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  Igniting Customer Connections -...

  Andrew Frawley

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  The traditional marketing metaphor of a campaign,  a battle for attention with a clear launch date and endpoint,  doesnt work anymore in an always on, ever-evolving  world. Today, building brand awareness is in the hands of consumers  more than marketers. And ROI is no longer the only (or correct) way  to determine market spend and quantify results.  Instead, this book sets forth a refreshingly different  conceptReturn On Brand Equity and Business  Equity, or ROE2. It shows readers how to  make a real and powerful connection with customers by creating  atomic moments of truththe opportunities to  create meaningful experiences with customers that deeply engage and  ultimately deliver brand and business equity. The book explains a  process for creating atomic moments of truth that is  continuous, measurable, and repeatable. The result is long term  business and brand growth.

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  Summary of Jay Samit's Future...

  Falcon Press

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  Buy now to get the main key ideas from Jay Samit's Future Proofing You 
    
  Fear of failure often stops us from taking the first step towards following our dreams of starting a business, but we should always be more afraid of what will happen if we don’t try. 
  Jay Samit’s Future Proofing You (2021) can give you the tips, tricks, and confidence needed to begin your journey towards financial success. He puts his methods to the test when he transforms a jobless millennial into a hardworking millionaire within a year, and he records it all in this book. 
  Finding success begins with having the right mindset. Every challenge and failure provides us with an opportunity to learn and grow. Every successful person has had to walk this difficult and sometimes lonely path, but in the end, they’ve never regretted a thing, and neither will you.  
   

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  Learning Leadership - The Five...

  James M. Kouzes, Barry Z. Posner

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  Uncover the extraordinary leader in you with straightforward exercises and advice from two of the world's foremost leadership expertsFrom the bestselling authors of The Leadership Challenge and over a dozen award-winning leadership books comes a new book that examines a question of fundamental importance: How do people learn to become leaders?Learning Leadership is a comprehensive guide to unleashing the inner leader in us all and to building a solid foundation for a lifetime of leadership growth and mastery.  The book offers a concrete framework to help individuals of all levels, functions, and backgrounds take charge of their own leadership development and become the best leaders they can be.Arguing that all individuals are born with the capacity to lead, bestselling authors Kouzes and Posner provide listeners with a practical series of actions and specific coaching tips for harnessing that capacity and creating a context in which they can excel. Supported by over thirty years of research, from over seventy countries, and with examples from real-world leaders, Learning Leadership is a clarion call to unleash the leadership potential that is already present in society today.

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  The Inflation Myth and the...

  Mark Mobius

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  What if everything you've learned about inflation is wrong? The Inflation Myth and the Wonderful World of Deflation illustrates our rapidly changing world where constant technological innovation leads to cheaper and better products. These changes are no longer reflected in the ways we measure inflation. Renowned investor and author Mark Mobius persuasively argues that what we believe to know about inflation today does not reflect the reality any longer. It is a myth, a legend, a fable, and, yes, a falsehood for a number of reasons.   The Inflation Myth and the Wonderful World of Deflation tackles a number of fascinating topics, including: ● The political nature of inflation measurement where governments manipulate and exploit inflation numbers to fit their economic programs  ● The extreme difficulty involved in gathering accurate data to measure inflation and the resulting inaccuracy of those measures ● The error of using currencies to measure inflation when those currencies are continually being debased by the governments who issue them ● Finally, and most importantly, the advances in technology and automation which are leading to continuously falling costs for goods and services

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  Been There Run That

  Kay Koplovitz

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  “Offers savvy wisdom and actionable advice from the trenches by entrepreneurs who have lived it all. Great read and inspirational as well.”—Heidi Roizen, venture capitalist, Stanford University lecturer“This is what I want for entrepreneurs, especially for women: to believe in themselves, to dream bigger, reach higher, and to achieve success beyond their wildest expectations.”—Kay Koplovitz  Been There, Run That is an anthology of blog posts by thought leaders in technology, media, e-commerce and life sciences, curated by Kay Koplovitz, founder of USA Network and chairman of Springboard Enterprises. In 2000, Koplovitz co-founded Springboard as an accelerator for an expert network of women entrepreneurs. In their first six months, Springboard companies raised over $165 million in total funding, and nearly $200 million in their first year. Now, fifteen years later, companies in the Springboard portfolio have raised over $6.5 billion and have had positive liquidity events for investors, including high-value acquisition and IPOs. Been There, Run That offers insights from dozens of Springboard alumnae and advisors on starting up, raising capital, fostering human capital, and setting company culture, an entrepreneurial tool chest. For early-stage founders and aspiring entrepreneurs, seasoned business owners, and serial entrepreneurs who want tips on crowdfunding and new technologies, readers will find value in real-life advice from those who have truly “been there, run that.” “A treasure chest of wisdom, common sense that will hopefully become more common as more come to understand it. Take your time reading this one, the good ideas are priceless and they appear on just about every single page.”—Seth Godin, New York Times bestselling author and entrepreneur

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  Mental Toughness Fundamentals

  IntroBooks Team

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  Mental toughness is an ability to maintain composure, visualize the situation and think under pressure during difficult times and find ways of getting out of it. Mental toughness is a sort of step or measure an individual adopts when the time is tough and predicts success in a life situation or in sports. Hence, an individual overcomes a tough situation, regains confidence to attract success. Players have to learn the art of mental toughness and train them accordingly. If a player is not mentally tough, he/she can never make it to the big league. Success will be restricted if mental toughness is lacking or if the mind is not trained to handle tough situations. Some athletes can only perform well when there isn’t anything in line actually. If the game is balanced, they do well, or else they fail when the situation is tough. On the other hand, there are sportsmen who have average skills but a lot of mental toughness. They outshine even the excellent players and perform in a way that one cannot imagine. It is they who lift the cups in final matches, be it Cricket, Basketball, Tennis, or any other sport. 

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