Outros livros que poderiam interessá-lo

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  Traffic Tidal Wave - 20 of the...

  Jim Stephens

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  If you are getting into Internet marketing, it is quite certain that you must be finding different ways of attracting traffic to your business each time you do some research. 
  Remember that the strength is not in numbers here, it lies in the quality of your approach toward traffic generation. 
  So what are the best ways to attract traffic to your website? 
  Grab a mug of coffee, sit back in your cozy computer chair and read on. We present here the 20 best ways marketers use for traffic generation.

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  How to Win in a Winner-Take-All...

  Neil Irwin

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  From New York Times best-selling author and senior economic correspondent at The New York Times, how to survive — and thrive — in this increasingly challenging economy.Every ambitious professional is trying to navigate a perilous global economy to do work that is lucrative and satisfying, but some find success while others struggle to get by. In an era of remarkable economic change, how should you navigate your career to increase your chances of landing not only on your feet but ahead of those around you?In How to Win in a Winner-Take-All World, Neil Irwin, senior economic correspondent at the New York Times, delivers the essential guide to being successful in today’s economy when the very notion of the “job” is shifting and the corporate landscape has become dominated by global firms. He shows that the route to success lies in cultivating the ability to bring multiple specialties together — to become a “glue person” who can ensure people with radically different technical skills work together effectively — and how a winding career path makes you better prepared for today's fast-changing world. Through original data, close analysis, and case studies, Irwin deftly explains the 21st-century economic landscape and its implications for ambitious people seeking a lifetime of professional success.Using insights from global giants like Microsoft, Walmart, and Goldman Sachs, and from smaller lesser known organizations like those that make cutting-edge digital effects in Planet of the Apes movies or Jim Beam bourbon, How to Win in a Winner-Take-All World illuminates what it really takes to be on top in this world of technological complexity and global competition.

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  Essential UCLA School of...

  David R. Henderson, Steven...

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  The UCLA tradition carries on in the work of dozens of economists who earned their PhDs at UCLA during its golden years. Because their work spread beyond UCLA, the tradition lives on in the work of scores of economists who had no formal connection with the School. The most important economists at UCLA during the 1970s were Armen Alchian, Harold Demsetz, Sam Peltzman, Benjamin Klein, Robert Clower, Alex Leijonhufvud, Jack Hirshleifer, William Allen, and George Hilton. 
  A distinguishing feature of most of the UCLA economists’ contributions is that they were non-mathematical. This was especially notable in an era in which mathematics had almost taken over economics. The major UCLA School contributors used mainly words and occasionally graphs. Another distinguishing feature is their use of basic economic analysis to understand behaviour that had previously not been understood or had even been misunderstood. 
  The best-known member of the School, Armen Alchian, taught at UCLA from 1946 until his retirement in 1984. His insights and writings underlie a distinctive theme of the School’s approach to economics: in most productive activity, the profit motive, combined with private property rights, successfully aligns the interests of producers and consumers, often in subtle ways. Alchian had no use for formal models that did not teach us to look somewhere new in the known world. Nor had he any patience for findings that relied on fancy statistical procedures. Alchian saw basic economics as a powerful tool for explaining much of human behaviour in both market and non-market settings.

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  The Hamster Revolution for...

  Mike Song, Vicki Halsey, Tim...

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  Meetings have changed. They're more frequent, virtual, and informal. Yet, most professionals haven't upgraded their meeting skills. It's no wonder that 43% of meeting time is wasted, due to: Meeting overload: Professionals waste twenty-four days a year in useless meetings.Missing success ingredients: Ninety percent of all professionals attend meetings that lack a clearly stated objective and agenda.Virtual-meeting chaos: Disinterested participants + endless technical glitches= huge amounts of wasted time.Agenda adrift: Goals are missed when meetings veer off course.Action distraction: Incomplete action items result in delayed projects and missed deadlines. Good news- Help is on the way! Meet Iris, a sales manager so overwhelmed by meetings she feels like a hamster on a wheel.    Just in time, Iris finds a coach-a meeting efficiency and etiquette expert with a simple plan that helps her to meet less, make better use of meeting technology, and get more done.

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  The Wealth Hoarders - How...

  Chuck Collins

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  For decades, a secret army of tax attorneys, accountants and wealth managers has been developing into the shadowy Wealth Defense Industry. These "agents of inequality" are paid millions to hide trillions for the richest 0.01%. In this book, inequality expert Chuck Collins, who himself inherited a fortune, interviews the leading players and gives a unique insider account of how this industry is doing everything it can to create and entrench hereditary dynasties of wealth and power. He exposes the inner workings of these "agents of inequality", showing how they deploy anonymous shell companies, family offices, offshore accounts, opaque trusts, and sham transactions to ensure the world's richest pay next to no tax. He ends by outlining a robust set of policies that democratic nations can implement to shut down the Wealth Defence Industry for good. This shocking exposé of the insidious machinery of inequality is essential listening for anyone wanting the inside story of our age of plutocratic plunder and stashed cash.

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  Yes And - How Improvisation...

  Kelly Leonard, Tom Yorton

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  Executives from The Second City—the world’s premier comedy theater and school of improvisation—reveal improvisational techniques that can help any organization develop innovators, encourage adaptable leaders, and build transformational businesses. 
  For more than fifty years, The Second City comedy theater in Chicago has been a training ground for some of the best comic minds in the industry—including John Belushi, Bill Murray, Gilda Radner, Mike Myers, Steve Carell, Stephen Colbert, and Tina Fey. But it also provides one-of-a-kind leadership training to cutting-edge companies, nonprofits, and public sector organizations—all aimed at increasing creativity, collaboration, and teamwork. 
  The rules for leadership and teamwork have changed, and the skills that got professionals ahead a generation ago don’t work anymore. Now The Second City provides a new toolkit individuals and organizations can use to thrive in a world increasingly shaped by speed, social communication, and decentralization. Based on eight principles of improvisation, Yes, And helps to develop these skills and foster them in high-potential leaders and their teams, including:   Mastering the ability to co-create in an ensemble  Fostering a “yes, and” approach to work  Embracing failure to accelerate high performance  Leading by listening and by learning to follow  Innovating by making something out of nothing 
  Yes, And is a must-read for professionals and organizations, helping to develop the invaluable leadership skills needed to succeed today.

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