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Sinopsis

Tactical Transparency is based largely on interviews with  leaders and communicators in companies that have achieved  measurable success though the implementation of transparency  strategies. This book is written for those executives and  professional communicators who are looking to learn about and  create a transparency strategy for their organization in order to  remain competitive.   This book will:      Help organizations determine their readiness for transparency  and the steps that need to be taken to get ready    Explain the business rationale for transparency and explore the  risks inherent in maintaining a non-transparent relationship with  constituent audiences  Provide "how-tos" to show how a company can effectively  communicate its transparency   Identify aspects of blog/new media netiquette--an  important but often misunderstood part of engaging in  transparency.

Duración: alrededor de 9 horas (08:52:14)
Fecha de publicación: 20/07/2020; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Empresa y economía