Otros libros que te pueden interesar

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  Sell Yourself - How to Create...

  Cindy McGovern

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  No matter what your role or title is at work, selling is an important part of what you do—whether you're selling a product, an idea, or a new way of doing things. But, before you can sell any of those things you have to sell yourself. Creating your own personal brand—and promoting it in all you do—is essential to achieving your professional goals and getting ahead in life.In Sell Yourself, renowned sales and leadership expert and Wall Street Journal bestselling author Dr. Cindy McGovern guides you through the process of intentionally creating, living, and selling your own personal brand.Throughout this book, Dr. Cindy reveals the secrets to selling yourself—your vision and ideas—in a way that's thoughtful, active, and deliberate. You'll learn about how to apply the most effective selling strategies to your personal brand, and how these strategies can help you create and live a personal brand that will be easy to sell.Sell Yourself helps you embrace the notion that that everyone sells, and anyone can sell better; especially when the idea you're selling is you. And once you believe in you, the rest of the world will, too.

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  How to Get Ideas

  Jack Foster

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  This new expanded second edition shows you—no matter your age or skill, your job or training—how to come up with more ideas, faster and easier. Jack Foster’s simple five-step technique for solving problems and getting ideas takes the mystery and anxiety out of the idea-generating process. It’s a proven process that works. You’ll learn to condition your mind to become “idea-prone,” utilize your sense of humor, develop your curiosity, visualize your goals, rethink your thinking, and overcome your fear of rejection. This expanded edition of the inspiring and enlightening classic features new information on how to turn failures to your advantage and how to create a rich, idea-inducing environment. Dozens of new examples and real-life stories show that anyone can learn to get more and better ideas.

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  Wealth Actually: The Essential...

  Larry Wallace

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  Wealth, Actually: The Essential Guide on Finding True Wealth, Discover How to Get More Than Just Money and Enjoy Everything You Have in LifeWhen you hear the word “wealth”, what do you think of? To many people, the word “wealth” means money and the good things that go along with it. But if we take a look into the real meaning of wealth, we will find there is so much more to it. The definition of wealth is “an abundance of valuable possessions or money”, “the state of being rich; material prosperity”, “plentiful supplies of a particular resource”, or “a plentiful supply of a particular desirable thing.” Some of the definitions obviously refer to money and income, but there are many desirable things that have nothing to do with money. And from some of the definitions of the word, it appears that if you have these desirable things, you have wealth.This audiobook will discuss everything that can be classified as wealth. You will also learn how you can find this wealth and take care of them. You will learn how to keep the right perspective about wealth and how you can find your true wealth. This audiobook will discuss the following topics:Wealth Is…Keep a Long Term PerspectiveHow to Pass This Perspective Along to the Next GenerationIdentifying Your Priorities and What Is ImportantThe Importance of Appreciating What You HaveTechniques for Appreciating What You HaveDoes Money Buy Happiness, and How Much Is Enough?Addressing Problems within Your Control, and Letting Go of What Isn’tFinding True WealthAnd much much more!Wealth is one of the most highly misunderstood words throughout time. It has often been used to symbolize status, glory and popularity. But this is not what wealth is all about. If you want to learn more, scroll up and click “add to cart” now.

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  Bigger Than This - How to Turn...

  Fabian Geyrhalter

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  What do brands like Planet Fitness, Everlane, and Bombas all have in common? They're capturing peoples' emotions and winning customers' hearts. And they are based on commodity products or services. 
   
  Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand creation. Bigger Than This challenges companies - from startups to Fortune 100s - to (re)discover their spark and connect with today's consumers on a deeper level. 
   
  In Bigger Than This, Geyrhalter analyzes brands that are based on commodity products - watches, socks, shoes, fish - yet they quickly turn into beloved brands. He emphasizes the importance of storytelling, encouraging brands to embrace eight simple traits these brands showcase and offers specific, actionable commandments that any brand can implement - story, belief, cause, heritage, delight, transparency, solidarity, and individuality. Instead of playing "dress-up" he wants businesses to uncover the roots of their ventures and share honest, empathetic stories that resonate with consumers, creating a loyal following that leads to strong, successful brands. 
   
  Delightfully concise and refreshing, Geyrhalter draws on his personal experience of having helped shape over 60 brands, and intentionally (and noticeably) steps away from marketing fluff and business lingo that often clouds the integrity of marketing books.

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  Thought Models for Leadership -...

  Jonatan Slane

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  Are you ambitious and you want to improve career trajectory? 
  You wonder how some managers and leaders can take decisions in a split-second? 
  Or you want to improve your productivity and efficiency to get more done in less time? 
  Then keep reading … 
  Scientists have been breaking their heads for ages to discover essential differences between the average Joe and a Billionaires or Great Leaders. In the last 50 years a lot of practical research has been performed. From brain activity scans while people are making decisions to research in selective perception at the Universities of Princeton and Dartmouth. Although every person is unique, successful people use the same thinking models, productivity hacks and decision-making techniques. All these skills are acquired, learned and improved during life. 
  Maybe you´re wondering if these leaders and billionaires where born with special gifts. Scientists discovered the behavior, communication and thinking patterns are learned and improved during the life of these leaders and millionaires, and they can be modeled without having the IQ of Einstein.

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  How CIOs Can Make Innovation...

  Dr. Jim Anderson

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  Every company wants to grow and become more successful. There is no magic formula to make this happen, but it is generally agreed that in order for this to happen the company cannot stand still. Instead, they always have to be trying new things and growing.
  
  In the IT department, in order to make this kind of growth occur, innovation has to be encouraged to happen. All too often the workers in the IT department can get too involved in their day-to-day tasks to spend any time thinking about innovation. That's where the CIO has to step in.
  
  What You'll Find Inside:
  CREATIVE ABRASION: HOW TO BUILD INNOVATION INTO IT
  FAUX MARKET SECRETS: HOW CIOS CAPTURE INNOVATION
  4 INNOVATION STRATEGIES THAT ACTUALLY WORK
  THE REASON THAT INNOVATION ISN’T HAPPENING IN YOUR IT DEPARTMENT
  
  As the CIO it is your job to create an IT environment in your department that will not only encourage innovation to happen but will also help it to grow once it starts. A great deal of this has to do with how you communicate to the rest of the department what you want to happen.
  
  Innovation is something that we all know that we want to have happen, but just exactly how to make it occur is what often eludes us. As CIO you are going to have to identify the innovation strategies that will work with your company and your department and then implement them.
  
  It's possible that either innovation projects have been tried in the past and have not worked or, more likely, there is no innovation going on right now. It is your job to change this and make innovation take root and become part of everyone's daily routine.
  
  This book is filled with tools that CIOs can use to introduce innovation into their IT departments. These ideas range from using creative abrasion to employing faux market secrets. No matter what approach you decide to take, the goal is the same: cause innovation to take root and grow.
  
  Making innovation happen is not easy. By reading this book you will have the ideas and the techniques that you need to cause it to happen in your IT department. Once this happens, it can spread to the rest of the company. This is the kind of leadership that the company is looking for from their IT department.

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