The New Rules of Green Marketing - Strategies Tools and Inspiration for Sustainable Branding
Anónimo
Editorial: Ascent Audio
Sinopsis
Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.
Duración: alrededor de 7 horas (07:25:52) Fecha de publicación: 07/02/2011; Unabridged; Copyright Year: 2011. Copyright Statment: —

