Outros livros que poderiam interessá-lo

• 

  How to be a powerful person? -...

  Bhargavi Rao

  • 0
  • 0
  • 0

  "In 'How to Be a Powerful Person,' journey deep into the heart of the Himalayan mountains, where the ancient wisdom of Monk Mark unfolds. Follow the transformational paths of Jon and Neil, two seekers of truth, as they navigate the complexities of the corporate world while seeking inner enlightenment. 
  Guided by Monk Mark's profound teachings, the two apprentices discover that true power doesn't lie in titles or wealth but in the authenticity of the human spirit. Along their spiritual journey, they encounter age-old rituals, mystical tales, and timeless wisdom that challenge their perceptions of leadership and success. 
  As they delve into the sanctuary's teachings, they uncover the secrets of navigating office politics, the importance of mastering oneself, and the true power in a world of facades. Through storytelling and the wisdom of Monk Mark, 'How to Be a Powerful Person' explores the transformative power. 
  This captivating book is a tapestry of spirituality and practicality, offering readers a glimpse into the sacred and the everyday. It challenges conventional notions of power and success, inviting readers to embark on their own journeys of self-discovery and transformation. 
  'How to Be a Powerful Person' is a compelling exploration of leadership, spirituality, and the timeless quest for authenticity in a world that often values pretense. Join Jon, Neil, and Monk Mark on a journey that will change how you perceive power and inspire you to become a truly powerful person."

  Ver livro

• 

  Building Better Brands -...

  Elton Mayfield

  • 0
  • 0
  • 0

  Ever wish you could renovate your marketing strategy? Now you can. 
   
  In the construction industry, reputation is everything. Whether you’re a distributor, manufacturer, builder, or installer, you want the pride of building something that will last and make a difference. While you may be an expert in your craft, marketing your business may feel like trying to drive a nail with a tape measurer—it just doesn’t work. 
   
  In Building Better Brands, Elton Mayfield provides you with the tools and raw materials to plan and build a business marketing plan. Hailing from a construction background and with over twenty years of experience helping businesses build their brands as the President and Co-Founder of ER Marketing, he understands the challenges of marketing within the construction industry. 
   
  With his firsthand experience in B2B marketing, Mayfield confronts the marketing challenges unique to the building and materials industry. In these pages, he lays out a simple framework with can allow any leader to rejuvenate their B2B marketing strategy: 
   
  • Survey: What do people say about you? What do you want them to say about you? 
  • Blueprint: What do you need to have in place to deliver the brand you want? 
  • Build: How do you deliver the brand you promised and keep it up to code? 
   
  With simple, down-to-earth concepts, he cuts through the noise to show how you Survey your business, draft a Blueprint, and then Build your brand through curb appeal and delivering on customer expectations. With topics covering how to handle negative reviews, crafting a strong mission statement, leveraging social media, and optimizing your web presence, this tactical manual for B2B marketing and operations strategy provides you with a foundation of tried-and-true methods. With each of these concepts, he lays out practical examples and action steps so you can build a brand to be proud of.

  Ver livro

• 

  What Should I Do with My Money?...

  Bryan M. Kuderna

  • 0
  • 0
  • 0

  Everything that happens in the world affects our abilities to earn, invest, and make money. And believe it or not, affecting the change in the world that you would like to see is driven by what you choose to do with your money. But how do you know what to do? Where do you begin to answer the question "What Should I Do with My Money?" 
   
   
   
  What Should I Do with My Money? provides a sweeping look at how economies and markets are directly affected by the way people live, work, play, love, and hate: these issues, he explains, are the same ones that determine how groups, corporations, and nations make money or lose money. Certified Financial Planner™ Bryan M. Kuderna demystifies the future of economics by breaking it down into the most important categories—Population, Entitlements, Education, Economic Philosophy, Environment, Technology, War, Religion, and Personal Finances—and how they impact markets. 
   
   
   
  Each chapter includes special features explaining the "macro problem," and what that looks like on your personal "micro" scale—helping you connect the dots of the global issues to your own financial life. Introspective questions throughout, along with the same financial and economic insights Kuderna offers to his own clients, help you apply your newfound understanding of why what you do with your money goes beyond the kitchen table.

  Ver livro

• 

  The Next Dimension - How to Use...

  Tom Emrich

  • 0
  • 0
  • 0

  Your guide to transforming your business with spatial computing, featuring real use cases and proof points of augmented reality in marketing, advertising, and sales 
   
   
   
  Ready to revolutionize your business? The Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial Computing, by Tom Emrich, explores the power of augmented reality (AR) to propel your business strategy into the next wave of computing. Learn how AR is reshaping the digital landscape, crafting a new marketing mix, and evolving retail into a brand-new consumer experience. Gain valuable insights on realizing success with AR across the marketing funnel, activate and engage "Generation AR," and move beyond traditional ads with immersive campaigns that are cocreated with your consumer. With real-world examples from brands like LEGO, BMW, Walmart, Gucci, Diageo, and more, this guide equips you with everything you need to use AR technology for immediate and impactful results. 
   
   
   
  The Next Dimension is more than a book; it's your key to unlocking the digital frontier. Become a spatial computing champion and help take yourself and your business to the forefront of this technology.

  Ver livro

• 

  The AgeTech Revolution

  Keren Etkin

  • 0
  • 0
  • 0

  Have you ever thought about what your life may be like as you grow older, and what technology will be available to you at that time?In The AgeTech Revolution, Keren Etkin takes you on a journey to explore what the intersection of tech and aging looks like today. This book explores the changing face of aging in the 21st century, through the lens of the fast-paced digital transformation our society is going through. It goes into challenges of aging that are currently being tackled by technology - using the real-life stories of tech entrepreneurs and older adults. Etkin also provides a glimpse into the future, and what agetech could be like five, ten, fifteen years down the road. We have a unique, once-in-a-lifetime opportunity to impact the experience of living as an older adult in this world, using technology. The AgeTech Revolution provides us with the data and perspective necessary to change our tech landscape and to create a world that is more inclusive and supportive of older adults.

  Ver livro

• 

  Milton Friedman on Economics -...

  Milton Friedman, Gary S. Becker

  • 0
  • 0
  • 0

  On his death in the autumn of 2006, Milton Friedman was lauded as "the grandmaster of free-market economic theory in the postwar era" by the New York Times and "the most influential economist of the second half of the 20th century" by the Economist. Winner of the Nobel Prize in Economics in 1976, Friedman was both a highly respected economist and a prominent public intellectual, the leader of a revolution in economic and political thought that argued robustly in favor of virtues of free markets and laissez-faire policies. 
   
   
   
  Milton Friedman on Economics: Selected Papers collects a variety of Friedman's papers on topics in economics that were originally published in the Journal of Political Economy. Opening with Friedman's 1977 Nobel Lecture, the volume spans nearly the whole of his career, incorporating papers from as early as 1948 and as late as 1990. An excellent introduction to Friedman's economic thought, Milton Friedman will be essential for anyone tracing the course of twentieth-century economics and politics.

  Ver livro