Outros livros que poderiam interessá-lo

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  True Story - How to Combine...

  Ty Montague

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  The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. 
  Today’s most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story—one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies—from small start-ups to global conglomerates—organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing).Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses.

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  Summary of Robert T Kiyosaki's...

  Falcon Press

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  Buy now to get the main key ideas from Robert T. Kiyosaki's Rich Dad's Increase Your Financial IQ 
    
  If you think it takes money to make money, you’re wrong. What it takes is a high financial IQ. Robert T. Kiyosaki's Rich Dad’s Increase Your Financial IQ (2008) defines financial intelligence, explains its five different forms, and dives deep into each. Kiyosaki exposes misconceptions about finance and provides valuable knowledge that can jumpstart your career as a savvy entrepreneur.  
  In the end, it's not stocks, precious metals, property, money, or even hard work that makes you wealthy - it's what you know about these things. It’s your financial IQ that really makes you rich. 
   

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  No Cash? No Problem! - How to...

  Dave Wagenvoord, Ali Pervez

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  Can this really be true? Can you really get what you want in life without using cash? The answer is yes, and it is done every day. In this ground-breaking book you will learn how governments, businesses, and even individuals have all been using the ancient practice of Barter to their benefit for centuries. Barter today is no longer about a Farmer trading chickens for a Doctors time. It has evolved into a highly sophisticated financial instrument. Although the book is about barter trade  it will stretch your mind and stimulate your imagination more than you ever thought was possible, and you will learn a secret that is said to be known to only 500 people around the world. David  Wagenvoord is a legend in his own right, and one of the world icons, when it comes to Barter trade. He is often referred to as the father of Radio Barter. Having been involved in trade for over 40 years. He has done over half a billion dollars worth of Barter Trade, his clients have included some of the icons of American business, including American Express, Hertz, Chrysler, General Motors, Sheraton, DHL, Hilton, to mention a few. Ali Pervez is one of America’s leading marketing experts, and an International Marketing Consultant, with over twenty five years of hands on global marketing experience. He is a best-selling marketing author of "Get Your Black Belt in Marketing". For the first time in history both David and Ali reveal how you can unleash the power of barter trade in your business and personnel life. With Barter trade, the sky is not the limit it really is just the beginning. Welcome to a new universe where you will find that no cash is really no problem will soon  hold true for you also!

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  The CEO X factor - Secrets for...

  KC Rottok Chesaina

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  ‘A fantastic opportunity to drink from the pool of excellence.’ – Bonang Mohale, President of Business Unity SA 
  CEOs can build up a business from nothing or turn around a company that is on the verge of bankruptcy. Inspiring with their relentless drive, strong leadership and innovation that can turn whole industries on their heads, they are the dynamos of our economy. 
  What is the X factor that ensures a CEO’s success? 
  KC Rottok Chesaina seeks to uncover the unique personality traits, business acumen and leadership values that have turned CEOs into captains of industry. Based on extensive research and focused interviews with the leaders of some of South Africa’s top companies, including Vodacom, Bidvest, Capitec Bank, RMB, Dis-Chem, Discovery Health, Nedbank, Sanlam, Momentum, Curro, Exxaro, Harmony Gold and MTN, Chesaina’s book takes you to the heart of corporate South Africa. 
  With real-life examples, The CEO X factor shows that reaching the top is about much more than money – it requires a very specifi c kind of character, straightforward strategies, a true focus on people and a value-driven approach.

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  Summary of Rich Dad Poor Dad -...

  Robert T. Kiyosaki,...

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  Summary of Rich Dad Poor Dad: What The Rich Teach Their Kids About Money - That The Poor And Middle Class Do Not! by Robert T. Kiyosaki

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  Softening the Edge - Empathy:...

  Mimi Nicklin

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  Does your business have an 'empathy deficit'? 
  Is your business facing an economic or social crisis? Do you want to motivate the new generation of employees, keep the top talent and create meaningful relationships with leading clients, brands and business communities? 
  If you answer yes to any of these questions then Mimi Nicklin’s Softening the Edge is a must read. 
  Empathetic influence is this decade’s most critical human and scientifically validated skillset. The ability to connect authentically as people has the power to not only change our business environments, but to change the shape of our world.  
  Softening the Edge will help you to future-proof and evolve the way you do business. 
   ‘Empathy might just be the change we have been waiting for’ — Elana Afrika-Bredenkamp, Broadcaster & TV host 
  'We need Mimi’s voice.Her passion can change the future of work and close the empathy gap that affects our world' — Laurie Ruettimann, author of Betting On You & host of Punk Rock HR

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