Outros livros que poderiam interessá-lo

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  LinkedIn Marketing Step-By-Step...

  Bryan Bren

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  Do you want to learn how to take advantage of one of the most powerful social and business platforms? Would you like to know how you can build a professional rapport along with providing goods and services to people? Then look no further, as this book covers the essentials for using LinkedIn for business ventures and for selling! LinkedIn is a beast of a social and business platform and there’s so much to learn. Between learning the basics, building a professional profile, creating new connections and selling services, it can be daunting to learn it all. With the content in this book, it will help you get up to speed on how you can learn all of this information and apply the information, today! In this book, you’ll surely find: Discover the basics of LinkedIn, what it is and how it’s used The types of advantages you have when using LinkedIn, such as growing your network, searching for new jobs, business opportunities, etc. LinkedIn can be used as an advantage for finding new connections in your field Find companies that align with you and what you’re looking for Learn the basic features of using LinkedIn and how to use it on a daily basis Utilize the features that are already available so that you expand and grow your business How LinkedIn is beneficial to your marketing strategy Learn the basic steps in getting set up with a LinkedIn account, whether personal or professional Setting up a professional profile that can help convert leads into sales and how it works How can pick your target customers or audiences and the ways that you can use LinkedIn to reach them The various methods that you can use to find a profitable niche to pursue with the platform How to best understand the policies of LinkedIn so that you’re still in good standing with the platform and can utilize it How to create a marketing funnel that can be used for various marketing campaigns Plus so much more!

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  SPIN Selling - Situation Problem...

  Neil Rackham

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  How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts? If you're in sales—or if you manage a sales force—you need the SPIN strategy. Developed from 12 years of research into 35,000 sales calls, SPIN--Situation, Problem, Implication, Need-payoff--is already in use by many of the world's top sales forces. Now these revolutionary, easy-to-apply methods can be yours. With wit and authority, Neil Rackham explains why traditional sales models don't work for large sales. With supreme clarity, he unfolds the enormously successful SPIN strategy, using real-world examples and informative cases. You may find the techniques controversial; they often go against the grain of conventional sales training. In the end, the powerful evidence Rackham presents will convince and convert you.

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  No Nonsense: Attract New...

  Jerry R. Wilson

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  Your customer-centric guide to everything from dealing with that unhappy customer to why not to give up on lost customers. "This must-read book provides you with the mindset, tools, and techniques you need to successfully prospect for new customers." —Roger Looyenga, chairman/CEO (ret.), Auto-Owners Insurance  For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration, and knee-jerk reactions. No Nonsense: Attract New Customers takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost! No Nonsense: Attract New Customers  demonstrates that you don't have to use expensive and never-ending sales events, coupled with expensive advertising and energy-zapping promotions, to turn on a constant, never-ending flow of new prospects. And you don't have to invent any new approaches, concepts, or buzzwords to do it. Just follow some of the 100+ proven ideas and discover amazing results—fast.  Wilson spent more than twenty-five years researching what his clients—small and medium-sized businesses—need to do to be successful in today's marketplace. These powerful ideas work! Each is presented in a bite-sized package that encourages instant execution. No long chapters with endless justifications, pontifications, philosophy, and personal stories. Just 151 great, practical ideas any business manager and owner can use to make business increase.  How much could just one good idea be worth to you? It could be worth a fortune! How much has McDonald's made by selling millions of Happy Meals? Don't overlook the one good idea that could make your business a success!

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  In Too Deep - BP and the...

  Alison Fitzgerald, Stanley Reed

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  The Gulf deep water well disaster has focused attention on BP's management and their unfortunate PR and media gaffes. Tony Hayward and Swedish Chairman Carl-Henric Svanberg elicit no sympathy, and do cause people to wonder about their management capabilities. Others, perhaps BP apologists or those with a no deep sea well drilling agenda, seem to suggest that this was bound to happen and BP just happened to be the unlucky company to which this disaster befell.But Stanley Reed, who has been covering the company for over 10 years, knows otherwise. His reporting over 10 years shows that there is a very good reason that it was a BP well that burst, and not Exxon or Shell. And the blame likely lays squarely on the shoulders of former CEO John Browne, who was forced to resign after salacious details of his private life emerged in 2007. Browne was beloved by investors for his growth strategy that saw BP's stock rise and reward investors. However, the acquisitions came at a price, with an explosion that killed 15 workers in 2005 and spillage from corroded pipes in 2006. However, the media and public didn't seem to focus attention on these incidents. Perhaps BP's "Beyond Petroleum" strategy was working better than anyone realized.The reality is that Browne built a company focused on risk-taking and cost cutting - cultural assets in some areas that ended up being cultural poison in the area of deepwater drilling. The story of how the Gulf disaster happened, and the behind the scenes management of the company, is a fascinating object lesson that we will be learning from for decades.

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  Mind of the Intelligent Investor

  Lloyd Foster

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  Mind of the Intelligent Investor: Learn the Mindset of the Intelligent Investor that Will Help you Change from Average to Exceptional!In today's fast-paced and constantly evolving business landscape, strategic investments have become an increasingly important tool for companies looking to stay ahead of the competition and achieve long-term success. The ability to anticipate and adapt to changes in the market, technology, and consumer behavior is crucial for any business that wants to remain relevant and grow. Strategic investments can help companies do just that.In this audiobook, you will learn how to make strategic investments that will increase your revenue and grow your wealth. This audiobook will cover the following topics:- Different types of investment products- Setting and Achieving Your Investment Goals- Building and Maintaining a Long-term Investment Strategy- Navigating the Market- And many more!Strategic investments can be a powerful tool for you or for companies looking to stay ahead of the competition and achieve long-term success. To learn more, scroll up and click “add to cart” now!

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  The 7 Most Important Equations...

  Moshe A. Milevsky

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  Physics, chemistry, astronomy, biology; every field has its intellectual giants who made breakthrough discoveries that changed the course of history. What about the topic of retirement planning? Is it a science? Or is retirement income planning just a collection of rules-of-thumb, financial products, and sales pitches? In The 7 Most Important Equations for Your Retirement Moshe Milevsky argues that twenty first century retirement income planning is indeed a science and has its foundations in the work of great sages who made conceptual and controversial breakthroughs over the last eight centuries. 
  In the book Milevsky highlights the work of seven scholars-summarized by seven equations-who shaped all modern retirement calculations. He tells the stories of Leonardo Fibonnaci the Italian businessman; Benjamin Gompertz the gentleman actuary; Edmund Halley the astronomer; Irving Fisher the stock jock; Paul Samuelson the economic guru; Solomon Heubner the insurance and marketing visionary, and Andrey Kolmogorov the Russian mathematical genius-all giants in their respective fields who collectively laid the foundations for modern retirement income planning. 
  If you ever wondered what the point of all that high school mathematics was, Moshe Milevsky's answer is: So that you can figure out how to retire . . . while you can still enjoy your money.

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