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Summary

Social Nation describes how businesses can engage customers,  employees, suppliers, and shareholders in a mutually beneficial  alliance by creating a well-designed and managed portfolio of  social media initiatives. This portfolio can deliver dramatic  results, spurring innovation, improving product design, raising  employee productivity, lifting retention rates for all  stakeholders, and boosting sales and profitability.   Aside from rewards, there are risks to be considered. This book  gives readers practical guidance, for example warning against the  temptation to engage in social media as a quick-fix marketing or  public-relations gimmick.   Distilling the cumulative experience of hundreds of  professionals and customers, the book offers 100 concise,  experience-based prescriptions to help readers consider how they  can best use social media to realize their goals. Compelling case  histories and anecdotes illuminate and entertain.  Topics include:    Create solid platforms: build a seamless, integrated  community platform. The unconnected piecemeal approach can create a  communications problem.  Get registration right: convince community members to  register and provide the personal information you need--without  annoying them.  Take the measure of Twitter: members of Twitter are not  the captive old-media audiences of television and radio; they have  to be wooed. Humanize your business.  Moderate, dont censor: an online community  reflects on its sponsors public image. Monitor the content  it shares without censoring freedom and unpredictability.

Duration: about 5 hours (05:06:23)
Publishing date: 2020-07-20; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business & Economics