Otros libros que te pueden interesar

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  The High Roller Experience - How...

  David Norton

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  The marketing guru of Caesars/Harrah’s shows how you can double-down and win with a proven data-driven approach
  
   
  Walking through Caesars in Las Vegas may seem like a dream-the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this “magical” experience is a carefully choreographed performance based on deep understanding and rigorous analysis of extensive data to help ensure guests have an incredible and personalized experience. The Caesars marketing story is recognized as one of the best examples of using data to improve the customer experience and marketing effectiveness in all of business.
  
   
  Marketing legend David Norton orchestrated the initiatives that made Harrah’s/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy. In addition to discussing core items such as analytics, CRM and loyalty programs, he examines the leadership and organizational processes required to create a customer-centric and data informed business.
  
   
  The author also shares case studies from the work at GALE helping companies leverage technology advances to improve the customer experience and build customer loyalty across a wide-range of industries. With this book to guide you, you’ll learn how to use loyalty programs, analytics, and technology to drive phenomenal transformational change and rapid revenue growth within your own organization.

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  Transforming Project Management...

  Duane Petersen

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  Turn your strategy into business reality with proven project management and leadership best practicesAccording to Harvard Business Review, IT project failure costs businesses $3 trillion dollars annually. That's just IT. For the full scope this issue, increase that number exponentially. If you expect more from strategic planning and don't think projects should decimate budgets and professional reputations, you're in good company. CEO of UltiMentors Duane Petersen has dedicated his career to helping business leaders transform their companies by turning their strategic vision into portfolios of successful projects. Now, Petersen shares his winning method with you.Transforming Project Management takes you beyond envisioning a great strategy and into the realm of implementing it—with skill, care, and expertise. Petersen explains how to break down a strategic plan into key objectives and project portfolios to make sense of all the project "parts"—then successfully lead the execution of the plan. You'll learn how to evaluate where you are versus where you want to be, develop plans to move your vision forward, translate strategic plans into action plans with tangible efforts, budgets, and schedules, and guide and inspire the individuals and teams tasked with implementing their plans.

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  Summary: The Hypomanic Edge -...

  Brooks Bryant

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  DISCLAIMER: THIS IS NOT THE OFFICIAL BOOK; IT IS A SUMMARY & IT DOES NOT ACCOMPANY THE OFFICIAL BOOK! 
  Whether you are entirely new to the concept of hypomania or seeking to understand its role in human success, this summarized version of "The Hypomanic Edge" will offer:Insight into the reasons why America, a land of immigrants, has been the ideal environment for those with hypomanic dispositions.Detailed case studies of famous American figures like Alexander Hamilton, Andrew Carnegie, and Ted Turner, highlighting how their hypomanic traits drove their achievements.An understanding of the connection between hypomania and entrepreneurial success, creativity, and risk-taking.The darker side of hypomania, discussing how the same qualities that can drive innovation and success can also lead to tragic consequences.An exploration of how the hypomanic edge could be harnessed for beneficial outcomes, without succumbing to its potential pitfalls. 
  With our summary, you'll uncover the fascinating world of hypomania and its potential influence on success, creativity, and the relentless pursuit of the American Dream.

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  E-commerce Business Explained

  IntroBooks Team

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  There are so many terms that are used for E-commerce, such as electronic commerce or internet commerce. It refers to the purchase and sale of commodities or services using the internet and thereby transferring of requisite money and information to execute such commercial transactions. 
  There are primarily two categories of modern-day E-commerce. The very first classification is mainly business activities depending on different types of products sold, which includes anything from requisitioning digital content for instant online depletion to placing an order for conventional products and services, to meta-services for facilitating other forms of E-commerce. The second segment is based on the participant's character, like B2B, C2B, B2C, and C2C. The Internet is used at the institutional level by large financial institutions and corporations to interchange financial data to open the door for domestic as well as international business. Security and data integrity are said to be critical challenges for E-commerce business scenarios.

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  Walk Away to Win - A Playbook to...

  Megan Carle

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  Recognize toxic coworkers, support bullied colleagues, and thrive in the workplace and beyondRanging from general conflict to psychological violence, workplace bullying has become an epidemic at many offices. The Workplace Bullying Institute reports that workplace bullying affects approximately 80 million workers. And with the Great Resignation upon us, we're seeing that a toxic culture or manager is one of the top reasons employees leave a company.In Walk Away to Win, Megan Carle draws on her own experience as a target of workplace bullying—paired with the latest research in the field—to reveal how unhealthy workplace cultures enable this insidious behavior. She describes the impact of bullying on an organization's bottom line; explains what you can do to combat bullying against yourself or your coworkers; analyzes the common characteristics of bullies; and helps listeners understand how to face each style of bullying behavior. You'll learn everything you need to know about: the fundamentals of workplace bullying; various types of bullies, including the Two-Face, the About-Face, and the Rat-Face; the cultural context of workplace bullying; a target's options for responding to their bully; how you can help a colleague who is being bullied; and how business leaders must respond to bullies—including termination.

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  Social Skills - How to Reduce...

  Michael Samba

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  Are you shy? Do you feel that your conversations tend to be awkward? Do you want to change and improve your social skills, but you don’t know how, right? Well, you are not alone. 
  Millions of people struggle and find it hard to be social. The good news is that being social is a learned skill and you have the ability and power to transform into a confident individual. Take a look around you and realize that you can become socially comfortable like everyone else once you conquer your fears that hold you back and by applying what you will learn in this book. 
  In this book, you will learn:Insights into your struggles and behaviorsWays to make great impressionsSteps to improve your emotional intelligenceTips on building rapport with othersThe importance of listening to others and ask questionsWays to respond appropriatelySteps to harness your persuasive powerMethods to develop solid communication skillsSocial skills needed for job interviewsAnd so much more... 
  Click the "buy now" button, and take charge of your life.

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