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Summary

Since its debut, E-commerce has been centered on the transaction.  Now, we are entering the era of Pre-Commerce where customers make  their own decision to buy or support a brand before the  transaction.  The Pre-Commerce Company explains how the  exploding use of social media channels has fundamentally changed  the way customers go about making their purchasing decisions, how  they educate themselves, and why they choose to support certain  brands above others. It shows what executives must do to re-create  the way their companies and interact with and learn from their  customers, employees, and competitors. It includes exclusive  interviews and anecdotes Pearson has conducted or experienced with  numerous influential C-suite executives including Michael Dell,  Sally Susman (CCO of Pfizer), Lee Scott (former CEO of Wal-Mart),  Marc Benioff (CEO of Salesforce.com), Paul von Autenreid (CIO,  Bristol Myers Squibb) and others.     Offers a step-by-step process for leaders to apply this  knowledge to begin transforming their companies, right now  Explores the concept of "Pre-commerce"--thatthe customer's  decision decision-making happens well before a transaction takes  place  Shows how to build internal employee networks and how to tackle  the pre-commerce infrastructure    Pearson reveals that the best ideas are often free and the  technology needed is rarely a cost-issue. Instead, it's a matter of  the top executive deciding to adopt a new way of engaging directly  with its customers.

Duration: about 10 hours (09:54:50)
Publishing date: 2020-07-20; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business & Economics