Otros libros que te pueden interesar

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  Economics Reimagined: - Nature...

  Rick Teller

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  Forget GDP, and focus instead on living standards, people’s ability to get what they want. When you do that you’ll see why, contrary to universal belief, capitalism helps the living standards of the less well-off much more than those of the rich. You’ll also see why no matter who or what the government taxes, or even if it taxes nobody, nearly the entire cost of government is paid for in the form of reduced living standards for the poor or anyone else on a tight budget. 
  Despite covering serious issues that affect the lives of everyone, the book is designed to be easy and entertaining even for those who know little about economics. That’s because the laws of economics are ultimately based on universal aspects of human nature. If you are a human, you’ll get it.

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  The Public Relations Handbook

  Robert L. Dilenschneider

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  It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals. 
   
   
   
  The Public Relations Handbook contains valuable guidance for navigating the 2020s and beyond, answering for public relations professionals questions such as: how can they best work with a market research department or firm?; how can they contribute to the sales department's efforts to open up new channels of distribution?; how can they maximize the impact of the ad agency's new campaign?; how can they advise the HR operation on the best ways to assure a diverse workforce, thereby avoiding the nightmare of an attack in that regard?; and how will they work with top management in the event of a sex abuse scandal? 
   
   
    
  The Public Relations Handbook has always been at the forefront of the practice of public relations. The first edition was published in 1967, with updates following in 1979, 1987, and 2010. This new fifth edition examines and prescribes how to make public relations indispensable in an era facing new challenges in global public health as well as the convergence of new financial, economic, political, and societal issues.

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  Marketing 40 - Moving from...

  Anónimo

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  Marketing has changed forever—this is what comes next 
   
   
   
  Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. 
   
   
   
  Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

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  The Last Gold Rush…Ever! - 7...

  Charles Goyette, Bill Haynes,...

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  The Last Gold Rush . . . Ever! makes a powerful case that the US dollar and the global monetary system are headed for a world-changing crisis, describes the ways it will unfold, and explains why owning gold is a vital means of protecting yourself, your family, and your wealth. 
   
   
   
  If you had foreseen the financial confusion of the Carter years, or the exploding debt in the Bush years, or the Federal Reserve's "money printing" spree during the Obama presidency, you might have profited richly from the resulting bull markets in gold and silver. But today's governmental recklessness dwarfs each of those episodes. Add other accelerants to the dollar and debt crises—including currency and trade wars, an unaffordable military empire, and a juggernaut of domestic state socialism—now converging to fuel an era of monetary destruction that will drive gold prices to unimaginable heights. 
   
   
   
  In this unique collaboration, two gold experts—New York Times bestselling author Charles Goyette, with years of commenting and writing about gold, the dollar, and the economy from outside the industry, and Bill Haynes, with decades of trade-by-trade, tick-by-tick experience inside the precious metals markets—triangulate their views to prepare listeners for The Last Gold Rush . . . Ever!

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  Focus Flourish Excel - Crafting...

  Caleb David

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  Success isn’t just about talent or luck—it’s about mindset. Focus, Flourish, Excel: Crafting a Winning Mindset is your ultimate guide to developing the mental clarity, resilience, and drive needed to achieve your goals and thrive in every area of life. 
  In today’s fast-paced world, distractions, self-doubt, and limiting beliefs can prevent you from reaching your full potential. This book provides a step-by-step approach to sharpening your focus, cultivating a growth mindset, and excelling in both personal and professional pursuits. Whether you're an entrepreneur, student, athlete, or anyone striving for self-improvement, this book will equip you with powerful mental tools to stay motivated, overcome setbacks, and create lasting success. 
  Inside Focus, Flourish, Excel, You Will Discover: 
  ✅ How to develop laser-sharp focus and eliminate distractions 
  ✅ The secret to building mental resilience and overcoming obstacles 
  ✅ Practical strategies for cultivating self-discipline and consistency 
  ✅ How to shift from a fixed mindset to a growth-oriented perspective 
  ✅ The science behind motivation and how to sustain high performance 
  ✅ Daily practices to reinforce confidence, clarity, and success 
  ✅ Actionable steps to turn ambitions into achievements 
  Your mind is the foundation of everything you do. By mastering your thoughts, habits, and beliefs, you can break past limitations and flourish in all aspects of life. It’s time to embrace your full potential—because when you focus, you flourish, and when you flourish, you excel.

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  How to Manage Conflicts: 7 Easy...

  Caden Burke

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  Are you struggling to get those involved in conflicts to sit down and listen? Do you feel like every time you try to resolve a conflict; it just makes it worse?  
    
  “How to Manage Conflicts” is a great guide to help you make a move from putting band-aids on problems to finding real resolutions. Resolving conflicts can be challenging. However, you can arm yourself with these 7 easy steps that will help you craft communication skills and learn the process to do more than just manage conflicts, but also to help to prevent them. 
    
  As a person who is distressed by communicating a message or tasks, you have to gain the buy-in of the other party and get both parties to listen to each other. As a person who is resolving conflict, you have to be able to assess the situation and not form a judgment in one way or another. 
    
  YOU WILL LEARN:Why it is important to manage conflicts.Why respect is important in conflict management.How to recognize potential conflicts.Why it is important to change the atmosphere.Understanding different points of view.Tips for recognizing different perspectives.Skills for developing solutions.How to implement actions plans.Why following up is necessary.And much more. 
    
  To help you in becoming an effective manager of conflicts, this guide goes through many actionable examples and strategies. As you press yourself to grow, you will find that there are so many experiences you have already had that will help formulate your ability to be successful as a communicator. It’s time to take the plunge and grow!

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