The New Rules of Green Marketing - Strategies Tools and Inspiration for Sustainable Branding
Anônimo
Editora: Ascent Audio
Sinopse
Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.
Duração: aproximadamente 7 horas (07:25:52) Data de publicação: 07/02/2011; Unabridged; Copyright Year: 2011. Copyright Statment: —

