Outros livros que poderiam interessá-lo

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  Physician Heal Thy Financial...

  Jill Arena

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  Achieving Mastery Over the Finances of Your Practice Do you lay awake at night wondering if your practice is doing well financially? Are you concerned about your reimbursement? Are you thinking that your group could be doing better, but it feels like you’re missing something? Want a big piece of new equipment or an expansion, but not sure it will pencil out? Or, do you shudder every time a financial question comes up? If you answered yes to any of those questions, this book is for you. Walk through this concisely written executive summary of how to manage the finances of your practice in just a few hours a month. Get up to speed on which financial reports to run, how to analyze them quickly, and how to be sure that your cash and other assets are safeguarded. Utilize the Real World Work at the end of each chapter to break it down into manageable and understandable pieces. Take control of your practice finances once and for all.This book is a must-read for any physician owner or leader. Jill skillfully breaks it all down in her easy, conversational style as she demystifies many of the financial tools and building blocks to show you how to run your business successfully and how to achieve mastery over the finances of your practice.

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  Hoodwinked - How Marketers Use...

  PhD Mara Einstein, Douglas Rushkoff

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  From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers. 
   
   
   
  This groundbreaking book uncovers how social media platforms use anxiety-inducing algorithms to keep you trapped in a purchase-panic cycle; the secret playbook marketers use to create "brand religions" around everyday products; why even the most rational consumers fall prey to scarcity marketing and manufactured FOMO; and practical strategies to break free from manipulative digital marketing tactics. 
   
    
   
  With compelling real-world examples and insights from industry insiders, Hoodwinked equips you with the knowledge to recognize and resist these sophisticated manipulation techniques. Dr. Einstein's expertise has been featured in the New York Times, Wall Street Journal, and Harvard Business Review, making her the perfect guide through the maze of modern marketing manipulation.

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  Trading for Dummies

  Anônimo

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  Master the basics of trading and strengthen your portfolio 
  Do you want to trade stocks, but don't know where to start? Are you scared of the risks? Relax! Trading For Dummies takes a measured approach to trading, giving you the basics of trading and portfolio management. This friendly guide will show you how to analyze the market and make smart decisions—so you won't lose your shirt! 
  Discover how to: 
  Understand market cycles 
  Choose the best broker for you 
  Master technical analysis 
  Develop a balanced portfolio 
  Uncover new trends 
  Manage your risk exposure

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  The End of Leadership as We Know...

  Dan Fisher, Steve Garcia

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  In The End of Leadership as We Know It, a team of veteran executive and leadership strategists delivers an expert analysis of the ten most common errors leaders make when attempting to address disruption and concrete strategies for avoiding them. In the book, you'll find ways to apply the latest research in adaptive leadership and complexity to your own leadership style and achieve the impact you seek to have on your business, your followers, and yourself. 
   
   
   
  The authors explain how to rethink the essence of leadership during times of flux and show you how to deal with unpredictable situations. You'll also find: 
   
   
   
  ● Ways to identify the devastating blind spots caused by current approaches to leadership 
   
   
   
  ● Strategies for unleashing the creativity and potential of employees, rather than controlling them 
   
   
   
  ● Tough-love feedback for contemporary leaders doing their best to deliver results in an increasingly uncertain and volatile business environment 
   
   
   
  Full of creativity and inspirational energy, The End of Leadership as We Know It will benefit managers, executives, board members, business students, and other current and aspiring business leaders.

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  10´Summary HOMO DEUS: A Brief...

  Yuval Noah Harari

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  In "Homo Deus," Yuval Noah Harari explores the future of humanity and the evolution of societies in the 21st century. Unlike his previous book, "Sapiens," which analyzes humanity's past, "Homo Deus" focuses on what the future might hold, considering technological advancements, artificial intelligence, and new forms of social organization. Harari argues that humanity has largely overcome three fundamental historical problems: famine, plague, and war. However, new challenges have emerged, including the pursuit of immortality, absolute happiness, and the deification of humans. 
   In "Homo Deus," Harari takes us to a philosophical frontier where humanity must redefine its purpose in a world increasingly dominated by technology and artificial intelligence. Beyond survival and progress, the essential question is: What does it mean to be human when consciousness is no longer exclusive to our species? 
   The challenge of the 21st century is not just technological but also spiritual: finding a new sense of purpose in a world where human identity is no longer the center of the universe. 
    
   

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  The Cyber-Elephant In The...

  Mathieu Gorge

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  We’ve all read the cybersecurity horror stories: a prominent company exposes the private information of their customers only to scramble after the fact to apologize and safeguard the data. Cybersecurity is often an afterthought, a much lower priority than profit—until a data breach threatens the bottom line anyway. 
   
  In The Cyber-Elephant in the Boardroom, data security expert and CEO Mathieu Gorge, along with a host of guests, shows why protecting a company’s data should be top of mind for C-suites and corporate boards. With the innovative 5 Pillars of Security Framework, any C-level executive can understand their organization’s cyber risk and the steps they need to take to protect their information. There’s a cyber-elephant in the boardroom and it needs to be addressed!

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