Network. Raines has received awards for innovation and executive leadership and was named one of the Top 100 Influential Entrepreneurs in Technology.
    Show book
  • REAP Your Financial Freedom: Secrets to Transforming Your Wealth Today - "Unlock your financial potential! Dive into powerful audio lessons to master wealth-building strategies today!" - cover

    REAP Your Financial Freedom:...

    Winston Carrington

    • 0
    • 0
    • 0
    REAP Your Financial Freedom: Secrets to Transforming Your Wealth Today 
    ⭐️⭐️ Simplified Guide & Explanations Included ⭐️⭐️ 
    Are you on a path to enhance your career and enrich your financial knowledge? Do you want to unlock the secrets to achieving lasting peace through effective money management strategies? 
    Your search ends here! 
    This guide is your ultimate resource for boosting your financial understanding, applying expert skills, and practicing effective approaches. With this material, you're set for a successful transformation. 
    Updated for the latest financial strategies, this guide includes: 
    - In-depth insights into the principles of financial freedom 
    - Comprehensive explanations of wealth-building concepts 
    - Effective strategies for mastering smart money management 
    What sets our guide apart is its thoroughness, vital for your financial success. Concepts are explored deeply, ensuring you gain a complete and nuanced understanding. 
    Please note that this guide is an independent resource and is not affiliated with any official financial institution. 
    Crafted with a clear structure and straightforward language, our guide ensures easy navigation through financial topics. Say goodbye to complex jargon and welcome clear, precise, and technically accurate content. 
    So, why wait? Click the BUY NOW button, secure your guide, and embark on your journey to achieving financial freedom today!
    Show book
  • Shatter The Glass Ceiling - Seven Keys to Success for Women and People of Color - cover

    Shatter The Glass Ceiling -...

    Vinitia Mathews Ph.D.

    • 0
    • 0
    • 0
    It is lonely being a woman or a person of color in the professional world.  
    We have all encountered the glass ceiling—the invisible barriers women and people of color face in the workplace. Vinitia Mathews not only faced the glass ceiling in her own career, but she has also had great success shattering it. Overcoming barriers was not a simple process. Throughout her career, the more Vinitia excelled and the higher she rose, the less she was surrounded by people who looked like her. The higher she climbed, the more alone she felt. 
    Vinitia Mathews was inspired to write this book so those like her—women and people of color—don’t feel alone with the career challenges they face. Use the seven actionable steps she shares in this book to accelerate your career success and shatter any glass ceiling that might be holding you back.
    Show book
  • Winning the Game: Business Strategies for Success - cover

    Winning the Game: Business...

    Sachin Naha

    • 0
    • 0
    • 0
    Feeling Outsmarted? The book “Winning the Game: Business Strategies for Success” equips you to become a master strategist in today's dynamic business landscape. This comprehensive guide goes beyond tired tactics and buzzwords, offering a powerful framework for crafting winning strategies. 
    Imagine anticipating your competitor's next move, understanding their weaknesses, and developing tactics that exploit them for maximum advantage. Winning the Game dives deep into the fascinating world of competitive decision-making, helping you: 
    ·      Decode the forces shaping your industry: Identify hidden drivers of competition and leverage them to gain an edge. 
    ·      Turn ideas into action: Learn to discern actionable strategies from empty rhetoric, ensuring your plans translate into real-world results. 
    ·      Navigate the innovation minefield: Discover how to foster creative thinking and adapt to disruptive technologies, staying ahead of the curve. 
    Winning the Game is packed with practical tools, real-world examples, and insights from various strategic schools of thought. It's your ultimate guide to outsmarting competitors, building a sustainable advantage, and achieving long-term success.
    Show book
  • Managing Your Anxiety - cover

    Managing Your Anxiety

    Harvard Business Review

    • 0
    • 0
    • 0
    Make anxiety work for you. 
     
     
     
    Work is stressful: We race to meet deadlines. We extend ourselves to return favors for colleagues. We set ambitious goals for ourselves and our teams. We measure ourselves against metrics, our competitors, and sometimes, our colleagues. Some of us even go beyond tangible metrics to internalize stress and fear of missing the mark—ruminating over presentations that didn't go according to plan, imagining worst-case scenarios, or standing frozen, paralyzed by perfectionism. But hypervigilance, worry, and catastrophizing don't have to hold you back at work. When channeled thoughtfully, anxiety can motivate us to be more resourceful, productive, and creative. It can break down barriers and create new bonds with our colleagues. 
     
     
     
    Managing Your Anxiety will help you distinguish stress from anxiety, learn what anxiety looks like for you, understand it, and respond to it with self-compassion at work. With the latest psychological research and practical advice from leading experts, you'll learn how to recognize how your anxiety manifests itself; manage it in small, day-to-day moments and in more challenging times; experiment and find a mindfulness practice that works for you; and build a support infrastructure to help you manage your anxiety over the long term.
    Show book
  • Democracy in Power - A History of Electrification in the United States - cover

    Democracy in Power - A History...

    Sandeep Vaheesan

    • 0
    • 0
    • 0
    Private money, public good, and the original fight for control of America’s energy industry.
     
    Until the 1930s, financial interests dominated electrical power in the United States. That changed with President Franklin D. Roosevelt’s New Deal which restructured the industry. The government expanded public ownership, famously through the Tennessee Valley Authority, and promoted a new kind of utility: the rural electric cooperative that brought light and power to millions in the countryside. Since then, public and cooperative utilities have persisted as an alternative to shareholder control. Democracy in Power traces the rise of publicly governed utilities in the twentieth-century electrification of America.
     
    Sandeep Vaheesan shows that the path to accountability in America’s power sector was beset by bureaucratic challenges and fierce private resistance. Through a detailed and critical examination of this evolution, Vaheesan offers a blueprint for a publicly led and managed path to decarbonization. Democracy in Power is at once an essential history, a deeply relevant accounting of successes and failures, and a guide on how to avoid repeating past mistakes.
    Show book