Otros libros que te pueden interesar

• 

  The Leadership Campaign - 10...

  David Morey, Scott Miller

  • 0
  • 0
  • 0

  A primer for a new generation of leaders based on the “Campaign Model” developed for Steve Jobs and Mike Murray at Apple Computer. 
   
  The Leadership Campaign is a playbook for winning in the reality of today’s competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. 
   
  Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors’ company to apply to their political campaigns what the authors knew about business communication and marketing strategy. 
   
  Then, in 1984, Steve Jobs asked them to build the “Campaign Model” for Apple, putting Jobs upfront as his company’s perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. 
   
  Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company. 
   
  The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn:Success-building communications skills used to train political leaders and CEOs around the worldProven strategies to take control of the competitive dialogue and never let goHow to go for the win, the whole win, and nothing but the win for you and your company

  Ver libro

• 

  The Full Catastrophe

  James Angelos

  • 0
  • 0
  • 0

  In recent years, small Greece, often associated with ancient philosophers and marble ruins, whitewashed villages and cerulean seas, has been at the center of a debt crisis that has sown economic and social ruin, spurred panic in international markets, and tested Europe's decades-old project of forging a closer union. In The Full Catastrophe, James Angelos makes sense of contrasting images of Greece, a nation both romanticized for its classical past and castigated for its dysfunctional present. It goes beyond the transient coverage in the daily headlines to deliver an enduring and absorbing portrait of modern Greece.

  Ver libro

• 

  It’s Not Personal - Growing Your...

  Scott Holt

  • 0
  • 0
  • 0

  DO IT LIKE A DON 
  The business world has become cut-throat and highly competitive. Many companies crumble, so every organization must secure it remains on top to guarantee longevity. So, how can your business survive? And not only to survive but prosper? Easy! 
  It’s time to get pointers from one of the most iconic organizations ever – the Mafia! 
  The world’s oldest and most established corporation has been using management techniques to accumulate wealth and triumph regardless of the times of war, the Great Depression, and being persecuted aggressively by law enforcement throughout the years. 
  Would your business endure if you had all these odds stacked against you? If not, don’t be discouraged! Unlike other business books, It's Not Personal rejects theoretical nonsense focusing on practices, The Mafia has used, breaking them down into easy-to-use steps! 
  This book provides strategies and management practices tried and tested by the mob, allowing your company to thrive and beat your competition without even needing a baseball bat! 
  Author Scott Holt shows you:The cornerstones of getting ahead and adapting to changeThe benefits of having a strong organizational cultureThe advantages of networking and outsourcingTips on becoming one of the world’s best business leadersThe importance of a good reputationStaying in the game long term 
  And more! 
  Grab this modern businessman must-read now and learn how to pull off some of the biggest legal ‘heists’ this world has ever seen!

  Ver libro

• 

  Imaginative Communities -...

  Robert Govers

  • 0
  • 0
  • 0

  Americans are loud. Amsterdam equals sex, drugs, and rock & roll. Mexicans are lazy and Germans are boring, but punctual. Paris is romantic, Wuhan infectious, Ukrainians heroic, and New Zealand untouched.  
  This is the way people around the world think about cities, regions and countries and the communities that live there; through cliches and stereotypes. It can be frustrating and hindering trade, diplomacy, investment, tourism, or talent attraction. Many believe that such image problems can be resolved with advertising campaigns, but the classic tourism promotion model is broken and insufficient. This book explains what works and what doesn’t when it comes to improving the reputation of cities, regions, and countries. It does so without the use of jargon and with reference to numerous case-studies. The book primarily aims to inspire readers and offer them a broad overview of an issue in modern society that is of interest and relevance to all of us: the reputation of our communities. 
  Tables and figures: download from www.imaginativecommunities.com/tables

  Ver libro

• 

  Prospecting in the Moment

  Jeffrey Combs

  • 0
  • 0
  • 0

  Seven Figure Results are only Seven Steps Away... The information in this program is designed to provide you with the seven steps necessary to achieve seven figure results in your life!

  Ver libro

• 

  Beauty 4: The Woman of Beautiful...

  Augustus Vaughn

  • 0
  • 0
  • 0

  “The woman with beauty by way of her image is praised for what she can do, but the woman of beauty in spirit is praised for who she is.” 
  This is one of the many quotes that made my life astoundingly easier for making the often complicated essence of beauty simple once more. In “Beauty”, you will join me on a journey of truths and secrets about inner and outer beauty, which are often hidden and ignored by most societies today. “Beauty” is carefully crafted for women abroad, but is also a tremendous landmark for men to gain a better understanding of the woman he calls queen within his abode. In “Beauty”, I will lead you through a series of 7 different assertions. 
  ·       What it means to have beautiful thoughts 
  ·       What it takes to feel beautiful 
  ·       What it takes to develop inner beauty 
  ·       What it takes to use beauty 
  ·       What inner beauty looks like 
  ·       What the true purpose of beauty is 
  ·       What it takes to light up a room 
  Prepare yourself to enjoy this journey of beauty, so you can live a life of - Beauty

  Ver libro