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Summary

Winning Across Global Markets examines how 145-year old  Nokia grew from a small paper mill in Finland to a multinational  telecommunications leader. Why are Nokia's globalization lessons so  critical across industries and worldwide?   While most large  multinational companies enjoy inherent  advantages in which their home base/country/flagship location  often accounts for 30 - 50% of their revenues, small-  multinationals like Nokia who have a home base market  that generates less than 1% of its revenues are  the exception in the global business world. To such a company,  global advantage  based on local success  is a matter  of life and death. To established industry leaders in the U.S.,  Europe and Japan, Winning Across Global Markets provides a  roadmap for how to develop, capture and sustain competitive  advantage. To ambitious challengers in emerging economies, it  offers a guideline on how to topple the giants.   Based on Steinbocks exclusive access to and interviews  with all chief/senior executives of Nokia  from the CEO and  chairman to the technology and design chiefs, as well as the  regional directors, Winning Across Global  Markets reveals the remarkable story of Nokias  resilience and endurance in todays ever-changing world.

Duration: about 9 hours (08:55:59)
Publishing date: 2020-07-20; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business & Economics