Other books that might interest you

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  Bad Advice - Or Why Celebrities...

  Dr. Paul A. Offit M.D.

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  Science doesn't speak for itself. Neck-deep in work that can be messy and confounding and naïve in the ways of public communication, scientists are often unable to package their insights into the neat narratives that the public requires. Enter celebrities, advocates, lobbyists, and the funders behind them, who take advantage of scientists' reluctance to provide easy answers, flooding the media with misleading or incorrect claims about health risks. Amid this onslaught of spurious information, Americans are more confused than ever about what's good for them and what isn't.In Bad Advice, Paul A. Offit shares hard-earned wisdom on the dos and don'ts of battling misinformation. For the past 20 years, Offit has been on the front lines in the fight for sound science and public heath. Stepping into the media spotlight as few scientists have done — such as being one of the first to speak out against conspiracy theories linking vaccines to autism — he found himself in the crosshairs of powerful groups intent on promoting pseudoscience. Bad Advice discusses science and its adversaries: not just the manias stoked by slick charlatans and their miracle cures but also corrosive, dangerous ideologies such as Holocaust and climate-change denial.

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  The Five Forces That Change...

  Steven S. Hoffman

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  As machines become capable of doing most of the work people have performed for centuries, we are headed for a massive social reorganization. Nanotech is at the point where it's possible to unleash invisible robots and new materials into the world that permanently alter life on Earth. With genetic engineering, we have taken evolution into our own hands, creating new species of plants and animals that never existed before. We're developing AIs that can predict future events, create lifelike simulations, and learn from their own mistakes. And space technology is advancing toward the point where visiting other planets and discovering alien life forms will no longer be the stuff of science fiction. In The Five Forces That Change Everything, Steve Hoffman, venture capitalist and CEO of Founders Space, takes you on a journey to see what the most brilliant minds of our age are dreaming up. Hoffman reveals how new scientific breakthroughs and business ventures are poised to reshape our lives and turn science fiction into fact. From Silicon Valley biohackers boosting their IQs to scientists in Japan creating lifelike robots, and Chinese labs developing human-monkey chimeras, Hoffman gives an inside look at the limits of what's possible and the impact these developments will have.

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  How the Laser Happened -...

  Charles H. Townes

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  In How the Laser Happened, Nobel laureate Charles Townes provides a highly personal look at some of the leading events in twentieth-century physics. Townes was inventor of the maser, of which the laser is one example; an originator of spectroscopy using microwaves; and a pioneer in the study of gas clouds in galaxies and around stars. Throughout his career he has also been deeply engaged with issues outside of academic research. He worked on applied research projects for Bell Labs; served on the board of directors for General Motors; and devoted extensive effort to advising the government on science, policy, and defense.This memoir traces his multifaceted career from its beginnings on the family farm in South Carolina. Spanning decades of ground-breaking research, the book provides a hands-on description of how working scientists and inventors get their ideas. It also gives a behind-the-scenes look at the scientific community, showing how scientists respond to new ideas and how they approach a variety of issues, from priority and patents to the social and political implications of their work. In addition, Townes touches on the sociology of science, uncovering some of the traditions and values that are invisible to an outsider.A towering and energetic figure, Townes has explored or pioneered most of the roles available to the modern scientist. In addition to fundamental research, he was actively involved in the practical uses of the laser and in the court cases to defend the patent rights. He was a founding member of the Jasons, an influential group of scientists that independently advises the government on defense policy, and he played an active part in scientific decisions and policies from the Truman through the Reagan administration.This lively memoir, packed with first-hand accounts and historical anecdotes, is an invaluable resource for anyone interested in the history of science and an inspiring example for students considering scientific careers.

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  Human Spaceflight - From Mars to...

  Louis Friedman

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  Mars, a mysterious dust-ridden place, is most like Earth in its climate and seasons. Of all the possible destinations in space to travel, Mars is the most likely for humans to reach. According to esteemed scientist Louis Friedman, it may be the only destination outside the moon to ever see human footprints.Far from diminishing our future in space, Human Spaceflight lays out a provocative future for human space travel. The noted aerospace engineer and scientist says that human space exploration will continue well into the future, but space travel by humans will stop at Mars. Instead, nanotechnology, space sails, robotics, biomolecular engineering, and artificial intelligence will provide the vehicles of the future for an exciting evolution not just of space travel but of humankind.Friedman has worked with agencies around the globe on space exploration projects to extend human presence beyond Mars and beyond the solar system. He writes that once we accept Mars as the only viable destination for humans, our space program on planet Earth can become more exciting and more relevant. Mars, he writes, will take hundreds, even thousands, of years to settle. During that time, humans and all our supporting technologies will evolve, allowing our minds to be present throughout the universe while our bodies stay home on Earth and Mars.

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  Simply Nietzsche

  Peter Kail

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  Born and raised in a small town in Prussia, Friedrich Wilhelm Nietzsche (1844-1900) began his career in philology (the study of language), and served as a professor at the University of Basel. In 1879, he was forced to leave due to health issues, which afflicted him throughout his life. Supported by his university pension and aided by friends, he spent the next decade as an independent author, writing the books for which he would become famous, including Thus Spake Zarathustra, Beyond Good and Evil, and On the Genealogy of Morals. In 1889, at the age of 44, Nietzsche had a mental breakdown from which he never recovered, dying in 1900. Yet in just ten years, he produced a body of work that would mark him as one of the most influential philosophers of all time.  
  In Simply Nietzsche, Professor Peter Kail traces the development of Nietzsche’s thought through the various phases of his life. Emphasizing the philosopher’s critique of modern morality and his revolutionary conception of the self, he also discusses key motifs of Nietzsche’s thought, such as the death of God, the will to power, and the eternal recurrence.  
   Even those who have never read Nietzsche or are unsure of why he’s important have heard his name. With Prof. Kail as a guide, Simply Nietzsche provides an unparalleled and accessible introduction to the life and ideas of this most remarkable thinker.

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  The Real Business of IT - How...

  Richard Hunter, George Westerman

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  If you're a general manager or CFO, do you feel you're spending too much on IT or wishing you could get better returns from your IT investments? If so, it's time to examine what's behind this IT-as-cost mind-set.In The Real Business of IT, Richard Hunter and George Westerman reveal that the cost mind-set stems from IT leaders' inability to communicate about the business value they create—so CIOs get stuck discussing budgets rather than their contributions to the organization.The authors explain how IT leaders can combat this mind-set by first using information technology to generate three forms of value important to leaders throughout the organization:● Value for money when your IT department operates efficiently and effectively● An investment in business performance evidenced when IT helps divisions, units, and departments boost profitability● Personal value of CIOs as leaders whose contributions to their enterprise go well beyond their area of specializationThe authors show how to communicate about these forms of value with non-IT leaders—so they understand how your firm is benefiting and see IT as the strategic powerhouse it truly is.

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