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The New Rules of Green Marketing - Strategies Tools and Inspiration for Sustainable Branding - cover
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The New Rules of Green Marketing - Strategies Tools and Inspiration for Sustainable Branding

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Editora: Ascent Audio

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Sinopse

Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.
Duração: aproximadamente 7 horas (07:25:52)
Data de publicação: 07/02/2011; Unabridged; Copyright Year: 2011. Copyright Statment: —