Other books that might interest you

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  The Giant's Ladder - The Science...

  Elizabeth Chabe

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  As a scientist or engineer, do you find the concept of marketing your work daunting? Are you struggling to get your scientific breakthrough the attention and success it deserves?The Giant's Ladder, by Elizabeth Chabe, offers a pathway to do just that. This guide is specifically crafted for scientists stepping into leadership roles, marketing professionals within scientific organizations, and communication experts in research institutions. It provides a clear, insightful approach to sharing and promoting scientific innovations, products, and services.What's Inside? This book offers a structured approach to marketing, specifically tailored for science professionals. It starts with understanding your audience and extends to advanced concepts like product positioning, narrative development, and campaign planning. The content is rooted in real-world examples, providing actionable strategies that can be directly applied in professional settings.Key Features:Audience Insight: Learn how to accurately identify and understand your target market.Strategic Positioning: Uncover methods for competitive analysis and effective product positioning in science and technology sectors.Brand Storytelling: Explore methods to craft compelling brand narratives that connect with your audience.Campaign Development: Acquire insights on integrating creativity with analytical thinking in developing marketing campaigns.Channel Selection: Receive guidance on choosing the most effective channels for communication, including digital and traditional media.Event Strategy: Discover practical advice for making a strong impression—and maximizing limited budgets—at trade shows and conferences.Data Utilization: Understand how to leverage data and analytics to refine your marketing approaches and measure success effectivelyAuthored by Elizabeth Chabe, acclaimed strategic marketing expert and CEO of the award-winning science marketing agency High Touch Group, The Giant’s Ladder is an indispensable resource for scientists and engineers looking to effectively market their innovations.

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  Human-Centered Security - How to...

  Heidi Trost, Adam Shostack

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  In our interconnected world, we face a complex cybersecurity ecosystem where digital vulnerabilities can have far-reaching consequences. Threats to digital infrastructure often impact critical physical systems, potentially causing real-world harm. With AI agents set to handle extensive personal information, data security and privacy are more crucial than ever. 
   
  Human-Centered Security targets professionals designing digital products that handle sensitive data: UX designers, engineers, and product managers. It's also for those responsible for securing organizational data and systems: security engineers, CISOs, CIOs, and teams focused on risk management, legal, privacy, and compliance. 
   
  These professionals influence security-related behaviors and possess deep knowledge of threats to their products or organizations. This places a significant responsibility on them to design resilient systems that encourage safer outcomes. 
   
  This book will help you focus on areas of the user experience where security impacts users the most; understand the dynamics of the security ecosystem; find your security UX allies; ask better questions when talking to your cross-disciplinary team; and more.

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  The Physics of Sound -...

  Mark Hedges

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  Sound waves are a fundamental aspect of physics, representing mechanical vibrations that travel through a medium. Unlike electromagnetic waves, which can propagate through the vacuum of space, sound waves require a material medium such as air, water, or solid substances. These waves are generated when an object vibrates, causing nearby particles in the medium to oscillate. As these particles move back and forth, they transfer energy to adjacent particles, creating a propagating wave of compression and rarefaction. This process continues outward from the source, allowing sound to travel over distances. 
  The two primary types of waves in physics are transverse and longitudinal waves. Sound waves fall into the category of longitudinal waves, meaning that the oscillations of the particles occur parallel to the direction of wave propagation. In contrast, transverse waves, such as water waves and electromagnetic waves, involve oscillations perpendicular to their direction of movement. In a sound wave, regions of compression correspond to areas where particles are densely packed together, while regions of rarefaction represent areas where the particles are spread apart. This alternating pattern of compression and rarefaction allows the wave to carry energy without transporting matter itself.

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  Invisible No More - Voices from...

  Raymond Foxworth, Steve Dubb

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  For too long, Native American people in the United States have been stereotyped as vestiges of the past, invisible citizens in their own land obliged to remind others, "We are still here!" Yet today, Native leaders are at the center of social change, challenging philanthropic organizations that have historically excluded Native people, and fighting for economic and environmental justice. 
   
   
   
  Invisible No More is a collection of stories by Native American leaders, many of them women, who are leading the way through cultural grounding and nation-building in the areas of community, environmental justice, and economic justice. Authors in the collection come from over a dozen Native nations. While telling their stories, authors excavate the history and ongoing effects of genocide and colonialism. At the same time, the authors detail ways that listeners might imagine the world differently, presenting stories of Native community building that offer benefits for all. 
   
   
   
  In a world facing a mounting climate crisis and record economic inequality, Invisible No More exposes the deep wounds of a racist past while offering a powerful call to care for one another and the planet. Indigenous communities have much to offer, not the least of which are solutions gleaned from cultural knowledge developed over generations.

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  Strange Sightings on the Moon...

  Martin K. Ettington

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  Most of my books on Aliens and UFOs are about evidence of them existing on Earth.However, there are also many unusual sightings in space which is the subject of this book. These sightings cover the following locations:UFOs flying around the International Space StationBases and UFOs on the MoonStrange sightings on Mars taken by our Martian rovers.In deep space elsewhere in the Solar SystemThese pictures may or may not be real alien life or UFO technologies, but they are fascinating none the less.Some of the sightings like the face in Cydonia are just a result of our natural abilities to see living forms in many types of pictures. But some may turn out to be real phenomena.Certainly, some of these sightings can’t be anything other than real UFOs.If you want to learn about strange sightings in the Solar System outside of Earth, then this book is for you.

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  Mastering Data to Win -...

  Mark Chisnell, Gilberto Pastorella

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  The modern racing yacht is awash with onboard instruments and electronics giving enormous amounts of data. But few people fully understand how to get the most out of all the information at their fingertips, let alone make it useful for the team to enable them to win races. But ace navigators, Mark Chisnell and Gilberto Pastorella, do – both have worked with professional sailing programmes all over the world – from America's Cup to Maxi, ORC / IRC and one-design fleets. In Mastering Data to Win they take the reader through the process: from understanding the concepts, ensuring accuracy, using the data to win races and then post-race analysis to find performance gains. By mastering your instruments you can make the right calls every time and know for certain when to tack, which shift to look out for and how the tide can work with or against you. With colour diagrams and photographs throughout, this instructional guide turns information into excellence.  Accessible to those new to racing, it also has a depth of information that will transform the performance of even professional sailors.

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