No BS Direct Marketing - The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Dan S. Kennedy
Publisher: Entrepreneur Press
Summary
Updated with six new chapters and new case history examples and samples from new guest contributors Revised to incorporate the newest media and marketing methods From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies The first edition (January 2006) shipped 40,000+ copies and the second edition (2013) shipped 20,000+ copies Tactics typically seen only in mail-order, television infomercials, home shopping TV and direct-mail are transferred to small businesses with amazing results Extensive marketing program utilizing Glazer-Kennedy Inner Circle and Kennedy Inner Circle platforms, including providing a customizable sales toolkit and inclusion in their Spring and Fall conferences will be implemented