Other books that might interest you

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  America and the World - Culture...

  Lawrence A. Peskin, Edmund F Wehrle

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  This American history explores the country’s role as a globalizing force from the arrival of Columbus to the 21st century. 
   
  The twenty-first century may be the age of globalization, but America has been at the cutting edge of globalization since Columbus landed here five centuries ago. In America and the World, Lawrence A. Peskin and Edmund F. Wehrle explore America's evolving connections with Europe, Africa, and Asia in the three areas that historically have been indicators of global interaction: trade and industry, diplomacy and war, and the "soft" power of ideas and culture.  
   
  Divided into four historical phases of globalization, this book considers how international events and trends influenced American as well as how America exerted its own influence—whether economic, cultural, or military—on the world. The authors demonstrate how technology and disease enabled Europeans to subjugate the New World, how colonial American products transformed Europe and Africa, and how post-revolutionary American ideas helped foment revolutions in Europe and elsewhere.  
   
  Peskin and Wehrle also explore America’s rise to global superpower, and how this power alienated people around the world and bred dissent at home. During the civil rights movement, America borrowed much from the world as it addressed the social issues of the day. At the same time, Americans—especially African Americans—offered a global model for change as the country grappled with racial and gender inequality.

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  The Ten Commandments of...

  Mark Cravens

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  Are you a busy professional, business opportunity seeker, or retiring baby boomer? If so, con artists are targeting YOU! According to the FTC, over 30 million Americans fell victim to fraud in 2005 alone! The Ten Commandments of Investing gives you a non-biased step-by-step system to evaluate your next investment so that you make money instead of losing hundreds of thousands of dollars to a con artist.

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  22 Immutable Laws of Branding

  Al Ries, Laura Ries

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  Branding.  
  Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. 
  The only question is, how do you do it? 
  Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride. 
  Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itself 
  And perhaps most important of all:How to own a word in the mind of the consumer. 
  Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

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  Employalty - How to Ignite...

  Joe Mull

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  Is your company a departure organization or a destination workplace?Finding, keeping, and motivating employees is harder than ever. Amid record-setting turnover and staffing shortages across industries, competition for candidates is fierce.How do you find employees that stay, take on challenging work, and deliver outstanding products and services? How do you keep your best employees from leaving?Answer: Employalty.There is a massive recalibration taking place around how work fits into peoples’ lives. Winning the new war for talent requires a more humane employee experience, one that meets the needs and values of a changed workforce. Get this wrong, and the future of your organization is in jeopardy. Get this right, and you create an astounding competitive advantage around hiring and retention, while reaping all the benefits and business results that dedicated employees generate.Speaker, author, and commitment expert Joe Mull has spent 15 years teaching leaders how to be better bosses. Grounded in research and filled with captivating stories, Employalty provides a simple, evidence-based framework for creating the kind of employee experience that leads people to join a company, stay long term, and do great work. Employalty is a clear playbook for attracting and retaining talent and turning ordinary people into devoted employees.The era of trying to find the best person for the job is over. At an adapt-or-die moment for businesses of all sizes, employers must now create the best job for the person.Employalty shows you how.

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  Once Upon a Car - The Fall and...

  Bill Vlasic

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  Once Upon a Car is the brilliantly reported inside-the-boardrooms-and-factories story of Detroit’s fight for survival, going beyond the headlines to chronicle how the country’s Big Three auto companies—General Motors, Ford, and Chrysler—teetered on the brink of collapse during the 2008 financial crisis. In a tale that reads like a corporate thriller, Bill Vlasic, who has covered the auto industry for more than fifteen years, first for the Detroit News and now for the New York Times, takes readers into the executive offices, assembly plants, and union halls to introduce a cast of memorable characters, many of whom are speaking out for the first time, including the executives who struggled to save their companies but in the end had to seek a controversial, last-gasp rescue from the U.S. government.Vlasic goes behind the scenes to portray the men at the top during Detroit’s last stand. Rick Wagoner, the CEO of General Motors, tried to turn around a dying company, only to be forced to resign as a condition of the government bailout. Bill Ford, great-grandson of the legendary Henry Ford, had the will to keep Ford alive but needed the guts to hire an unknown outsider, Alan Mulally, to transform the company before it crashed. At Chrysler, leadership was constantly changing as new owners tried in vain to fix the smallest of the beleaguered Big Three. And through it all, the president of the United Auto Workers union, Ron Gettelfinger, fought to save the jobs of the men and women who build American-made cars and trucks.This tale of an iconic industry in crisis is more than a big business drama and provides a rich, unvarnished portrait of how Detroit’s decline affected tens of thousands of workers and dozens of communities nationwide. The story moves from the gleaming corporate skyscrapers and massive auto plants to the halls of the U.S. Congress and into the Oval Office, where President Obama and his aides wrestled with how to keep General Motors and Chrysler from going out of business. Vlasic shows why the bailout worked, and how Detroit can succeed under new leadership and build automobiles equal to any in the world. Once Upon a Car tells a uniquely American tale of success, failure, and redemption. It is an important and illuminating chapter in an astonishing story that is still unfolding. And no one is more qualified to write it than Bill Vlasic.

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  How to Create a Personal Brand...

  Michael Finney

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  The process of creating a personal brand begins with assessing our strengths and passions. You might have already begun or even determined what aspects you would like to be identified with professionally. This workbook will take you through the phases of generating the assets you will need to establish a presence and build awareness for your personal brand. 
  This ten lesson guide is for beginners to explore their message, public identity, and create a consistent professional presence for any branded media project. 
  Learn how to implement:BloggingPodcastingVideosAnd more... 
  It’s a content marketing bootcamp! 
  “Love these 10 simple - and actionable - steps for creating a personal brand. Perfect for beginners - and reminders for those of us that have been doing it forever too!" ~ Phil Gerbyshak 
  "Michael has created a very approachable guide with many valuable things to consider when executing on your personal brand." ~ Rob Berthof 
  "This book fills an important gap, providing inspiration and guidance for higher-level thinking about the "why" of content creation and planning." ~ Kathy Sipple 
  "How to Create a Personal Brand in 10 Steps, promises to be a defined, yet comprehensive resource for those diving into the world of personal branding." ~ Mark Dudzik

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