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  Cryptocurrency: Everything You...

  Corey Bowen

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  It All Began with Bitcoin! The revolution is now unstoppable! Which cryptocurrency will become the new dollar? The market of cryptocurrencies has now reached over 350 billion dollars in evaluation. It is a remarkable achievement since now this industry is bigger than McDonald's and Pepsi. If this phenomenon could be left outside the media a few years ago, now it is impossible to deny that there is a true revolution in the act. If you have never heard about the term "cryptocurrency", you might be wondering what it is. A popular definition states that a cryptocurrency is a currency that operates trough a decentralized system (the blockchain), is anonymous for the most part and it is not backed up by physical coins. It is easy to understand why so much attention is going into this space, especially since Bitcoin crossed 10,000$ in November. The general public, however, often is not aware of the fact that there are more than 1300 cryptocurrencies in circulation and that most of the are going to disappear in the next few months. There is this aura around cryptos that either showcase the next "big thing" or the quintessence of evil. In reality, as it happens most of the time, the truth stands in the middle. It is true that there are projects based on the blockchain that are scams, but this does not mean to underestimate the value of cryptos like Bitcoin, Ethereum, Litecoin, and Neo, just to name a few of the meaningful applications that have seen the light in the past two years. With his flawless style and his profound knowledge, Corey managed to put together a simple yet efficient approach to introduce people to the world of blockchain and cryptos.

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  Tract on Monetary Reform A - Keynes

  Keynes

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  A Tract on Monetary Reform is a book by John Maynard Keynes, published in 1923. Keynes presented an argument in favour of a policy that would try to stabilize the domestic price level. He argued that the Bank of England had the policy tools available to provide a semblance of price stability through its stance on interest rates and its capacity to manage the reserves of the banking sector. Keynes believed that domestic price stability was accompanied by exchange rate flexibility. After years of experience, he did not favour floating exchange rates and proposed what is today called a crawling peg

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  How to Be a Leader - 15 Minutes...

  David M. Cote

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  Read by the author. 
  What qualities come to mind when you think about a good leader? Good listener, empathetic, good communication skills, humble, and clear expectations. Whether you're leading a small or large team, How to Be a Leader by former Honeywell CEO David Cote is a resource that will help you become the leader everyone respects and follows.  
  60 entries each focus on a leadership topic, highlight Cote's advice, and end with a prompt to help you build your leadership skills. How to Be a Leader will teach you how to:pursue long- and short- term goals.commit to change and the best ways to implement change.inspire others and push yourself at the same time.create alignment around company strategy.improve productivity and manage different opinions.create a diverse and connected culture. 
    
  Leadership isn't about having all the answers or having control of everything. Leadership means bringing out the best in your employees, creating paths that work for your business, and building a presence that exists in small and big moments.

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  Transforming Project Management...

  Duane Petersen

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  Turn your strategy into business reality with proven project management and leadership best practicesAccording to Harvard Business Review, IT project failure costs businesses $3 trillion dollars annually. That's just IT. For the full scope this issue, increase that number exponentially. If you expect more from strategic planning and don't think projects should decimate budgets and professional reputations, you're in good company. CEO of UltiMentors Duane Petersen has dedicated his career to helping business leaders transform their companies by turning their strategic vision into portfolios of successful projects. Now, Petersen shares his winning method with you.Transforming Project Management takes you beyond envisioning a great strategy and into the realm of implementing it—with skill, care, and expertise. Petersen explains how to break down a strategic plan into key objectives and project portfolios to make sense of all the project "parts"—then successfully lead the execution of the plan. You'll learn how to evaluate where you are versus where you want to be, develop plans to move your vision forward, translate strategic plans into action plans with tangible efforts, budgets, and schedules, and guide and inspire the individuals and teams tasked with implementing their plans.

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  The Meat Racket - The Secret...

  Christopher Leonard

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  How much do you know about the meat on your dinner plate? Journalist Christopher Leonard spent more than a decade covering the country's biggest meat companies, including four years as the national agribusiness reporter for the Associated Press. Now he delivers the first comprehensive look inside the industrial meat system, exposing how a handful of companies executed an audacious corporate takeover of the nation's meat supply. 
  Leonard's revealing account shines a light on the inner workings of Tyson Foods, a pioneer of the industrial system that dominates the market. You'll learn how the food industry got to where it is today and how companies like Tyson have escaped the scrutiny they deserve. You'll discover how these companies are able to raise meat prices for consumers while pushing down the price they pay to farmers. And you'll even see how big business and politics have derailed efforts to change the system, from a years-long legal fight in Iowa to the Obama administration's recent failed attempt to pass reforms. 
  Important, timely, and explosive, The Meat Racket is an unvarnished portrait of the food industry that now dominates America's heartland.

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  Effective Copywriting Techniques...

  Anthony Ekanem

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  Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Or is it workmanship to be judged for an award or recognition? It's none of the above. Advertising is salesmanship multiplied. Nothing more. And advertising copy, or copywriting, is salesmanship in print. The purpose of a copywriter's job is to sell. Period. The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio. As Claude Hopkins wrote in his timeless classic, Scientific Advertising: To properly understand advertising or to learn even its rudiments, one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman's standards. 
  
  The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result. Accept no excuses which good salesmen do not make. Then you will not go far wrong.
  
  The difference is only in degree. Advertising is multiplied salesmanship. It may appeal to thousands while the salesman talks to one. It involves a corresponding cost. Some people spend $10 per word on an average advertisement. Therefore every ad should be a super-salesman. A salesman's mistake may cost little. An advertiser's mistake may cost a thousand times that much. Be more cautious, more exacting, therefore. A mediocre salesman may affect a small part of your trade. Mediocre advertising affects all of your trade. These points are as true today as they were when they were written nearly one hundred years ago!

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