Otros libros que te pueden interesar

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  Principles of Macroeconomics...

  Can Akdeniz, Introbooks Team

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  Do you want to know how companies run? Are you interested to know how government manages its expenses? Are you a businessman? Are you working in some company as an analyst or financial expert? If yes, you are the one who must study this course. This course incorporates detailed information about macroeconomics.  
  What you’ll learn in this book:  
  What Economics is and Why it’s Important  
  Introduction to Macroeconomics  
  Macroeconomic Perspective  
  Labor and Financial Markets  
  Elasticity  
  Economic Growth  
  Unemployment  
  Cash Flows and International Trade  
  If you are searching for something that is worth for you, buy this course now!

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  Become a Nonprofit Pro - Nine...

  Tawnia Wise

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  Are you over-worked and under-resourced? It’s possible that your nonprofit has gotten stuck in the startup phase. 
   
  This phase is not time-dependent. It is behavioral, and organizations can be stuck in startup mode into their thirtieth year of operation and beyond. The startup phase of an organization’s lifecycle is usually characterized as having a lack of formalized structures. It can be defined by the scrappy “get it done on a shoestring budget” mindset that limits investment in strategy, planning, professionalism, structure, and growth. 
   
  Whether you are launching a new nonprofit or you have been serving your mission for thirty years, Become a Nonprofit Pro will help you make the nonprofit you love more competitive for funding, more effective in its mission, and an overall greater force for the change you want to see in the world. 
   
  Nonprofit expert and Certified Fundraising Executive Tawnia Wise shares lessons learned from more than two decades working with nonprofits of all sizes and levels of sophistication. As a sought-after nonprofit consultant, Wise will entertain you with the advice she provides her clients most often. She relates the nine most common pitfalls nonprofits encounter using case studies, cautionary tales, and pro tips. 
   
  Growing up as a resident of section 8 housing and a recipient of public benefits, Tawnia Wise is passionate about helping others from hard beginnings realize their dreams and potential. As founder and CEO of WISE, Tawnia Wise has transformed nonprofit consulting, combining strategy and tactical support to help clients of all sizes elevate their organization’s ability to serve their mission.

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  The Money Gods

  Ellery H. Clark

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  This audiobook is narrated using AI-generated voice technology.   In the glittering, ruthless world of high finance, Hugh Bellingham serves as private secretary to powerful banker Marshall Hamilton—close enough to smell the money, but never close enough to own it. When pressure mounts and private ambitions collide with guarded secrets, Hugh is pulled deeper into a system that rewards loyalty, punishes weakness, and treats human lives as collateral.    The Money Gods is an early 20th-century novel about wealth as a kind of modern religion—complete with idols, rituals, temptations, and sacrifices. Moving through boardrooms, private offices, and the social machinery around big money, the story tracks what happens when a person tries to rise in a world where trust is transactional and power is always keeping score.

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  The Breakthrough Manifesto - Ten...

  Kim Christfort, Suzanne Vickberg

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  Innovation is a process by which new ideas, services, and sources of value are brought to life. Yet approaches to the pursuit of innovation are often far from novel, relying on stale methodologies applied against well-defined problem sets. Transformative innovation requires something else. Not just methodologies, but mindsets. Not just focusing on known challenges, but on unknown opportunities. Not just hoping for breakthrough by default, but realizing breakthrough by design. 
   
   
   
  In The Breakthrough Manifesto, a renowned business innovation leader teams up with a social-personality psychologist to offer that something else—a collection of ten visionary principles to obliterate barriers to change and ignite a whole new level of creative problem-solving. Drawing upon decades of experience working with the world's best-known organizations and their teams, the authors provide practical advice that goes beyond "business as usual" for successfully tackling intractable challenges. 
   
   
   
  The Breakthrough Manifesto explores why these principles are critical for the current times and how they can spark breakthrough and unlock potential for you and your teams. Whether you're an executive or manager, product or service designer, educator or student, this book is a must-listen for anyone inspired to change the world or transform their own place in it.

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  Conversations That Win the...

  Erik Peterson, Tim Riesterer

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  Win more deals with the perfect sales story! 
   
   
  “Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.” 
   
  -Karen Quintos, CMO and SVP, Dell Inc. 
   
   
  “The concepts outlined in this book are critical skills to building a world-class presales organization.” 
   
  -Ken Hamel, Senior Vice President, Global Solutions and Presales, SAP 
   
   
  “Our new messaging, using the approaches presented in this book, is great and is being widely used by our sales team. We’ve never had a year end sales meeting with content that was met with such widespread acceptance and enthusiasm.” 
   
  -Jerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company 
   
   
  “The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success!” 
   
  -Ken Powell, Vice President, Worldwide Sales Enablement, ADP 
   
   
  “The Power Messaging techniques in this book are the foundation of how our marketing team creates our sales messages, as well as the process our field sales teams use for delivering that message in a unique and compelling way. At Kronos our results are a reflection of the power of the tool.” 
   
  -Aron Ain, CEO, Kronos 
   
   
  About the Book: 
   
   
  In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition-or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story-the one in which they are the heroes and they achieve success. 
   
   
  Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale. 
   
   
  Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals. 
   
   
  With Conversations That Win the Complex Sale, you’ll learn how to: 
   
   Differentiate yourself from the competition by finding your “Value Wedge” 
   
  Avoid parity in your value propositions by creating “Power Positions” 
   
  Create a message that can literally double the number of deals you close 
   
  Spike customer attention and create “Wow” in your conversations 
   
  Prove all your claims without resorting to lists of boring facts and statistics 
   
   
   
   
  Your competitors are out there telling their own corporate story-a story customers don’t want to hear. Now is the time to seize the moment. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers. 
   
   
  Conversations That Win the Complex Sale helps you create and deliver messages that customers care about, giving your brand the clear edge in today’s crowded markets.

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  You Me We - Why We All Need a...

  Morag Barrett, Eric Spencer,...

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  Every Batman needs a Robin: Move from me to we with the Ally MindsetIn today’s age of Zoom calls and hybrid workplaces, how can leaders foster relationships that allow everyone to succeed? A trio of best friends and leadership consultants at SkyeTeam have the surprising answer: workplace success starts by being a friend.Meet the Ally Mindset, a model for proactive, thoughtful work relationships. As you heal adversarial relationships and strengthen weaker ties, you’ll find that when you have best friends at work—colleagues who have your back—you thrive. Using personal stories, science-backed insights, and valuable lessons from clients including Google, the National Geographic Society, and Microsoft, the authors explore the five key parts of the Ally Mindset and demonstrate how to apply them to your relationships.You, Me, We provides ample evidence for how adopting the Ally Mindset increases happiness, incentivizes collaboration, and improves business outcomes. Because to have a best friend at work, you need to be a best friend at work.

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