Otros libros que te pueden interesar

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  Sustainability is for Everyone -...

  Lael Giebel

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  Creating and implementing a new sustainability program can be daunting – where to start? 
  2023 FAPA PRESIDENT'S BOOK AWARD SILVER MEDALIST 
  This book is a roadmap for the ABCs of starting a sustainability program for your business. There’s no better time to start than now (no matter how long you’ve been in business). Designed to be a practical tool for any professional, this guide provides a hands-on approach to implementing programs and practices including referencing real-world examples. Whether your business is public, private, government, non-profit, etc., and regardless of its size, you can discover meaningful ways to make any business operations more sustainable. The intent is to create a holistic, integrated, sustainable ecosystem that is both impactful and inclusive. The ideas offered within this book include:How to outline practical stepsSuggestions to create a comprehensive programEngaging both senior executives and employees in your effortsBuilding momentum for your effortsCreating a sustainability mission statementDeveloping a waste management programMeasuring your carbon footprintFolding practices into your employee trainingUsing sustainability in your marketing and public relationsGreen facilities and ways to achieve thisHow to create green products and practicesThinking outside the box for events, daily consumables, and moreResources for further reading and development

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  The Great Digital Transformation...

  Gerard Szatvanyi

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  Dare to dream 
   
  What does it take to digitally transform? Szatvanyi is aware of the obstacles, and he doesn’t shy away from tough topics in the retail space, including the challenges surrounding stores and misunderstandings about remote work. Rather, in an approachable “around the fireplace” style, he extends his hand and invites readers to sit back with him and dream. After all, with the technologies available today, the possibilities are nearly endless. Szatvanyi points out that the starting line is not a budget review or the development of a to-do list. Rather, it’s a thinking exercise; a conversation, if you will, about what could be. 
  In his pragmatic way, Szatvanyi turns the complicated topic of digital transformation into easy-to-digest segments. What other strategy allows you to play video games for a few hours and try on headsets? Yet that’s exactly what Szatvanyi advises. Doing so can help readers understand the potential of these technologies. After engaging in up-and-coming channels, it’s often easier to imagine ways to use them to interact with customers. With personal examples and case studies sprinkled throughout, readers shift from thinking about new ways to live and work to seeing them in action. 
   
  Szatvanyi lays out:   
   
  • What digital transformation is 
  • How to be customer-centric 
  • Ways to create mobile experiences 
  • The purpose of on-the-ground stores 
  • How to engage in video 
  • Guidelines to give employees meaningful tasks 
  • Ways to reimagine remote work 
  • What to know about headless commerce 
  • How to target a niche market 
  • Why building a community matters 
  • How to capture data the right way 
  • Best practices for setting up teams and systems

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  Ca$hvertising - How to Use More...

  Drew Eric Whitman

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  Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.FACT! Captions under photos get 200 percent greater readership than non-headline copy.FACT! Ads with sale prices draw 20 percent more attention.FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.FACT! Four-color ads are up to 45 percent more effective than black and white.New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use.Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you:How to create powerful ads, brochures, sales letters, Websites, and moreHow to make people believe what you say"Sneaky" ways to persuade people to respondEffective tricks for writing "magnetic" headlinesWhat mistakes to avoid...at all costs!What you should always/never do in your adsExpert formulas, guidance, tips and strategies

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  How to Win Without Losing...

  Victoria David

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  How to Win Without Losing Yourself: The Resilient Leadership Guide is the roadmap every modern leader has been searching for. In a world that applauds achievement but often ignores emotional balance, this book delivers a refreshing and powerful truth: you don’t have to sacrifice your well-being, values, or inner peace to succeed at the highest levels. 
  Whether you're leading a team, building a business, navigating a career transition, or striving to influence your community, this guide helps you rise without burning out. You’ll learn how resilient leaders think, act, and recover. You’ll uncover how to set boundaries without guilt, make decisions with clarity, and stay authentic even under immense pressure. 
  Packed with actionable strategies, real-life examples, reflection exercises, and mindset shifts, this book empowers you to create a leadership style that is strong, sustainable, and deeply aligned with who you are. Instead of repeating patterns of stress, overwhelm, or self-doubt, you’ll build the inner strength that allows you to thrive—personally and professionally. 
  Lead boldly. Live fully. Succeed on your terms.

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  Power of Real Productivity

  Shelley Specialkins

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  Power of Real Productivity: The Ultimate Guide On How to Enhance Your Productivity to Get More Things Done in Less TimeAsk any successful business or individual out there, and I’m sure they will tell you higher levels of productivity are a crucial aspect in ensuring revenue growth and achieving success. The dictionary defines productivity as “the quality, state, or fact of being able to generate, create, enhance, or bring forth goods and services”. To explain it simply on a more individual level - it is just how much one can get done in a set period of time.When productivity is mentioned, time management is usually also brought up ; they go hand in hand. Both are strongly correlated - higher levels of productivity is usually the result of better time management. Increasing your productivity can feel like a challenge, especially if you are low on time and motivation. It is a trap that so many of us end up falling into at one point or another during our academic years or our careers.This audiobook is designed to help you maximize your work output while taking care of yourself. This comprehensive guide is here to teach you along the path of discovering your behaviors, how those behaviors are woven into productivity, and how to create systems that benefit your output as well as your input!Becoming the most productive version of yourself is also becoming the healthiest and most self-aware version of yourself. So what are you waiting for, if you want to listen to more, download a copy of Power of Real Productivity today!

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  The Shocking Truth about Product...

  Zoey Fraisers

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  Every day, millions of people purchase and use products without a second thought. From the food we eat to the toys our children play with and the electronics that power our homes, we trust that these items are safe. But beneath the surface of our modern consumer experience lies a troubling reality—one that exposes us to hidden dangers, corporate negligence, and regulatory gaps that fail to protect the very consumers they are meant to serve.  
    
  Product safety is often taken for granted, yet history is filled with examples of dangerous goods causing serious harm. From toxic chemicals in cosmetics to life-threatening defects in automobiles and electronics, the consequences of unsafe products can be devastating. Consumers assume that manufacturers and regulators thoroughly test and approve items before they reach the market, but the truth is far more complex. Many products are rushed through production with minimal oversight, while others are knowingly released with flaws that companies hope will go unnoticed. The result? Recalls, lawsuits, injuries, and even fatalities.  
    
  One of the most alarming aspects of product safety is the regulatory loopholes that allow hazardous goods to slip through the cracks. While agencies exist to set safety standards, enforcement is often weak, inconsistent, or influenced by corporate interests. Some industries, such as cosmetics and dietary supplements, face surprisingly little oversight, leaving consumers exposed to potential risks without their knowledge. Meanwhile, manufacturers sometimes prioritize profit over people, cutting corners in material quality, testing procedures, and transparency. 

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