Otros libros que te pueden interesar

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  Ask & Deliver - Discover the...

  Mary Ann O'Brien

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  Mary Ann O’Brien, Founder and CEO of award-winning marketing firm OBI, and the brains behind the revolutionary O’Brien Voice of Customer (O.VoC) survey, has been called “The Mother of Modern Marketing.” Now she’s sharing her unique, highly-successful approach to helping clients attract and retain customers in Ask and Deliver: Discover the Heart of Your Business by Listening to the Voice of Your Customers. In the book, O’Brien demonstrates how directly asking the people who buy from you what they want from your business, listening to what they say, and then designing your customer experience accordingly has the power to transform your brand and spark exponential growth. 
  The book follows the evolution of both OBI and the O.VoC through several iterations, beginning when O’Brien first developed the survey for Gateway Computers, in hopes of pinpointing where the once-beloved company had gone wrong with its customers. O’Brien quickly learned that the insights gleaned from the survey data—customer data—were like gold, providing a roadmap to bring Gateway back from the brink by putting the customer at the center of everything they did. It explains how O’Brien refined and added to the survey as she worked with clients across different sectors, growing her business while helping them achieve their dreams. And finally, it explores what happened when O’Brien subjected her own company to her methodology, and the unexpected changes that followed. It’s a fascinating education in a new and exciting marketing methodology, as well as an exploration of how one woman guided her business through the Great Recession and the Covid crisis in order to change the way marketing is done.

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  Trying - A Memoir

  Chloe Caldwell

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  “Chloé Caldwell’s 2014 novella Women, about a woman falling in love with another woman for the first time, became a queer cult classic. In Trying, the writer again uses the fragmentary form, candor, and wit to study ‘the brain of someone trying to get pregnant.’ … When another form of grief suddenly bursts into her life, it ultimately signals a rebirth.”—Jasmine Vojdani, Vulture 
    
  If you’re writing about your life in real time, are you inherently fucked? 
    
  Over the years that Chloé Caldwell had been married and hoping to conceive a child, she’d read everything she could find on infertility. But no memoir or message board reflected her experience; for one thing, most stories ended with in vitro fertilization, a baby, or both. She wanted to offer something different. 
    
  Caldwell began a book. She imagined a selective journal about her experience coping with stasis and uncertainty. Is it time to quit coffee, find a new acupuncturist, get another blood test? Her questions extended to her job at a clothing boutique and to her teaching and writing practice. Why do people love equating publishing books with giving birth? What is the right amount of money to spend on pants or fertility treatments? How much trying is enough? She ignored the sense that something else in her life was wrong that was not on the page … until she extracted a confession from her husband. 
    
  Broken by betrayal but freed from domesticity, Caldwell felt reawakened, to long-buried desires, to her queer identity, to pleasure and possibility. She kept writing, making sense of her new reality as it took shape. With the candor, irreverence, and heart that have made Caldwell’s work beloved, Trying intimately captures a self in a continuous process of becoming—and the mysterious ways that writing informs that process.  

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  The Alaskan Bush Baby - My...

  Darcy Birchell

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  After eighteen years of a quaint childhood in rural Minnesota, Darcy yearned for a life beyond the confines of her small town. In 1978, an opportunity as radiant as the Land of the Midnight Sun beckoned: a chance to work and play in Melozi Hot Springs alongside her childhood best friend. Amidst the breathtaking wilderness, they forged bonds through hard work, risky business, and personal growth. 
  In the perpetual daylight of June, where the sun never sets, Alaskans brace themselves for the harsh winter ahead by toiling day and night, gathering supplies and chopping wood. During an ambitious hike to the Yukon River, Darcy and her companions found themselves pursued by a grizzly bear—a perilous journey that forced them to confront the boundaries of human tenacity. 
  From serving meals in the rugged hills of Fairbanks to relishing unconventional delicacies like beaver tail, and even sharing a cabin with a pet moose, their adventures epitomized the resilience and spirit of Alaska's frontier people. Each escapade etched indelible memories and forged unbreakable bonds, shaping Darcy's understanding of the Last Frontier and leaving an enduring mark on her heart.

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  Fashion Icons On Tour Beyoncé &...

