Outros livros que poderiam interessá-lo

• 

  Hoodwinked - How Marketers Use...

  PhD Mara Einstein, Douglas Rushkoff

  • 0
  • 0
  • 0

  From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers. 
   
   
   
  This groundbreaking book uncovers how social media platforms use anxiety-inducing algorithms to keep you trapped in a purchase-panic cycle; the secret playbook marketers use to create "brand religions" around everyday products; why even the most rational consumers fall prey to scarcity marketing and manufactured FOMO; and practical strategies to break free from manipulative digital marketing tactics. 
   
    
   
  With compelling real-world examples and insights from industry insiders, Hoodwinked equips you with the knowledge to recognize and resist these sophisticated manipulation techniques. Dr. Einstein's expertise has been featured in the New York Times, Wall Street Journal, and Harvard Business Review, making her the perfect guide through the maze of modern marketing manipulation.

  Ver livro

• 

  Rebooting Tech Culture - How to...

  Telle Whitney

  • 0
  • 0
  • 0

  Many technology leaders believe in having more women and people of color in technical and leadership positions in their organizations while still exhibiting reverence for the lone genius, almost always male, that they believe is imperative to their innovative future. They hold these two ideals as separate. 
   
   
   
  Why? According to Telle Whitney, cofounder of the Grace Hopper Celebration of Women in Computing, tech leaders want to talk about inclusivity, but few fundamentally change their culture to dismantle the unwelcoming environment, fearful that doing so will compromise innovation. Women and people of color pay the price, facing exclusive and even hostile workplaces. They're held back from professional growth and in many cases, choose to leave the industry altogether. 
   
   
   
  But there is a solution. In Rebooting Tech Culture, Whitney explains that the same values at the heart of a culture of innovation—creativity, courage, confidence, curiosity, communication, and community—can also foster a culture that is welcoming to all employees. Drawing on more than fifty interviews with tech executives and a survey of 1,000 people in tech, she shows how these "six Cs" can power real change in technology organizations, creating workplaces where anyone can be successful and where innovation thrives.

  Ver livro

• 

  Why Nations and Economies Can Fail

  Introbooks Team

  • 0
  • 0
  • 0

  The world is currently in a relatively peaceful state with billions of people living under a comfortable roof and feels warm enough during winter nights. Many do not suffer, but it is very possible for all these things to be flipped over in a matter of days. The economy and ‘peaceful’ nations that we see today are not forever. Take Greek, for example, a nation that used to possess the highest level of civilization is now drowning in debt. 
  The extractive economy (a system that relies on harvesting and exporting raw or low-processed materials) that various countries fall into due to lack of means to process raw materials are signs of the danger. It is a vicious cycle that was pointed out by Daron Acemoglu in his book ‘Why Nations Fail: The Origins of Power, Prosperity, and Poverty’. And this is only the tip of the iceberg that might surface anytime soon according to the book.

  Ver livro

• 

  Make Money with ChatGPT & AI: -...

  Victor Steel

  • 0
  • 0
  • 0

  Make Money with ChatGPT & AI The Ultimate Guide to Passive Income, Profitable Side Hustles, and Online Business Success 
  Ready to turn artificial intelligence into your most powerful income-generating tool? Whether you're a complete beginner or a seasoned entrepreneur, this book gives you the exact strategies to build scalable, automated side hustles using ChatGPT and AI. 
  ✅ Discover how to:Launch digital products, online services, and passive income streams with zero tech overwhelmUse ChatGPT to create content, automate workflows, and dominate your nicheOptimize your brand and listings for Amazon, SEO, and social media visibilityBuild wealth online with proven systems that work—no fluff, just results 
  Packed with real-world examples, plug-and-play prompts, and step-by-step guidance, this book is your shortcut to financial freedom in the AI era. 
  If you're ready to work smarter, earn faster, and build a business that runs while you sleep—this is your blueprint.

  Ver livro

• 

  Office Politics Unveiled - How...

  Priyank Agrawal

  • 0
  • 0
  • 0

  "Office Politics Unveiled: How to Thrive in a Competitive Work Environment" is an essential guide for professionals seeking to navigate the complex and often hidden dynamics of the workplace. In today’s fast-paced and competitive corporate world, understanding office politics is no longer optional—it’s a critical skill that can determine your career success. This book offers a comprehensive roadmap to mastering the art of political savvy, providing actionable strategies to build influence, navigate power structures, and manage difficult personalities while staying true to your integrity. 
  From identifying key players and mapping the office power structure to managing gossip, conflicts, and sabotage, this book covers the full spectrum of workplace politics. Whether you're in a traditional corporate setting, a startup, or a remote team, you'll learn how to adapt your approach to different work environments and organizational changes. Key chapters focus on building strategic relationships, communicating effectively, and positioning yourself for career advancement through ethical political strategies. 
  With practical insights on emotional intelligence, conflict resolution, and leveraging office dynamics for personal and professional growth, Office Politics Unveiled empowers you to thrive in any workplace. It provides you with the tools to become a respected leader, an effective influencer, and an ally to others—turning office politics from a source of stress into a stepping stone for success. 
  This book is an indispensable resource for anyone looking to master the delicate balance of influence, communication, and strategy in the workplace, without losing sight of their values and long-term career goals.

  Ver livro

• 

  Street Smart - The Primer for...

  John Positano, Rock Positano

  • 0
  • 0
  • 0

  The essence of being street smart is the ability to take advantage of lucky breaks. And everyone—at least once in their lifetime—gets a lucky break. What they do with that lucky break varies tremendously from individual to individual. Street smart people don't just sit around waiting for something to happen and fall into their laps—they create their lucky breaks. It's certainly not taught in school and formal education! 
   
   
   
  Why is it so important to take advantage of these lucky breaks? Because . . . 
   
   
   
  ● Working hard isn't enough. 
   
   
   
  ● Networking isn't enough. 
   
   
   
  ● Diligence isn't enough. 
   
   
   
  ● Brilliant strategizing isn't enough. 
   
   
   
  You need something more. You need to be street smart. And successful people will tell you how—right here in this book—and will explain some of the techniques they employed that brought them to the head of the class.

  Ver livro