Join us on a literary world trip!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Listen online to the first chapters of this audiobook!
All characters reduced
HBR's 10 Must Reads on Strategic Marketing - cover
PLAY SAMPLE

HBR's 10 Must Reads on Strategic Marketing

Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Philip Kotler, Fred Reichheld

Narrator Susan Larkin, Bernard Setaro Clark

Publisher: Ascent Audio

  • 0
  • 0
  • 0

Summary

Stop pushing products—and start cultivating relationships with the right customers.If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: figure out what business you're really in; create products that perform the jobs people need to get done; get a bird's-eye view of your brand's strengths and weaknesses; tap a market that's larger than China and India combined; deliver superior value to your B2B customers; and end the war between sales and marketing.
Duration: about 7 hours (06:48:05)
Publishing date: 2022-11-15; Unabridged; Copyright Year: 2022. Copyright Statment: —