Outros livros que poderiam interessá-lo

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  Master the Art of Selling:...

  Sachin Naha

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  "Feeling exhausted from chasing leads and struggling to close deals? Ever wished you could make every conversation lead to a sale? Well, get ready for a game-changer with 'Master the Art of Selling'! Inside, you'll find straightforward strategies to connect with customers, handle objections, and effortlessly grow your business success. 
  No more aggressive tactics or overused and predictable phrases or expressions that have lost their originality and impact due to frequent use. This book focuses on building real connections and understanding what customers want. Learn to communicate effectively, address their needs, and turn them into satisfied supportive customers. Say goodbye to uncomfortable cold calls and pitches – welcome a natural approach to selling that feels right and brings in significant gains. 
  'Master the Art of Selling' is your ticket to increasing sales and revenue. It's like having a guide to understanding people, full of practical tips and real-life examples. Whether you're experienced or just starting, this book will enhance your sales skills and have you closing deals like a pro. So, leave your uncertainties behind, grab your copy, and prepare to witness your company's growth through the proven methods of a master salesperson!"

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  The Bitcoin Big Bang - How...

  Brian kelly

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  In the same way that email changed the way we transfer  information, the decentralized bitcoin network is about to  revolutionize the business world, the legal profession, and even  how we view the role of government. The Bitcoin Big Bang  dives headfirst into this paradigm shift and goes beyond  Bitcoin 101 to explain how this transformative  technology is about to change the world.  This book will:    Explore the origins of digital currency  Discuss the history of payment systems  Explain how the bitcoin network is being used to facilitate the  free and instant transfer of value  Describe the mining of bitcoin  Detail how to invest in bitcoin    The Bitcoin Big Bang is the guide to navigating the  uncharted digital currency territory, serving as a resource for  corporations, lawyers, doctors, researchers, academics, and  entrepreneurs.

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  The Nonprofit Strategy...

  David LaPiana

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  A fully updated edition of The Nonprofit Strategy Revolution (Finalist, Ben Franklin Awards, Independent Book Publishers Association, Business Category). 
   
   
   
  The world changes continuously and rapidly. It's foolhardy to believe that strategies should not do so as well. Nonprofit leaders already know this, but traditional strategic planning has locked them into a process that's divorced from today's reality. That's why plans sit on the shelf and why smart executives are always seeking workarounds in between planning periods. The Nonprofit Strategy Revolution offers a nimble and powerful alternative. In this groundbreaking book, strategy expert David La Piana introduces "Real-Time Strategic Planning," a fluid, organic process that engages staff and board in a program of systematic readiness and continuous responsiveness. With it, your nonprofit will be able to identify, understand, and act on challenges and opportunities as they arise. At the heart of this practical book is the Real-Time Strategic Planning Cycle. Based on four years of research and testing with a variety of nonprofits, this proven process guides you through the steps to sound strategy.

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  Little Brand Book - Find Your...

  Anônimo

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  Do you really know what makes you unique? And how to work it? Own it? Bring it? Well lucky for you, we do. And we have the playbook to show you exactly how to thrive in business, life, and relationships. 
  Take the Brand Boss personality test to reveal your specific archetype and how this acumen applies to your life, your relationships, your career and your company. Are you a Catalyst, Coach or Crusader? Optimist or a Woo-er? Maven or Mastermind? Poet or a Prodigy? Just like there are 12 Astrological Signs, we’ll share the 12 Personality Archetypes and then help you drill down to unlock yours. We’ll also introduce you to female entrepreneurs who embody each particular archetype—an ""InfluenceHER""—to personally share their kick-ass success stories and inspire you to unleash your talents, brains, and vision to confidently strike out on your own. 
  Little Brand Book offers support, tools and lessons to help women succeed in business and to create abundance for yourself, your family, your company, your employees and your customers. 
  Supplemental enhancement PDF accompanies the audiobook.

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  Social TV - How Marketers Can...

  Anônimo

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  TV consumption is on the rise, but consumers are viewing and  experiencing TV in a vastly different way than they were even 5  years ago.  TV viewership has radically transformed from a  passive experience to a more engaged, interactive, and on-demand  experience. Content producers will not only have to continue to  create quality entertainment products, but they will now need to  consider ways to a) enhance the viewing experience, b) leverage  social media to promote their properties, and c) distribute their  content across multiple platforms.   Trends in TV Consumption:         Digital recording devices have allowed for consumers to  time shift. At the end of 2010, 38% percent of  all U.S. TV households had a DVR; however, those viewers are still  watching commercials. Nielsen also found that in DVR homes,  playback actually improves commercial ratings by 44% among 18-49s  after three days.      People are watching full-length videos on computers. In  Jan. 2011 143.9 million Americans viewed videos online  (Source:Nielsen). Furthermore, eMarketer reports that a full third of U.S.  adult Internet users watch full-length TV shows online.      Third-screen viewing via mobile devices is on  the rise. Consumers are viewing more of their favorite shows  from mobile devices, such as phones and tablets  a habit  that has increased 41% year-over-year. The majority users of  mobile video are teens, clocking in more than seven hours a month  on average.      Multi-screen viewing is also on the rise. Per a recent  Nielsen study,70 percent of tablet owners and 68 percent of  smartphone owners said they use their devices while watching  television.  In another study from late 2010, 86% of mobile  Internet users said they were using their devices while watching TV  (Source: Nielsen/Yahoo). What are people doing while  interacting with these devices during TV shows? Nielsen/Yahoo found  that a third were using mobile apps, 37% were browsing the web, 40%  were engaging via social networks and 56% were texting with a  friend or family member.      Examples of how companies are responding:    Old Navy partnered with music tagging app Shazam to  make their commercials more interactive.  Consumers who tag  the commercial as it airs are driven to a custom experience where  they can download music, learn more about the clothes, get coupons,  and more.  Wheat Thins thrust unexpected Twitter users (who  happened to tweet about their product) into the starring role of  their TV commercials. Their ad shows a Wheat Thins team delivering  a truckload of crackers to this unsuspecting fan who mentioned they  ran out of their product in a tweet  USA Network recently launched Chatter app, which lets viewers talk to other  fans and engage with content from several social channels while  viewing the show.

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  The Digital Transformation -...

  Craig Dames

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  Digital transformation is reshaping industries and altering how businesses operate, engage with customers, and deliver value. In its most fundamental form, digital transformation involves integrating digital technologies into all areas of a business, leading to fundamental changes in how organizations operate and deliver value to customers. It's not just about adopting new technologies; it’s about rethinking business processes, culture, and customer interactions. This transformation is driven by various factors, including rapid advancements in technology, the increasing reliance on data, and changing consumer expectations. 
  The evolution of technology has been a critical enabler of digital transformation. Over the past few decades, businesses have moved from traditional, manual processes to adopting digital solutions such as cloud computing, artificial intelligence, and data analytics. This shift has allowed companies to streamline operations, improve efficiency, and provide more personalized customer experiences. The rise of smartphones, social media, and the internet of things (IoT) has further accelerated the pace of change, creating new opportunities and challenges for businesses across all sectors. 
  One of the key drivers of digital transformation is the need for organizations to remain competitive in an increasingly digital world. Companies that fail to adapt to these changes risk falling behind as competitors leverage new technologies to enhance their offerings and customer interactions. Digital transformation enables businesses to automate processes, reduce operational costs, and improve decision-making by harnessing the power of data. Furthermore, it fosters greater innovation by allowing companies to experiment with new business models and services that were previously not possible.

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