  Mark Jackson

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  Fashion Icons on Tour: Beyoncé & Taylor Swift—Global Odyssey Through Music & Style! Embark on an extraordinary journey as this book unveils the fusion of music and fashion through the careers of Beyoncé & Taylor Swift. The narrative transcends borders, providing a passport to witness the seismic impact of two of the world's most influential artists on the global stage. 
  A Stylish Evolution Across Continents: 
  • Beyoncé's Early Tour Fashion: From captivating audiences with Destiny's Child to the "Dangerously in Love" era, trace the evolution of Beyoncé's style. 
  • Taylor Swift's Journey: Immerse yourself in the cultural phenomenon as Taylor Swift transforms from her country roots to the "Fearless" tour. 
  Creative Collaborations that Echo Worldwide: 
  • Behind the Scenes with Stylists: Uncover the international collaborations that have shaped Beyoncé and Taylor Swift's signature looks. 
  • Costume Designers and Collaborations: Explore the artistic brilliance behind iconic tour costumes. 
  Signature Looks Reverberating Across Continents: 
  • Beyoncé's Iconic Outfits: Immerse yourself in the revolutionary looks from "The Formation World Tour." 
  • Taylor Swift's Memorable Ensembles: Traverse the globe with Taylor Swift's standout outfits from the "1989 World Tour." 
  Evolving Styles with a Global Impact: 
  • Beyoncé's Style Evolution: Witness the thematic shifts and inspirational influences shaping Beyoncé's tour fashion globally. 
  • Taylor Swift's Style Transformation: Explore the maturation of Taylor Swift's fashion sense, captivating hearts on every continent. 
  The Global Influence Beyond the Stage: 
  • Influence on Pop Culture Worldwide: Delve into the far-reaching impact of Beyoncé and Taylor Swift, shaping global fashion trends. 
  • The Fashion Industry's Global Response: Explore the international resonance of their tour fashion.

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  Driven

  Susie Wolff

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  Instant Sunday Times bestsellerAn inside look at the competitive world of Formula One and trailblazer Susie Wolff's 20-year career, taking readers from the driver’s seat and the F1 paddock all the way to the future of the sport.As a young girl in Scotland, Susie Wolff was fascinated by motorsport. The obsession began with the thrill of driving go-karts, which led her to dream of one day racing in Formula One—the pinnacle of motorsport and the fastest racing cars in the world, reaching speeds of over 200 mph. Susie believed that she had what it took, but at the time, F1 was completely dominated by male drivers.The journey was grueling, both physically and mentally. Braking in an F1 car can feel like five times your body weight is pressing against you. Even turning a corner—effortless in a normal car—can exert four times your body weight, pushing you to the limit.But the faster she rose through the ranks, the more obvious it became—she was almost always the only girl out there. The scrutiny was constant. The stakes were sky-high. And the question always hovered: could a woman really compete? Susie didn’t just compete. She broke through. After years of sacrifice and doubt, she earned her shot behind the wheel of an F1 car—25 laps to prove she belonged. She did. But her story didn’t end at the checkered flag.That belief—that she could carve a path through a world not built for women—got her into the paddock and proved that women could be competitive in F1. But it also left her asking a bigger question: how could she help get more women into the trenches? Inspired by her husband Toto’s strategic mind and relentless drive in building one of the most successful F1 teams in history, Susie began to see a new dimension of the sport—one that extended far beyond the driver’s seat. She led a struggling Formula E team and transformed it from being at the back of the grid to championship contention. More than that, she learned to evolve. F1 Academy became her next mission: to inspire young women to enter motorsport and shape the future of the sport she loves.Driven is a thrilling, high-speed story about the highest levels of driving—but more than that, it’s the story of an extraordinary life. From the driver’s seat to the F1 paddock, Susie offers a story of perseverance bound to inspire anyone on or off the track.

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  Mana

  Tame Iti

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  Mana. It's a big word. But what is it? Are you born with it, can you earn it, can it be taken away? 
   
  For more than five decades, Tame Iti has stood at the heart of Aotearoa's struggle for indigenous rights. From land marches to performance art, police raids to prison cells, his voice has challenged New Zealand to reckon with its colonial legacy.  
   
  Once branded as a dangerous and extreme activist, nowhailed as a national treasure, Tame has lived the contradictions and realities of standing with mana motuhake in a modern world. 
   
  After being silenced from speaking te reo Maori as a child, Tame went on to champion its revitalisation. He discovered the power of protest and what it means to live with mana in a world that often tries to strip it away. 
   
  This is his korero of the road he walked and the people who joined him. The comrades, the supporters, and the ones who tried to take him out. 
   
  Mana is the story of a man who has never stopped challenging the status quo. It cements Tame's place as one of Aotearoa's most iconic figures.

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