Otros libros que te pueden interesar

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  Rainmaking Conversations -...

  John E. Doerr, Mike Schultz

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  Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account.Rainmaking Conversations offers a research-based, field-tested, and practical selling approach that will help you master the art of the sales conversation. This proven system revolves around the acronym RAIN, which stands for Rapport, Aspirations, Afflictions, Impact, and New Reality. You'll learn how to ask your prospects and clients the right questions, and help them set the agenda for success.Armed with the knowledge of the markets you serve, the common needs of prospects, and how your products and services can help, you can become a trusted advisor to your clients during and after the sale. With the RAIN system, you'll be able to:-Build rapport and trust from the first contact-Create conversations with prospects, referral sources, and clients using the telephone, email, and mail-Uncover the real need behind client challenges-Make the case for improved business impact and return on investment (ROI) for your prospects-Understand and communicate your value proposition-Apply the 16 principles of influence in sales-Overcome and prevent all types of objections, including money-Craft profitable solutions and close the dealThe world-class RAIN selling methodology has helped tens of thousands of people lead powerful sales conversations and achieve breakthrough sales performance. Start bridging the gap between "hello" and profitable relationships today.

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  Crackdown on Corporate Crimes

  PBS NewsHour

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  Former Enron CEO Jeffrey Skilling was sentenced Monday to more than 24 years in prison for his part in accounting practices that led to the company's collapse. His is the latest in a series of cases of corporate corruption that have rocked the business world.

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  Blockchain for Beginners

  MAX EDITORIAL

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  Blockchain is a distributed ledger technology that allows information to be recorded securely and transparently. It is based on a system of blocks that are linked to each other using cryptography. Each block contains data such as financial transactions, health records or intellectual property.Blockchain has the potential to revolutionize the way we communicate, work and do business. It can be used to improve the efficiency, security and transparency of a wide range of applications..earn Much More...

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  The Wisdom of the Bullfrog -...

  Admiral William H. McRaven

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  From the acclaimed, #1 New York Times bestselling author of Make Your Bed—a short, inspirational book of advice and leadership lessons that Admiral McRaven collected over his four decades as a Navy SEAL. The title “Bullfrog” is given to the Navy SEAL who has served the longest on active duty. Admiral McRaven was honored to receive this honor in 2011 when he took charge of the United States Special Operations Command. When McRaven retired in 2014, he had 37 years as a Navy SEAL under his belt, leading men and women at every level of the special operations community. In the ensuing four years, he served as Chancellor to the entire University of Texas System, with its 230,000 students and 100,000 faculty and health care workers. During those four decades, Admiral McRaven dealt with every conceivable leadership challenge, from commanding combat operations—including the capture of Saddam Hussein, the rescue of Captain Phillips, and the raid for Osama bin Laden.  THE WISDOM OF THE BULLFROG draws on these and countless other experiences from Admiral McRaven’s incredible life, including crisis situations, management debates, organizational transitions, and ethical dilemmas, to provide readers with the most important leadership lessons he has learned over the course of his forty years of service. Each chapter provides a Make Your Bed-like parable, rich with insights like those featured in his bestselling memoir, Sea Stories, about the specific leadership traits required to be at the top of your game, including:    Who Dares, Wins  Run to the Sound of the Guns  No Plan Survives First Contact with the Enemy  THE WISDOM OF THE BULLFROG is Admiral McRaven’s clear-eyed treatise on the leadership qualities that separate the good from the truly great.

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  Blood On Steel - Chicago...

  Michael Dennis

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  This historical analysis of the 1937 Chicago Steel Strike demonstrates how it revealed systemic oppression and inspired the larger progressive movement.   On Memorial Day 1937, thousands of steelworkers and labor rights supporters gathered on the Southeast Side of Chicago to protest Republic Steel. By the end of the day, ten marchers had been mortally wounded and more than one hundred badly injured, victims of a terrifying police riot that came to be known as the Memorial Day Massacre.   In Blood on Steel, historian Michael Dennis identifies this tragic landmark in the fight for labor rights as a focal point in the larger movement for American equality during the New Deal. Dennis shows how the riot—captured on film by Paramount newsreels—validated the claims of labor activists and catalyzed public opinion in their favor. Senate hearings about the massacre revealed patterns of anti-union aggression among management, ranging from blacklists to harassment and vigilante violence. The following year, Congress would pass the Fair Labor Standards Act.   Dennis’s wide-angle perspective reveals the Memorial Day Massacre as more than another bloody incident in the long story of American labor-management tensions. It was an all-too graphic illustration of the need for a broad-based social democracy movement.

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  Secrets of Online Persuasion -...

  John-Paul Micek, Deborah Micek

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  How to master the digital media marketplace, blog for your business, podcast for profit, and more.   Rarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events.   If you want to market better, sell more, and boost your influence in today's rapidly changing online marketplace, this is your textbook.   –What the New Media Revolution is and how you can profit from it as it transforms the face of advertising and marketing forever –How to trigger powerful, word-of-mouth BUZZ with innovative New Media campaigns –Why your business blog (not mass marketing) must be at the center of your marketing strategy using New Media tools –Discover where your target audience is hanging out and captivate their attention with your persuasive message –Six key tools you must have when launching your own successful New Media Marketing Strategy –Online persuasion strategies that draw hundreds and thousands of highly qualified fans to your business, non-profit organization, or political campaign   “Just four days after following your advice, both CNN Money and The Wall Street Journal called me for an interview on the same day! Traffic to my website has since exploded, and I have so much business that I'm constantly referring clients to other consultants around the world!”—Debra Gould, The Staging Diva, President, Six Elements Inc., Canada  

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