Outros livros que poderiam interessá-lo

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  After Redlining - The Urban...

  Rebecca K. Marchiel

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  Focusing on Chicago’s West Side, After Redlining illuminates how urban activists were able to change banks’ behavior to support investment in communities that they had once abandoned. 
   
  American banks, to their eternal discredit, long played a key role in disenfranchising nonwhite urbanites and, through redlining, blighting the very city neighborhoods that needed the most investment. Banks long showed little compunction in aiding and abetting blockbusting, discrimination, and outright theft from nonwhites. They denied funds to entire neighborhoods or actively exploited them, to the benefit of suburban whites—an economic white flight to sharpen the pain caused by the demographic one. 
   
  And yet, the dynamic between banks and urban communities was not static, and positive urban development, supported by banks, became possible. In After Redlining, Rebecca K. Marchiel illuminates how, exactly, urban activists were able to change some banks’ behavior to support investment in communities that they had once abandoned. The leading activists arose in an area hit hard by banks’ discriminatory actions and politics: Chicago’s West Side. A multiracial coalition of low- and moderate-income city residents, this Saul Alinsky–inspired group championed urban reinvestment. And amazingly, it worked: their efforts inspired national action, culminating in the federal Home Mortgage Disclosure Act and the Community Reinvestment Act. 
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  While the battle for urban equity goes on, After Redlining provides a blueprint of hope.

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  Navigating the Cybersecurity...

  Helen Patton

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  Land the perfect cybersecurity role—and move up the ladder—with this insightful resource 
   
   
   
  Finding the right position in cybersecurity is challenging. Being successful in the profession takes a lot of work. And becoming a cybersecurity leader responsible for a security team is even more difficult. 
   
   
   
  In Navigating the Cybersecurity Career Path, decorated chief information security officer Helen Patton delivers a practical and insightful discussion designed to assist aspiring cybersecurity professionals entering the industry and help those already in the industry advance their careers and lead their first security teams. In this book, listeners will find: explanations of why and how the cybersecurity industry is unique and how to use this knowledge to succeed; discussions of how to progress from an entry-level position in the industry to a position leading security teams and programs; advice for every stage of the cybersecurity career arc; instructions on how to move from single contributor to team leader, and how to build a security program from scratch; guidance on how to apply the insights included in this book to the listener's own situation and where to look for personalized help; and a unique perspective based on the personal experiences of a cybersecurity leader with an extensive security background.

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  Anything You Want - 40 lessons...

  Derek Sivers

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  You started a business. But why? 
  Entrepreneurs often lose sight of what matters. Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough? 
  Derek Sivers accidentally started a business by helping musicians sell their music. It became the largest online seller of independent music with over 150,000 musicians and $100M in sales. After ten years, he sold the company for $22 million and gave all the money to charity. 
  In “Anything You Want” he shares 40 powerful lessons, in two hour listen. Points include:When you make a company, you make your utopia — your perfect world.Business is not about money. It’s about making dreams come true for others and for yourself.Starting with no money is an advantage. You don’t need money to start helping people.Your business plan is moot. You don’t know what people really want until you launch.Don’t pursue business just for your own gain. Only answer the calls for help. 
  The book’s most memorable stories are from his horrible mistakes, like why saving ten minutes cost him $3.3 million dollars, and how he was attacked by Steve Jobs. 
  “Anything You Want” was first published by Seth Godin in 2011, then by Penguin/Portfolio in 2015. This third edition for 2022 was improved with eight new chapters. 
  Its surprisingly humanist approach to business, focusing on generosity and happiness more than profits, has helped thousands of entrepreneurs to re-focus on what matters and find their own path to success.

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  Marketing in the AI Era - Why...

  Yaniv Navot

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  Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels. It includes emerging best practices on how AI is transforming the limits of personalized experiences and offers practical guidance eon how to establish a scalable personalization structure that fits your organization along with a clear, repeatable process that you can implement right away.  
  Visuals can be found in the audiobook companion PDF download. 

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  Money Matters for Nonprofits -...

  Melisa F. Galasso CPA

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  You serve on a nonprofit board to make a big impact. You know that a nonprofit must be financially well to do the most good. If you’re not a numbers person, or it’s been a while since you’ve worked with numbers, you may find financial statements hard to decipher. Money Matters for Nonprofits demystifies financial statements and basic accounting to empower you in your role as nonprofit board member.A CPA with nearly twenty years of experience in the accounting profession, Melisa Galasso is the founder and CEO of Galasso Learning Solutions LLC. A natural teacher, Melisa designs and facilitates accounting and auditing courses, including not-for-profit accounting. In Money Matters for Nonprofits, Melisa makes complex topics easy to understand with lots of examples and clear explanations of how financial statements work. With this resource at your fingertips, you as a board member will feel equipped to better advise your nonprofit and make an even greater difference in the world.

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  AI-Powered Growth: Unlocking the...

  J Emanuel

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  AI-Powered Growth: Unlocking the Secrets of Automation for Small Business Success is your comprehensive guide to leveraging artificial intelligence to drive your small business forward. Written by J. Emanuel, this audiobook provides a clear roadmap for integrating AI into your daily operations, marketing, sales, and customer service, helping you unlock new opportunities for growth and efficiency. 
  In this book, you'll explore the key aspects of AI and automation, starting with why embracing AI is crucial for staying competitive. You'll learn how to streamline time-consuming tasks, automate customer interactions, and attract more customers with AI-driven marketing techniques. Discover how AI can enhance customer experience with personalized service and transform your sales and financial management systems. 
  From automating operations to scaling growth without sacrificing quality, each chapter offers practical insights and strategies tailored specifically for small business owners. You’ll also learn how to avoid common pitfalls and get a glimpse into the future of AI for small businesses. 
  Whether you're new to AI or looking to take your business to the next level, AI-Powered Growth will equip you with the tools to harness automation and unlock the full potential of your small business.

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