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Sinopse

Lots of books teach the mechanics of using Facebook, Twitter, and  YouTube. Some explain how to use these and other tools to compete  in business. But no book addresses one of the biggest desires among  18-34 year olds: how to harness the incredible power of the new  social media to make a difference, to do something that  really matters.   The goal of this book is simple: to help you achieve a singular  goal by harnessing social media. To create political change,  the way the Obama campaign did. To foster economic justice by  making micro-loans easily available, the way Kiva has done. To  save the life of a friend diagnosed with cancer. In all these  cases, there is a single, measurable goal. You may not have money  but you have the energy and focus. And you are wondering how  to use social media to achieve your goal--allowing you to do so  more quickly, effectively, and powerfully.  The Dragonfly Effect is what happens when you coordinate four  small activities to produce big results. It's named after the  only insect that is able to move in any direction--with tremendous  speed and force--when its four wings are working in  concert. This book will teach you four key skills, explain how  to coordinate them, and show you how to harness them to the social  media to achieve disproportionate results.  Part I presents the story that led to the Power of Social  Technology class at Stanford, showing all four wings  of The Dragonfly Effect working together. Part II will teach  you each of the four skills. Its illustrated with  examples and includes practical tips from the social  technologists who engineered the Obama campaign, the founders of  Kiva and eBays World of Good, story-tellers from Pixar and  leaders from Facebook, Twitter and Google. Part III is your  Dragonfly Toolkit, which will get you started on using all the most  important social media tools without having to read a whole book  about each of them.  Its got Andys Cheat Sheets,  specifically designed for people who are not at all technically  proficient.  Linked to this book youll find a website where you can  find a community of other readers, like you, who will share their  experiences, tools, and other resources.  It will keep you  updated on new ways to use the power of social technology to  improve the life of just one individual or cultivate social  change.

Duração: aproximadamente 5 horas (04:41:56)
Data de publicação: 20/07/2020; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Negócios e Economia