Otros libros que te pueden interesar

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  Be a Nerd That Talks Good -...

  Joel Benge

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  The nerd's ultimate guide for turning technical knowledge into compelling and effective messaging 
  Every tech founder who tries to get the message out about their product knows the moment they've lost their audience. Blank stares come from the people you need most to buy into your message or understand your concepts. Without the ability to effectively explain technical concepts to a nontechnical audience, data points and all your knowledge become a hindrance instead of a relevant message. Even when you nail every technical concept in your pitch, if your messaging isn't delivered in a way that becomes relevant to the listener, they won't pick up what you're putting down. 
  For two decades, MessageSpecs Consulting founder Joel Benge has been helping tech nerds ditch boring IT pitches in favor of authentic people-first messaging without getting caught in jargon. Combining classical philosophy and modern neuroscience, Be a Nerd That Talks Good guides tech nerds on how to tell their story and connect with audiences. Inspired by Aristotle's rhetoric, Joel uses his MessageSpecs heart, head, and gut model to teach you how to balance your messaging and use emotion, logic, and credibility to get noticed, be understood, and accomplish goals. 
  If you're a tech nerd ready to go from oversharing and underselling your tech to communicating with confidence, Be a Nerd That Talks Good bridges the gap between deep technical knowledge and clear, effective messaging, turning those blank stares into blank checks.

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  How to Win Customers Every Day

  MAX EDITORIAL

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  "How to Win Customers Every Day" is the definitive guide to increasing your sales and growing your business. With proven strategies and advanced sales techniques, this ebook shows you how to attract and retain loyal customers, maximize your profits and achieve your business goals. Learn how to create effective advertising campaigns, increase your online presence and build lasting relationships with your customers. If you're ready to take your business to the next level, "Win Customers Every Day" is the right choice for you.

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  Middle Manager Micro-habits -...

  Amy Jackson

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  Middle Manager Micro-habits is a practical guide for busy managers who want to make a real difference without adding more to their already full plates. Instead of overwhelming strategies or lofty leadership theories, this book focuses on small, proven habits that can transform how you lead, motivate, and support your team.

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  Today Was Fun - A Book About...

  Bree Groff

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  “A hands-on, life-changing book about bringing intent to the way we spend most of our time. We've created so many ways to be unhappy with our work, Bree Groff is here to help us change that.”―Seth Godin, author of The Song of Significance"I loved this exuberant, practical, inspiring, and necessary book."—Oliver Burkeman, New York Times-bestselling author of Four Thousand Weeks and Meditations for Mortals"Work doesn't have to be grim, nor the source of all your deepest yearnings. It can, instead, simply be fun—one enjoyable thing among many in a full life. I'm convinced!"—Cal Newport, New York Times–bestselling author of Slow Productivity and Deep Work A refreshing and unconventional take on the world of work. Today Was Fun challenges the notion that professionalism means being buttoned up and overworked and provides seven key rules for better days at work and in life. It's a book serious in message, playful in tone, and written in snackable vignettes, easily enjoyed.Bree weaves together personal anecdotes, research, humor, and practical wisdom, outlining a compelling vision of modern workplaces that make people feel human and alive. She provides concrete practices, from Do Nothing Days for inducing brilliant work to building a Portfolio Life that ensures work remains only one of many fulfilling things we do.An irreverent guide for those who want more than “getting through the week,” Today Was Fun is poised to spark vital conversations about how we spend our days―promoting a fuller, more joyful life both in and out of the office.

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  The Opportunity Index - A...

  Gavin Lewis

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  In The Opportunity Index, BlackRock managing director and cofounder of the #Talkaboutblack movement, Gavin Lewis, skillfully plots the origins of the racial wealth gap and its impact on the inequalities faced by the Black community today. Weaving a personal and at times moving narrative through some of the most disruptive events of our time, he offers a blueprint for businesses and individuals to understand the risks and opportunities presented by inequality and issues an urgent call to action. 
   
   
   
  The Opportunity Index also presents: a root cause–oriented and solutions-focused exploration of the racial wealth gap and its role in social, health, and opportunity inequality; a perspective that moves beyond the typical workplace discussion to explore the deeper truths about society and the role of capitalism; and the lessons learned from the #BlackLivesMatter, #MeToo, and climate change movements and how these provide case studies for real and lasting change. 
   
   
   
  An eye-opening and insightful treatment of what equity and access mean in the context of international finance, The Opportunity Index will earn a place in the libraries of finance professionals, business leaders, teachers, academics, community leaders, diversity, equity, and inclusion experts, and anyone else with an interest in racial, social, and economic fairness around the world.

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  The Language of Referrals - The...

  CSP Bill Cates

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  Bill Cates’ newest book, The Language of Referrals, is your blueprint for finding the right words and phrases to elevate your referability, confidently ask for introductions, address concerns and objections, and turn the willingness to refer into effective connections with your new prospects. 
  It's about mastering what you say and how you say it, in a manner that feels completely natural and authentic to you. 
   
  Author Bio: 
  Bill Cates, CSP, CPAE is widely recognized as one of the foremost experts in the art and science of acquiring new clients through referrals and personal introductions. Bill is president of Referral Coach International, founder of The Cates Academy for Relationship Marketing™, and the host of the podcast TopAdvisorPodcast.com. Bill was recently rated as the #1 Financial Advisor Influencer by Indigo Marketing. 
     
  Bill is also a bestselling author. His books are, Get More Referrals Now, Don’t Keep Me a Secret, Beyond Referrals, Radical Relevance, and his latest book is The Language of Referrals.

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