Join us on a literary world trip!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Subscribe to read the full book or read the first pages for free!
All characters reduced
No BS Direct Marketing - The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses - cover

We are sorry! The publisher (or author) gave us the instruction to take down this book from our catalog. But please don't worry, you still have more than 500,000 other books you can enjoy!

No BS Direct Marketing - The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses

Dan S. Kennedy

Publisher: Entrepreneur Press

  • 0
  • 0
  • 0

Summary

Updated with six new chapters and new case history examples and samples from new guest contributors
Revised to incorporate the newest media and marketing methods 
From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies 
The first edition (January 2006) shipped 40,000+ copies and the second edition (2013) shipped 20,000+ copies
Tactics typically seen only in mail-order, television infomercials, home shopping TV and direct-mail are transferred to small businesses with amazing results
Extensive marketing program utilizing Glazer-Kennedy Inner Circle and Kennedy Inner Circle platforms, including providing a customizable sales toolkit and inclusion in their Spring and Fall conferences will be implemented
Available since: 04/01/2013.

Other books that might interest you

  • The Checklist Manifesto - How to Get Things Right - cover

    The Checklist Manifesto - How to...

    Atul Gawande

    • 0
    • 0
    • 0
    The New York Times bestselling author of Better and Complications reveals the surprising power of the ordinary checklist. 
    We live in a world of great and increasing complexity, where even the most expert professionals struggle to master the tasks they face. Longer training, ever more advanced technologies—neither seems to prevent grievous errors. But in a hopeful turn, acclaimed surgeon and writer Atul Gawande finds a remedy in the humblest and simplest of techniques: the checklist.First introduced decades ago by the U.S. Air Force, checklists have enabled pilots to fly aircraft of mind-boggling sophistication. Now innovative checklists are being adopted in hospitals around the world, helping doctors and nurses respond to everything from flu epidemics to avalanches. Even in the immensely complex world of surgery, a simple ninety-second variant has cut the rate of fatalities by more than a third.  
    In riveting stories, Gawande takes us from Austria, where an emergency checklist saved a drowning victim who had spent half an hour underwater, to Michigan, where a cleanliness checklist in intensive care units virtually eliminated a type of deadly hospital infection. He explains how checklists actually work to prompt striking and immediate improvements. And he follows the checklist revolution into fields well beyond medicine, from homeland security to investment banking, skyscraper construction, and businesses of all kinds.  
    An intellectual adventure in which lives are lost and saved and one simple idea makes a tremendous difference, The Checklist Manifesto is essential reading for anyone working to get things right.A Macmillan Audio production.
    Show book
  • How to Buy Bank-Owned Properties for Pennies on the Dollar - A Guide To REO Investing In Today's Market - cover

    How to Buy Bank-Owned Properties...

    Jeff Adams

    • 0
    • 0
    • 0
    Bank-owned properties are one  of the hottest investment opportunities on the market.  This  book will offer step-by-step instructions and no-nonsense advice on  how to find great deals, estimate fair market value, negotiate with  banks, sell your property on your own, and win big in real  estate.  Here are just a few of the topics  covered:       How to buy from banks  directly, including negotiation tactics      How to find the best deals in  your market      How banks want you to deal  with them, and how to present yourself as a strong  buyer      How to secure your  financing      HUD ">By using Jeff's 15+ years of  experience, you'll have more deals than you know how to  handle.  You'll learn how to utilize simple ready-made  worksheets, checklists, forms, and agreements that make getting  started easy.  Even people of modest means can get into REO   investing - all it  takes is a little hard work, persistence, and the tools you'll find  in this handy book.
    Show book
  • Play Big Brand Bold - It's Your Time to Step Up Show Up and Stand Out! - cover

    Play Big Brand Bold - It's Your...

    Suzanne Chadwick

    • 0
    • 0
    • 0
    Play Big, Brand Bold is your guide to building a stand-out brand, getting out of your own way and understanding how to hire yourself as the CEO in your business. If you're ready to stop playing small, step up and start doing bigger things then you've come to the right place. 
    After building a successful business and brand – post a few false starts – Suzanne shares stories and insights from her journey in life and business as well as some key lessons she's learnt along the way. As a business, branding and speaker coach, Suzanne has worked with hundreds of women in business through to corporate CEOs to support them to play bigger and brand bolder. 
    Interviewing over 50 women one-on-one to understand what makes them tick, why they play small, what they really desire for themselves, their business, their family and their lives, Suzanne shares four key things: 
       1.   Why we play small and the five mindset minefields that hold us back 
       2.   How to start branding bolder 
       3.   How to market like it's your new-found love 
       4.   What it takes to step up to the plate and take your business from basic biscuits to got-to-have goodness 
    This book is for those who want more, who want to be more, do more and create more impact. It's for those who want to become braver in how they go after what they want and those who want to think bigger. 
    It's your time to step up, show up and stand out and I'm here to help you do that.
    Show book
  • Amazon Fba - Making Passive Income in 2022 with Your E-Commerce Business and Amazon Sales A Complete How-To Guide for Beginners Finding Products That Turns Into Cash (Crash Course 2022) - cover

    Amazon Fba - Making Passive...

    Spike Law

    • 0
    • 0
    • 0
    Launch your Amazon business and get the revenue you've always desired! 
    Amazon FBA is the simplest and most straightforward way to become an Amazon seller. Why is Amazon FBA so popular among sellers all over the world? Because it handles a wide variety of issues, such as storage, shipping, and customer service. What could be simpler than creating a product page and delivering all inventory to an Amazon warehouse? 
    With this book, you can:Discover what Amazon FBA is.Learn about its features and primary benefits.Take a look at some of the downsides.Discover how to get started with Amazon FBA.Create a procedure to assist you in selecting the best product for you.Learn how to create a product listingUnderstand the FBA procedureMake use of specialist research tools.Understand how to track and expand your Amazon company.Get the profits you deserve 
    And a lot more! 
    Still have doubts? 
    The book is easy to read and includes useful business advice and recommendations. 
    To get started, click Buy Now With 1-Click or Buy Now.
    Show book
  • Agile Product Management: Product Owner - 27 Tips to Manage Your Product and Work with Scrum Teams - cover

    Agile Product Management:...

    Paul VII

    • 0
    • 0
    • 0
    Product Owner - Your Job Just Got Easier  
     
    In this audiobook you will be given a multitude of proven tips to effectively create a product and work with scrum teams.  
     
    I am confident that this audiobook will enable you to learn a multitude of skills, since it starts by giving you a full introduction to the concept of scrum and agile product development, scrum and agile principles, and a host of other valuable information that will give you a full understanding of the topic. I then walk you through the process of understanding your role as a product owner, how your role differs from that of a traditional product manager, how to create products, and a lot more. Once you've learned all that, I will then give you valuable tips for effectively creating a product and working with teams. As you go through the class, you will come across a wide range of practical examples that you can use to understand the scrum framework a lot better. This audiobook is broken up into easy-to-digest parts. In it you will learn:  
     
     
     
     A brief recap of agile and scrum, its principles, and other concepts involved in scrum  
     What your job as a product owner entails and how your work differs from that of a typical product manager  
     How to create a product using the scrum framework  
     How product creation in scrum differs from other agile frameworks, like the waterfall method  
     How to create a product road map  
     Tips that you can follow to create your product and to manage your scrum team  
     
     
     
     
    So let's get started, and let me teach you how to improve product backlog management.  
     
    Table of contents:  
     
     
     
     Agile Product Management  
     Product Owner  
     Tips to Manage Your Product and Work with Scrum Teams  
     Introduction  
     Scrum Methodology: The Basics  
     What Is Agile?  
     What Is Scrum?  
     Sprints  
     Scrum Team (Also Referred to as the 3 Roles in Scrum)  
     Scrum Ceremonies
    Show book
  • The Unwritten Laws of Engineering - cover

    The Unwritten Laws of Engineering

    W. J. King

    • 0
    • 0
    • 0
    Some years ago the author became very much impressed with the fact, which can be observed in any engineering organization, that the chief obstacles to the success of individual engineers or of the group comprising a unit were of a personal and administrative rather than a technical nature. It was apparent that both the author and his associates were getting into much more trouble by violating the unwritten laws of professional conduct than by committing technical sins against the well-documented laws of science. Since the former appeared to be indeed unwritten at that time, as regards any adequate and convenient text, the following “laws” were originally formulated and collected into a sort of scrapbook, to provide a set of “house rules”, or a professional code, for a design-engineering section of a large manufacturing organization. Although they are admittedly fragmentary and incomplete, they are offered here for whatever they may be worth to younger men just starting their careers, and to older men who know these things perfectly well but who all too often fail to apply them in practice. 
    Just a few points should be emphasized: None of these “laws” is theoretical or imaginary, and however obvious and trite they may appear, their repeated violation is responsible for much of the frustration and embarrassment to which engineers everywhere are liable. In fact this audiobook is primarily a record, derived from direct observation over a period of 17 years, of the experience of four engineering departments, three of them newly organized and struggling to establish themselves by the trial-and-error method. It has, however, been supplemented and confirmed by the experience of others as gathered from numerous discussions, lectures, and the literature, so that it most emphatically does not reflect the unique experience or characteristics of any one organization. 
    Furthermore, many of these rules are generalizations to which exceptions will occur in special circumstances. There is no thought of urging a slavish adherence to rules and red tape, for there is no substitute for judgment, and at times vigorous individual initiative is needed to cut through formalities in an emergency. But in many respects these laws are like the basic laws of society; they cannot be violated too often with impunity, notwithstanding striking exceptions in individual cases.
    Show book